Waleed Mohamed-MBA

Experience

• 

  Sika

  Jul 2007 - now

  Deputy Marketing Manager

  •Conducting several market researches (Qualitative and Quantitative) and data analysis.•Analyzing of current situation for each BU via (SWOT and BCG analysis), to be used in implementing TOWS matrix technique and Gantt chart method for monitoring and control. •Creating competitors, customer and resources portfolio analysis.•Creating and execute Marketing Plan according to either products or Business Unit objectives.•Developing current Strategy for Product/market expansion through (Market Penetration or market and Product development).•Incrementing Sika market share through either seeking new uses, users or recommending new products in existing market based on market attractiveness and production capabilities. •Responsible for new product Development Process from Idea generation To Commercialization.•Using Pull and push techniques to increase the demand in our products.•Create some idea to gain strategic advantage by offering more value for our product, services or both of them strongly than against competitor offerings.•Monitoring competitor activity via Marketing Intelligence technique.•Construct and develop an integrated marketing program (Marketing Mix) to deliver superior value to our customer (Price, Promotion, Product and Place).•Setting price strategy for our new product according to existing demand in order to achieve higher than breakeven point to maximize profit and attain company goals.•Generate some of novel ideas that affecting directly in variable cost for our products in order to increase our Contribution margin for all products to cover fixed cost and maximize profitability. •Using all IMC tools to enhancing our image and Build a strong relationship with our customer.•Work closely with Sika target market Manager in order to help them in achieving his target.•Conducting some of loyalty programs for Sika VIP customers.•Creating Promotion Plan for new and existing product (Either creates awareness or persuade). Show less