Leila Boyd

Experience

• 

  Gloucester City Council

  Sept 2009 - Sept 2009

  Marketing Assistant

  - Working within a team for Gloucestershire City Council. I worked to aid in the preparation and production of all Marketing materials produced for visitors & businesses of Gloucester, including maps, brochures, leaflets and special promotional materials.- Selected & Reviewed all graphics for the website and on & offline marketing materials- Liaised with design agencies in order to create a strong brand image at all channels- Planned & carried out promotional events, communicating any updates to all internal & external stakeholders. - Adhered to all data protection laws & regulations Show less

• 

  H&M

  Jan 2011 - Jan 2014

  Visual Merchandiser

  As a member of management and the only Visual Merchandiser in store, i was solely responsible for the implementation of visual standards, training and innovation at a $3.8million turnover H&M store. I worked with Head office guidelines to set the store standard, whilst using my knowledge of the store layout and our local customers buying habits to tailor the store perfectly. My role included - • Working with Head office and store staff to increase sales and store productivityCreating a great level of communication between all staff members, in order to maintain excellent Visual Merchandising standards • Analysing daily/weekly/monthly sales figures to make commercial decisions towards product placement• Deliver weekly floor moves• Inspire customers through instore, on-trend mannequin styling• Complete weekly window changes for Ladieswear, Menswear and Kidswear• Compete in internal visual merchandising competitions• Rearranging, re-merchandising & replenishing new stock as it arrives daily • Help on new store openings and refits within the UK, lead by the area team• Opening and closing the store including cash handling • Daily management of all floor staff Show less

• 

  Oak Furniture Land

  Sept 2015 - Jan 2017

  Regional Visual Merchandiser

  As the Regional Visual Merchandiser of the North, i am multi skilled in all areas of Visual Merchandising. I work closely with the Creative Director, Regional Sales Manager and Store Managers. I manage a team of display assistants who work with myself to create the correct brand image within all of our current stores and new store. Whilst in this role I-· Creatively dress 18 stores developing commercial and reflective room sets based on each customer bio- Plan all store moves through money mapping and commercial expectations from the business- Liaise with all store and regional mangers in order to brief them on seasonal changes and new product rollouts- Update all floor plans on adobe Illustrator, circulating these to senior figures-Working with the Creative Director to execute cohesive and commercial plans for any store openings liaising with builders, designers, warehouse, logistics and regional managers• Designed new and existing store layouts on illustrator• Prepared all stores for new products by producing and executing a sales driven plan to max- imise to impact of each store• Created concepts within each range through dressing each room set to reflect the target cus- tomer. Our room-sets are tailored using sofas, clock, mirrors, adhoc accessories, lighting and accent chairs.• Maintained store standards including delegating painting updates, requesting additional pieces to be sent into store in order to maximise the store potential. Show less

• 

  N Brown Group

  Mar 2018 - Aug 2020

  Online Merchandising & CRO Coordinator

  - Utilizing Google Analytics & Teradata (SQL) to monitor & analyse customer behaviour when interacting with the brand websites across all devices. Collating information in order to identify drop off points on site & opportunities for better a users experience. - Completing weekly & monthly reports on excel to present website testing outcomes. If successful the changes will be rolled out across the business. - -Utilizing Session Cam in order to analyze heat maps to understand sticking points & obstacles users may be facing. Then recommending opportunities and solutions to any issues found. - Monitoring SEO opportunities & continually seeking to improve the sites organic SEO performance. - Checking the daily the Conversion Rate & Demand of all promotional campaigns throughout the site in order to feedback any strong or weak performers and solutions where necessary. - Working with the UX team to minimize Bounce rates & increase customer satisfaction on site. This can be feedback through customer test days, or based on competitors. - Collaborating with all Marketing channels in order to align campaign imagery shown onsite including PPC, Paid Social, Email & Display, and targeting is aligned across all marketing activities. Show less

• 

  LSE Retail Group Limited

  Aug 2020 - Jun 2022

  • CRO & Trading Manager

    Jun 2021 - Jun 2022

  • CRO Co-ordinator

    Aug 2020 - Jun 2021
• 

  Sage

  Aug 2022 - now

  Web Experimentation Manager