Paulo Rocha

Experience

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  Facebook

  Jan 2018 - Jun 2020

  Small Business Account Manager (SMB)

  Specialist in Facebook solutions for companies of all sizes in different segments, quickly adapting recommendations to meet different customer needs.Ad account management dedicated to strategic accounts.Development and implementation of programs to improve the customer experience.Consult and coach clients to get better results on Facebook.Solve problems in a timely manner.Identify opportunities to improve ad products and the customer experience.

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  Farma Conde

  Aug 2020 - Aug 2021

  Digital Marketing Coordinator

  During the Covid-19 pandemic, participation in the implementation process of the brand's Digital Transformation (pharmacy chain focused on physical locations).-E-commerce activation;-Activation of Paid Media Channels;-Activation of multichannel strategy;-Data analysis for reporting to the Board of Directors;-Implementations in digital channels to improve the user's purchasing experience;

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  Waze

  Aug 2021 - Dec 2021

  Account Manager of Waze Ads Local Plus North Latam

  Prospecting and negotiating new customersSales pipeline control;Management of a client portfolio, made up of advertising agencies and end customers;Management and monitoring of online campaigns, with consultancy for optimizations and upsells;Problem solving (technical or otherwise) and customer and advertising agency support;Conducting meetings to align expectations and processes;Analysis of the Latin American market, creating new opportunities for Waze's growth.

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  Fox Digital - Marketing Digital

  May 2022 - Sept 2024

  Marketing Team Manager - Performance

  Integrative multidisciplinary leadership across complementary areas (Media, BI, Web Analytics, DEVs), integrating and uniting the necessary resources to ensure the best performance delivery to our client portfolio.Responsible for the strategic direction of the squads in serving the client portfolio.Focus on small and medium-sized companies.A few million managed in online paid media.

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  GDB | Global Data Bank

  Jun 2022 - Dec 2023

  Accont Manager Latam

  Main point of contact between the international commercial team and regional customers.Configuration, management and optimization of PMPs, serving customers who use multiple DSPs in Latin America (Adform, DV360, MediaMath, Xandr, The Trade Desk, Yahoo, among others).Preparation and sending of reports highlighting the insights of each campaign for oclients.