Alessandra Soares

Experience

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  Magazine Luiza

  May 2010 - Aug 2012

  Credit Analyst
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  Grupo RBS

  Sept 2012 - May 2013

  Advertising Sales Representative
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  CTA Smart

  Jun 2013 - Sept 2019

  ‣ Spearheaded the launch of new products, engaging in competitive research and market trend analysis to inform development strategies.‣ Conducted specific user tests to refine products before broader release, working with IT and post-sales teams for comprehensive feedback and follow-up.‣ Customised software solutions to cater to unique client demands, ensuring high levels of customer satisfaction and retention.‣ Led a comprehensive rebranding project, transforming CTA Plus into CTA Smart, applying new visuals across online and offline channels, and managing internal tooling system change.‣ Achieved customer retention improvements through a proactive survey approach, resolving client issues promptly and optimizing system usage.‣ Developed efficient time management methods, enhancing project quality, cost-effectiveness, and timely deliveries. Show less ‣Advanced leads from marketing campaigns into sales opportunities, closing B2B commercial partnerships and developing system features based on customer demand.‣Participated in strategic events, networking and gaining insights to drive product and feature enhancements.‣Initiated and managed a post-sales strategy, markedly increasing client retention through proactive support and comprehensive user engagement.‣Produced engaging educational content, significantly enriching the customer success experience and contributing to a substantial increase in client retention rates.‣Represented the company in sector-specific fairs and forums, enhancing the brand's visibility and recognition in the logistics, fuel, and fleet management sectors.‣Developed and managed relationships with key stakeholders, advancing the company's business development and partnership goals.‣Conducted proactive market research, identified client needs, and nurtured long-term relationships, resulting in increased customer retention and upselling. Show less ‣ Monitored and reported on marketing KPIs, tracked email campaign metrics, and optimized budget distribution for paid ad campaigns.‣ Utilized tools such as CRM platforms, Google Analytics, Google Ads, and RD Marketing for data analysis and campaign optimization.‣Collaborated closely with sales and marketing teams to identify new client acquisition opportunities.‣Successfully promoted from Marketing Intern to Marketing Analyst within 1 year, demonstrating high performance in all activities. Show less

  • Product Marketing Manager | June 2016 - September 2019

    Jun 2016 - Sept 2019

  • Business Development & Partnership

    Aug 2015 - Jun 2016

  • Marketing Analyst

    Jun 2013 - Aug 2015
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  Freelance

  Oct 2019 - Feb 2022

  Studying and Working

  Freelance project: Real Estate Mobile App Development Project | Role: Product Owner Freelance project: E-commerce strategy for Calma Amigo Retail Store | Marketing and E-commerce ManagerStudied Business English to leverage communication skills.

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  DV8fashion

  Feb 2022 - May 2024

  Assistant Manager

  ‣ Fostered a team culture focused on achieving sales targets by delivering exceptional service.‣ Implemented sales strategies,by offering in-store alternatives and actively sourcing products online, enhancing customer satisfaction and loyalty.‣ Maintained high visual merchandising standards and introduced creative elements.‣Developed a comprehensive training system for new hires, ensuring a knowledgeable team ready to deliver outstanding customer‣Introduced a daily planning approach, resulting in improved task completion and a collaborative, goal-oriented work environment. Show less

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  Force Recruitment

  May 2024 - now

  Marketing Executive

  ‣Develop and implement strategic marketing plans to elevate the Force Recruitment brand.‣Oversee design and production of marketing content, including print, digital assets, brochures, and event materials.‣Manage website content, social media platforms, and digital advertising campaigns, including video content production and editing.‣Analyze digital activities through monthly reports to track trends, drive traffic, and increase engagement.‣Plan and manage events, from stand design and layout to marketing materials.‣Monitor market, competitor, and brand performance to inform business strategies.‣Develop brand decks and toolkits to support the sales team, ensuring up-to-date insights and information.‣Lead social media strategy and execution, focusing on engagement and growth.‣Collaborate with the GP Syndicate team and Telesales Reports. Show less