Zoey Wang

Experience

• 

  Acxiom

  Jul 2010 - Oct 2011

  Marketing Specialist

  - Responsible for Integrated Marketing Practice, by multi-channels of eDM, website, SEO/SEM, miro blogs, mobile,etc.- Responsible for Brand Maketing, localize global marketing message & brand guideline into Chinese market to build company’s brand awareness in China, brochures, collaterals, videos, survey, research …- Responsible for PR & Internal Communcation, with press release, media report, marketing library, Capability Model workshops.- Responsible for Online and Offline marketing activities and programs to promote company’s products and service, event & seminar organization, exhibition, CMO Gathering sponsoring, leads generation by sales force, CRM database maintaince. Show less

• 

  InterContinental Hotels Group (IHG®)

  Nov 2011 - now

  -Brand visual identity and brand standard owner: Brand storytelling including point of difference, visual identity and collateral guideline creation, local adaptation and optimization; hotel product related brand standard update and ensure the implementation in hotels-Hotel opening and individual hotel brand marketing support: provide end-to end marketing support for 300+ new opening hotels in IHG GC region in a scalable way. Keeps the momentum of No.1 growth of the new opening properties in the group as the key driver of revenue contribution and brand health keeps top ranking among the competitive set in the consecutive years-Brand campaign: Work with agencies and cross functional teams to develop integrated marketing communication strategy base on consumer and business needs leveraging IMC channels (social, digital, PR, events, partners) ; liaise with the properties to ensure the compliance of the marketing programs-Owner ROI optimization: Develop and implement new business model according to business needs and brand strategy: Next Generation of Holiday Inn, franchise model for Holiday Inn Express-Guest Experience enhancement: branded service program development for both brands, both remain Top 3 in the competitive set -Other projects: Closely work with different stake holders and agencies for various programs such as CIIE, media FAM and industrial event brand owner to build up corporate and brands’ image and maintain public relations Show less -Responsible for Holiday Inn Express brand related consumer-facing brand marketing communications and on property level brand marketing support in Greater China.-Responsible for the development and execution of advertising and communications activities in line with the agreed strategy & priorities for Greater China. Develop brand plans and communications which are fresh, creative and brand supportive to the specific brand audiences to ensure that Holiday Inn Express to be the No.1 mid-scale hotel brand.-Fully engage the development and execution of the holistic media plan and 360° hotel marketing support via owned, earned and paid media, include but not limited to website, mobile, social, on property merchandising, OOH, DSP, railway lightbox, LBS.-Lead the end-to-end on property brand marketing support for this brand and ensure all marketing programs are operationally feasible at all levels. -Be the owner of new opening hotel marcom support to guide all the deliverables align with the brand guideline and update to drive customer overall satisfaction. -Be the champion and program owner of the Holiday Inn Express retail program.-Follows proper tracking and measurement systems to quantify the returns of brand media plan and tactical campaigns and ensure maximum ROI. Show less -Create sales & marketing contents for IHG GC new hotels by brand and on corporate level (InterContinental, Crowne Plaza, Indigo, Holiday Inn & Holiday Inn Express). Develop Content Calendar to promote services and enhance hotels’ brand impact in the industry.-Develop and manage online and offline marketing activities and campaigns in support of high value sales opportunities and driving market exposure: ie. IHG New Hotels 7-Day Sale, Holiday Inn Macao Big Sale, etc.-Plan and manage the HCM (hotel content manager) system for all GC new hotels to ensure the information reflect on ihg.com, brand website and china website with high accuracy and align with brand guideline in pre-sell stage.-Drive forward NHOP tactics implementation and take lead of marketing execution in multiple channels including website, collateral, social media, eDM, banner, etc.-Evaluate effect of marketing practices and adjust marketing tactics based on result. -Plan and assist with the marcom support & budget form.-Manage relationship with internal teams and third party providers for various marketing initiatives and projects to better present NHOP value via different channels, such as distribution & relation team, OTAs and vendors. Show less

  • Associate Marketing Manager, Mainstream Brands

    Oct 2017 - now

  • Senior Brand Marketing Specialist

    Apr 2016 - Sept 2017

  • Brand Marketing Specialist

    May 2015 - Mar 2016

  • New Hotel Marketing Communications Specialist

    May 2013 - Apr 2015

  • Contents Specialist

    Nov 2011 - May 2013