Gabriel Neves

Experience

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  Arenas ESPM

  Mar 2020 - Dec 2020

  Creative and Marketing Assistant

  I worked on the development and execution of marketing actions for various associations, such as Oral-B, Real Valladolid, PowerFuel Damas, and Vida Corrida, focusing on copywriting and art direction. I was involved in creating campaigns, developing visual and textual concepts aligned with brand objectives. Some projects had an international scope, which required the use of English and Spanish for both copywriting and presenting materials. This experience allowed me to enhance my skills in creating international campaigns, art direction, and multilingual communication, while collaborating with teams to deliver creative solutions within set deadlines. Show less

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  ESPM Social

  Feb 2021 - Jul 2022

  As a Student Coordinator at ESPM Social, I took the lead in creating and managing a semiannual socio-environmental research project focused on sustainable marketing. I was responsible for coordinating a team of members, defining responsibilities, deadlines, and monitoring the progress of activities to ensure the effective execution of the project. The research topic, "Sustainable Tourism in the City of São Paulo," involved developing the planning, conducting data collection, and analyzing results with a focus on sustainable practices in urban tourism. The project was transformed into a scientific paper, approved and presented at ENGEMA, an event organized by FEA/USP. During this experience, in addition to applying socio-environmental marketing concepts, I also developed skills in team management, leadership, strategic planning, and project management. Show less I was involved in creating and managing digital content for the agency's social media platforms, focusing on promoting both internal and external projects on platforms like Facebook, Instagram, and LinkedIn. I was responsible for developing visual materials such as graphics and videos using the Adobe Suite (Illustrator, Photoshop, and Premiere), aiming to increase engagement and visibility for the agency. Additionally, I actively participated in strategic content planning and the analysis of campaign performance on social media. This experience provided me with in-depth learning in social media management, creative content creation, and visual communication, while also allowing me to work in a collaborative and dynamic environment, handling multiple tasks and deadlines. Show less As a Marketing Consultant at ESPM Social, I was responsible for developing a Marketing Plan for Instituto Amazilia, a third-sector NGO. I conducted a detailed analysis of the organization’s activities and, based on these insights, developed strategic actions to strengthen its presence and impact in the sector. The project included creating a comprehensive report and a final presentation, which were delivered to the NGO as a foundation for its future initiatives. This experience allowed me to apply concepts of strategic planning, market analysis, and project management, while also enhancing my skills in marketing consultancy for the third sector. Show less

  • Manager of the Social Research Group at ESPM Social

    Jan 2022 - Jul 2022

  • Member of the Communication Team

    Jul 2021 - Dec 2021

  • Marketing Consultant

    Feb 2021 - Jun 2021
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  Kellanova

  Jul 2022 - Feb 2023

  Insights & Analytics Intern

  I conducted market research focused on consumption habits and trends across Latin America, with an emphasis on the cereal sector. I collected data from various segments and industries, using data analysis tools to generate strategic insights on consumer behavior in different countries. These data were used to provide actionable insights that guided the development of marketing strategies and regional campaigns for Kellogg brands such as Cornflakes and Special K. I worked on cross-referencing qualitative and quantitative information, assisting the planning and product development teams in adapting strategies to local needs and preferences. Show less

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  MIS

  Mar 2023 - Mar 2024

  I was responsible for selecting and negotiating influencers for advertising campaigns of various brands (Ambev, Amstel, Ifood, Mastercard, etc.), utilizing digital marketing strategies and strategic planning. My main tasks included identifying influencers aligned with the target audience and campaign objectives, focusing on audience segmentation and KPIs. Additionally, I negotiated fees and defined the scope of actions, ensuring that each influencer's profile matched the brand's strategy. I was also responsible for profile approvals and tracking campaign results, always aiming to optimize processes and achieve maximum return on investment (ROI). I worked collaboratively with the creative and performance teams to ensure campaigns were executed according to the briefing and established objectives. Show less My main role was to support the selection and analysis of influencers for advertising campaigns across various types of brands. I worked closely with analysts and the creative team, assisting in identifying influencers aligned with the target audience and in the early stages of fee negotiations and scope definition. Additionally, I participated in the profile approval process, contributing to the preliminary analysis of results and assisting in the creation of performance reports. During this time, I learned to apply digital marketing strategies, developed skills in influencer management and audience segmentation, and began to understand campaign optimization processes to improve return on investment (ROI). Show less

  • Junior Planning Analyst

    Oct 2023 - Mar 2024

  • Planning Intern

    Mar 2023 - Sept 2023
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  NielsenIQ

  Apr 2025 - now

  Jr. Production Analyst