
Matthew Modelski
Stock Clerk

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About me
Senior Ad Operations Analyst at Dealer.com
Education

Willow Brook High School
2006 - 2010Activities and Societies: Member of MU Alpha Theta – Mathematics Honor Society

University of Missouri-Columbia
2011 - 2014Bachelor of Arts (BA) Organizational Communication, BusinessActivities and Societies: Member of Lambda Pi Eta Chi Beta Chapter Communication Honor Society, Member of National Society of Collegiate Scholars, Member of Mizzou Music Management – Special Interest Club Through my coursework as a communication major and business minor at the University of Missouri-Columbia, I have gained a strong knowledge of communication through team building while strengthening my creative talent as both a marketer and graphic designer. Undergraduate classes such as group decision-making communication, conflict communication, and business & professional communication have taught me how to take leadership and maintain multiple tasks. I have learned to effectively… Show more Through my coursework as a communication major and business minor at the University of Missouri-Columbia, I have gained a strong knowledge of communication through team building while strengthening my creative talent as both a marketer and graphic designer. Undergraduate classes such as group decision-making communication, conflict communication, and business & professional communication have taught me how to take leadership and maintain multiple tasks. I have learned to effectively make decisions as a team and to resolve conflict in a way that results in creative and beneficial outcomes. Along with this, my yearlong internship with ThinkFirst Missouri has given me a strong understanding of the workplace. As a result, I have continued building skills in the areas of project management and creative problem solving, while participating in the development and implementation of campaigns for ThinkFirst Missouri. Show less

College of DuPage
2010 - 2011Activities and Societies: The Creativists: AIGA Design Group of COD
Experience

Albertsons - Jewel Osco
Jun 2008 - Jul 2011Stock Clerk• Completed customer transactions and provided exceptional customer service • Monitored inventory and stock deliveries daily

JCafe - University of Missouri
Aug 2011 - May 2013Cashier/Food Handler/Food Delivery• Completed customer transactions and provided exceptional customer service • Monitored inventory and stock deliveries daily

ThinkFirst Missouri - University of Missouri - Columbia, School of Medicine
May 2013 - May 2014Marketing Intern• Worked to develop merchandise concepts and engaging promotions; resulted in “Give Us Your Word” campaign that drove levels of participation up by 27%.• Developed stimulating social media content to drive teen engagement and behavior change, led development of a “meme creation” contest for followers. • Focused on emerging teen trends and contributed to marketing and social media.• Team member for media planning and brand management of Missouri Department of Transportation and ThinkFirst Missouri.• Designed info-graphics for presentations and social media. Show less

Hampton, Lenzini and Renwick, Inc.
May 2014 - Aug 2014Marketing Intern• Assisted in the execution of marketing activities• Worked with Proposal Managers in responding to SOQ and RFP compliance requirements• Wrote and proof read marketing materials, collaterals, website, and social media sites• Supported management of company events and outings• Photographed and designed materials for proposals, project updates, and company events• Designed company’s “Mini Brand Book” in efforts of managing brand identity

Dealer.com
Oct 2014 - now• Project managed department-wide initiatives, assembling cross-functional teams and driving successful outcomes• Led discovery, process development, training, and execution of large-scale site-migration initiatives with top, national clients and third-party website partners, enabling the company to offer tools and services to a previously untapped-sector of the market and keep 400+ accounts from changing providers• Prepared monthly KPI reporting for Ad Ops & Ad Creative teams, developing visualizations to help team members and managers more easily determine new performance goals, and alleviating hours of work by finding ways to automate the monthly reporting process using SQL and Tableau• Assisted in the development of an automated “media plan to implementation” tooling process, alleviating hours of interpretation and manual input per national advertising initiative• Accepted additional cross-departmental opportunities with our parent and sibling companies, primarily focused on highlighting delivery and at-risk advertising efforts• Continuously sought out new learning and growth opportunities, assisted other teams where possible, and participated in continuing education courses Show less • Appointed Analyst queue ownership, managing project assignment, streamlining the intake process, and developing new reporting for leadership• Partnered in the leadership of the system-migration and strategy adjustment of our company’s full advertising portfolio (1000+ accounts) ahead of schedule, upholding the company’s commitment to quality work• Co-created a new internal tool with engineering and product management, working with users to understand their needs and utilizing personas to create levels of access• Drove testing, issue resolution, and implementation of new tools and processes, features, advertising channels, third-party platforms, and creative assets bringing detailed training and documentation to our intranet for company-wide use Show less • Organized regional and national-level advertising initiatives with vehicle manufacturers, from sign-up to implementation• Conducted internal stakeholder meetings developing project plans and structure• Held responsibility for project documentation and facilitating team collaboration (Sales, Creative, Strategy, Media Planning, Billing, and Engineering) across multiple projects concurrently• Developed and documented an entirely new QA process for the Analyst team, enhancing overall quality while improving my skill set in SQL data collection, and earning myself a promotion to Analyst II• Served as a team representative and assisted with training during the company transition to Salesforce Show less
Senior Ad Operations Analyst
Mar 2022 - nowAd Operations Analyst II
Mar 2019 - Mar 2022Ad Operations Analyst I
Nov 2016 - Mar 2019Lead Ad Operations Specialist
Jun 2015 - Nov 2016Ad Operations Specialist
Oct 2014 - Jun 2015
Licenses & Certifications
- View certificate

Google Ads Search
GoogleJan 2023
Honors & Awards
- Awarded to Matthew ModelskiDean's List University of Missouri Was awarded a spot on the Dean's List every semester I attended at the University of Missouri (Fall 2011-Spring 2014).
- Awarded to Matthew ModelskiLambda Pi Eta Chi Beta Chapter Communication Honor Society University of Missouri
- Awarded to Matthew ModelskiMU Alpha Theta - Mathematics Honor Society -
- Awarded to Matthew ModelskiNational Society of Collegiate Scholars University of Missouri
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