Stefi Weaver

Experience

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  North Shore Personal Assistants (NSPA)

  Jan 2004 - Jul 2008

  Owner + CEO

  Here was my first foray into entrepreneurship. I built this company from my experience with personal assistance in Los Angeles, and what started out as a part time dog walking company quickly escalated into a full-time boutique PR firm specializing in grassroots graphic design and promotion, along with personal assistance services, website development and maintenance. Diverse clients included: truthinaccounting.org, D'Agostino's Pizzeria, WTTW11

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  WTTW/Chicago PBS

  Nov 2005 - Aug 2011

  Created and produced on-air promotions for local and national WTTW productions. Part of a two-person team responsible for producing engaging and creative content for local/national WTTW productions. Created first-ever online campaign contest for on-air ID submissions. Improved ads for local sponsors including major donors. Instrumental in the branding launch of WTTW Prime, the secondary channel, and also successfully implemented branding campaigns and PSAs for the digital conversion that happened national-wide in 2009. Show less

  • Coordinating Producer, Jay's Chicago

    Sept 2010 - Aug 2011

  • Creative Services Producer

    Dec 2007 - Aug 2011

  • Associate Producer, Image Union

    Dec 2007 - Nov 2010

  • Music Segment Producer, Chicago Tonight

    Feb 2009 - Sept 2010

  • Development Productions Coordinator

    Nov 2005 - Dec 2007
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  Harpo Productions / OWN

  Aug 2011 - Dec 2015

  Pitched and executed creative content to drive viewer engagement, both on-air and digital. Project manager and promotional content creator for show launches/episodics, sizzle reels, sales tapes/upfronts, title opens as well as off-air marketing strategies including original content material for social and digital. Brand specialist for cross-promotions on multimedia platforms for the Oprah Winfrey Network (Los Angeles) and Harpo Studios (Chicago). Part of a bi-city team that produced all on-air promotion for the OWN network, one of the fastest growing networks in cable history. Highlights:2012 - Contributed to one of the highest rated episodes of Oprah's Next Chapter (The Kardashians) which had seven different on-air creatives produced in less than a week.2014 - Contributed to the highest rated season of Iyanla, Fix My Life and was the project manager for the creation of Iyanla, Fix My Life's opening credit sequence.We worked on a number of shows/pilots, favorites include:Iyanla Fix My Life | Super Soul Sunday | Super Soul Sessions | Oprah's Next Chapter | Oprah's Master Class | Oprah's Where Are They Now? | Oprah's Lifeclass | Deion's Family Playbook | Six Little McGhees | Love In The City | Raising Whitley | Golden Sisters | Rosie O'Donnell Talk Show Show less

  • Writer + Producer, Creative Services

    Jan 2012 - Dec 2015

  • Associate Producer, The Nate Berkus Show

    Aug 2011 - Jan 2012
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  OWN: The Oprah Winfrey Network

  Jan 2016 - Jan 2019

  Writer + Producer, Creative Marketing

  A unique hybrid of producer, writer, director, project manager and strategist.Responsible for a holistic, well-rounded approach to promotional marketing campaigns across the broadcast cable spectrum. Writing, producing + leading all promotional aspects of scripted + reality series/specials, including on-air promos, social creative content, integrated marketing campaigns, VOD short form, radio spots, as well as digital + app exclusive marketing initiatives. Live on-set promo/EPK producing + directing experience. Managing/supervising editorial staff, mixing/finishing sessions, as well as directing voiceover talent, and mentoring summer interns. My work has been seen on-air (OWN cable network, various cross-channels on the Discovery Network), in the digital space (youtube), on social (instagram, twitter, facebook), as well as on the Watch OWN app. Whether it is Tyler Perry explaining the origins of Haves in an EPK digital piece, a two-minute presentation used throughout ad sales, creating a cross-platform campaign for my favorite Oprah series (Super Soul Sunday and Master Class) or a 5-second bumper promoting a hashtag, every day is spent creating and cultivating the show's presence online, on air and everywhere in-between.Favorite series include:Queen Sugar (Ava DuVernay, creator) | Greenleaf (Craig Wright, creator) | Love Is______ (Mara Brock Akil & Salim Akil, creators) | Oprah's Master Class | Super Soul Sunday Show less

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  Brella Productions

  Aug 2019 - Aug 2021

  Manager of the Project Management Dept, with a focus in Video and Event projects, leading a remote team of 8 Project Managers.Instrumental in establishing new remote workflow infrastructure and hiring 5 additional project managers during the sharp pivot to the virtual meeting space during the onset of the pandemic.𝗦𝗸𝗶𝗹𝗹𝘀: Team Leadership · Team Management · Project Management · Process Improvement · Creative Content Production · Training + Development Lead project manager for virtual, live and video projects for Fortune 500 companies.

  • PM Dept Manager - Video & Events

    Sept 2020 - Aug 2021

  • Senior Project Manager

    Aug 2019 - Aug 2021
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  Medline Industries, LP

  Sept 2021 - now

  A (creative) people manager, workflow analyst, and scriptwriter seated in the marketing dept of one of the largest healthcare manufacturer, distributor, and solutions provider companies in the world.As a Manager, I work with a team of 4 direct reports, collaborating on ways to make the dept the best it can be. [Translation - I collaborate with 4 wonderful people who I help coach, stretch and try to make laugh every damn day.]As a Creative Strategist, I cross-collaborate with different departments within marketing to assess (and in some cases, implement) workflow best practices to optimize efficiencies enterprise-wide. [Translation - I make a mean policy manual.]As a Scriptwriter, I work directly with clients to turn often abstract ideas into digestible creatives while helping to provide placement strategy to achieve the best outcome possible. [Translation - I'll take your back-of-the-napkin bullet points and make them sing.]Also contribute to the newsletters for the Asian Pacific American (APA) + Medline Veteran Engagement Team (MVET) Employee Resource Groups (ERG). [Translation - I write and create wherever I can!]Video credits: Writer Show less

  • Manager + Scriptwriter, Multimedia Dept

    Jan 2022 - now

  • Creative Multimedia Strategist

    Sept 2021 - Dec 2021