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Basma Abuhashem

Basma Abuhashem

Advanced Medical representative

Followers of Basma Abuhashem5000 followers
location of Basma AbuhashemCairo, Cairo, Egypt

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  • Timeline

  • About me

    Senior Product Manager at Eva pharma. |Respiratory /Anti-infective| |Digital Marketing Diploma |

  • Education

    • Faculty of pharmacy Cairo University

      2005 - 2010
      Bachelor's degree Pharmacy Very Good

    • Narmer language school

      1999 - 2005

    • DM Arts Academy

      2020 - 2021
      Digital marketing Diploma Digital Marketing Certified Digital Marketing Diploma

      Content creation for social mediaSearch Engine OptimizationFacebook & Instagram adsGoogle search engine MarketingCommunity Management for Facebook & Instagram

  • Experience

    • Novartis

      Oct 2010 - Jan 2012
      Advanced Medical representative

    • Takeda Pharmaceuticals Europe Ltd

      Mar 2012 - Dec 2012
      Medical Representative

    • Abbott

      Jan 2013 - Nov 2013
      Product specialist

    • AstraZeneca

      Dec 2013 - May 2017
      Executive Medical representative

      2014: Responsible for promoting Nexium in Cairo Center and achieving 115% along with 1.9% Market Share Gain. 2015: Responsible for promoting Nexium in Giza IV and V, also having a great success story in the police hospital achieving 107% • Holding a sales assignment Since October 2015 along with being responsible for promoting symbicort in Giza 4 & 5.Responsibilities:• Holding a Sales assignment responsible for part time medical representatives responsible for Mohandseen, Zamalek, Dokki and Agouza ( Giza III, IV & V)• Supervise the activities of the assigned sales territories to meet and exceed company's goals• Assist sales representatives in developing long term and daily territory plans that optimize time and resources• Identify training and coaching needs and plan necessary steps to achieve desired results• Interpret and analyze team sales data to forecast and enhance sales representative's productivity• Complete all the required reports regarding sales , sales campaigns , market feedback and team territory management activitiesTaking a Job Shadowing with CNS Franchise manager since October 2015 until June 2016 Show less

    • Sandoz

      Jun 2017 - Jul 2018
      Wholesaler key account manager

      ▪ Managing Supply & Distribution of 59 SKUs with 3 WHs in Egypt.▪ Supervising & driving the efficiency & National demand through optimal stock allocations from central warehouse to the regional warehouses and from regional warehouses to outlets.▪ Establishing& implementing short & long term strategies, plans & objectives with Distributors through different commercial activation programs.▪ Analyzing logistical problems , developing new solutions and increasing the business growth. ▪ Monitoring and Controlling market returns and Expiries.▪ Responsible for accuracy, distributor POs/ In market Sales / stock and shipping schedules to distributors thus help in avoiding stock rupture. Show less

    • Al Andalous Medical Company

      Aug 2018 - Jun 2021

      Responsible for AlAndalous Oncology financial KPIs.Responsible for AlAndalous Oncology portfolio launch and establishment in Egypt.Managing sales team composed of 5 product specialists. Developing and executing Tactical & operational plans for (Netlook & Tarolimus)Assisting in Derma portfolio management of two products ( Netlook & Tarolimus)

      • Sales and marketing manager |hematology|

        May 2019 - Jun 2021

      • Product Manager | Immunology|

        Aug 2018 - May 2019

    • Hikma Pharmaceuticals

      Jun 2021 - Jan 2022
      Product Manager

      Responsible for Chiesi respiratory portfolio establishment in Egypt Responsible for anti-infective (Megamox)

    • EVA pharma

      Jan 2022 - now

      • Senior Product Manager

        Oct 2024 - now

      • Product Manager

        Jan 2022 - now

  • Licenses & Certifications