Manisha Sinha

Experience

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  JW Marriott

  Jun 2014 - Jul 2014

  Marketing Communications Intern

  Assisted in developing content for communications collateral such as e-mails, website content, menus, brochures and ads for JW Marriot Hotel, Juhu Co-ordinated various briefs with the agency hired by JW Marriot Hotel Awarded with the 'Star Trainee' award upon successful completion of my internship

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  J. Walter Thompson Worldwide

  Jun 2016 - Aug 2016

  Account Management Intern

  -Supported J. Walter Thompson’s account management team with briefs from clients such as Starbucks, CSIA, Reliance Mutual Fund and others. -Presented research to devise a campaign idea, strategy and execution for Starbucks based on the festive season (Diwali) with the goal of increasing footfall in outlets across India

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  State Street

  Jul 2017 - Dec 2017

  Employee Engagement Co-op

  -Planned and executed employee engagement events as well as logistical components for State Street’s Global Community Event Sponsorship -Executed marketing requests for advertisement and invitation design for e-mailers, posts on social media and State Street’s intranet.-Maintained an events budget tracker on Excel to manage invoicing and reporting and monitor budgets

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  Boston Consulting Group (BCG)

  Jul 2018 - Nov 2018

  Global Recruiting Co-op

  -Administered the end-to-end recruiting process of candidates across various global locations. -Spearheaded communication between the recruiting team with other teams (Marketing, Finance, IT, Legal, etc.) to understand their hiring needs and vacancies.-Oversaw the applicant tracking system (ATS) to audit and action daily input from the recruiting team-Presented an analysis on hiring trends using data from BCG’s HR Management System (HRMS) software using Excel

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  Deutsche Börse

  Sept 2019 - Sept 2020

  Marketing Executive

  - Developed and executed marketing strategies, aligned to business objectives, to create product awareness, brand recognition, customer acquisition and, as a result, generate revenue- Collaborated with global internal stakeholders and cross-functional teams for product promotion & new product launches for the creation of digital ads, papers, articles, social media engagement, newsletters, webinars, roundtables discussions, and collaterals, ensuring compliance with regulatory agencies-Supported associations with banks, buy-side clients, index providers, associations, and brokerage firms to further promote products and make data-driven decisions for future initiatives-Responsible for planning and executing events, seminars, and trade shows, as well as helping manage relations with conference organizers and key industry associations to leverage exposure in educational seminars and speaking slot opportunities- Supported marketing initiatives globally (EMEA and APAC) for different products and across various integrated channels, providing support to sales teams for client growth -Managed and tracked various project budgets Show less

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  HDFC Limited

  Feb 2021 - Jul 2023

  - Managing full delivery of concurrent digital marketing campaigns; using multi digital channels such as Paid Social, Paid Display, Programmatic advertising, Affiliate marketing, Email & SMS. -Driving the campaign strategy and executing over several integrated multimedia campaigns designed to drive awareness and consideration for proposition amongst the target audience with the goal of lead generation - Developing and executing a through the line content generation and marketing plan designed to position HDFC as a thought leader in the housing finance space.- Leading agency teams in reorienting campaign development to be more performance and ROI focused and harnessing performance to achieve network wide best practices and innovations - Managing allocating marketing budgets. - Exceptional written & spoken skills; with the ability to influence stakeholders & articulating complex information in a meaningful way to a wide range of audiences. Show less

  • Assistant Manager - Digital Marketing

    Feb 2022 - Jul 2023

  • Management Trainee - Digital Marketing

    Feb 2021 - Feb 2022
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  HDFC Bank

  Jun 2023 - Jul 2023

  Deputy Manager Marketing

  Promoted to Deputy Manager - Digital Marketing due to the merger of HDFC Ltd and HDFC Bank

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  IE Business School

  Aug 2023 - Dec 2024

  MBA Candidate

  Concentration - Product Management and Service DesignIE Women's Scholarship RecipientLeadership role - Community Engagement RepresentativeEvents Coordinator - Women in Business Club at IE University

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  Americana Foods

  Jun 2024 - Nov 2024

  MBA Summer Intern

  Product Marketing and Innovation team

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  Lefrik

  Sept 2024 - Dec 2024

  MBA Consultant