
Tim Thomas
Sales Planner

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About me
Traditional & Digital Media Planning / Campaign Optimization / Reporting & Analysis/ Account Management / Customer Success / Saas Implementation
Education

Baruch University - Zicklin School of Business New
-MBA MARKETING
Rutgers University
-Bachelors Journalism & Media Studies
Experience

Rainbow Media - AMC/WE
Jul 2004 - Mar 2011Sales PlannerManaged media planning aspects for agency clients, such as developing media proposals, campaign optimization and stewardship, account research, and solutioning.-Acted as interim sales representative, overseeing a large client base, and significantly boosting revenue $2.2M for company.-Supported sales representatives in client negotiations, contributing to closing $2.5M in business from 2007 - 2010, demonstrating strong negotiation skills and business acumen.-Authored company-wide training manual and provided mentorship, enhancing efficiency, productivity, and knowledge-sharing across organization.-Conducted thorough account analysis and crafted sales proposals supporting sales representatives capturing market share and meeting sales targets.-Nurtured client relationships through account management strategies including phone communication, lunches, and prompt handling of client requests within 24 - 48 hours, fostering loyalty and satisfaction.-Managed service-related aspects of agency operations, including stewardship, account research, and financial analysis, enhancing client satisfaction, account performance, and organizational decision-making. Show less

AMC Networks
May 2010 - Feb 2012Digital Media PlannerManaged media planning aspects for agency clients, such as developing media proposals, campaign optimization and stewardship, account research, and solutioning.-Crafted tailored media proposals to meet customer needs and maximize company revenue, driving increased client satisfaction and successful campaign placements.-Compiled post-campaign data into compelling reports, offering actionable insights and metrics demonstrating campaign effectiveness and fostering long-term client relationships through transparent communication and accountability.-Engaged with clients to revise proposals and reallocate assets, boosting ROI, optimizing campaign performance, and strengthening client trust.-Collaborate cross-functionally with ad operations, marketing, management, and digital site team to develop and implement client campaigns, ensuring engaging and seamless digital experiences, and enhancing customer satisfaction.-Strengthened client relationships and provided superior customer service through consistent communication via phone and email, promptly addressing client inquiries, boosting satisfaction and loyalty. Show less

Turner Broadcasting
Feb 2012 - Apr 2014Supervisor - Entertainment Account Service (TBS/TNT)Led and guided team of 11 account service representatives, each handling $40M - $50M of business revenue and assured adherence to company policies and client service standards.-Confirmed day-to-day operations ran smoothly, accounts managed correctly, and team maximized optimal efficiency, increasing operational efficiency and client retention.-Worked closely with various internal departments (sales, strategic planning, operations, invoicing, and crediting) and acted as liaison to rectify daily issues, streamlining workflows, and improving cross-functional teamwork.-Resolved personnel and staffing issues, performed hiring and performance evaluations, mentored account service staff and prioritized workflow, developing cohesive and high-performing team environment, and opportunities for professional development. Show less

NBC Sports
Apr 2014 - Jul 2018Manager - pricing and planningManaged advertising inventory through strategic plan approvals, reporting, and analysis to optimize yield and revenue generation.-Reviewed and approved media proposals before dissemination to ad agencies, ensuring accuracy and company objective alignment.-Provided meticulous detail to approve / spot-check new sales orders put thru database system, confirming data integrity.-Fulfilled ad-hoc reporting and projects from sales planning department, such as compiling agency / account pricing sheets using historical data, assisting in pricing strategy development.-Utilized research and sales strategy to develop and update rate cards, optimizing revenue and market competitiveness. Show less

Pearson
Aug 2018 - nowManaged 10 - 20 accounts within higher education, including one of biggest Inclusive Access schools in North America.-Engaged at Executive / Administrative level and led teams in implementing and delivering Higher Education digital products for Inclusive Access assessing integration capabilities within Institutions and delivery models, enabling sales to manage >$40M revenue over last 5 years.-Worked with Institutional stakeholders identifying optimal Higher Education Inclusive Access experience for administration, students, and faculty, allowing smooth back-to-school semester and faculty satisfaction.-Provided solution-oriented subject-matter expertise regarding mechanics of Pearson products, capabilities, and services to sales executives, including helping with student course material access issues and assisting professors with course set-up questions and onboarding, achieving customer success.-Troubleshoot issues for administration, faculty, and students, such as faculty questions on correct course set up in learning management system, or students with problems accessing course materials, providing positive user experiences for clients.-Perform post sales review of Inclusive Access course lists to ensure the correct SKU and support information is listed on the opportunity records in salesforce (CRM) to ensure accurate digital course material delivery and billing. Show less
Sr. Inclusive Access Launch Specialist
Mar 2024 - nowAccount Implementation Manager
Aug 2018 - Mar 2024
Licenses & Certifications
- View certificate

Google Ads Search Certification
SkillshopFeb 2024 - View certificate

Business Strategy
McKinsey & CompanyJun 2023 - View certificate

Learning Data Analytics
Lynda.comSept 2019 - View certificate

Marketing Tools: Digital Marketing
Lynda.comJul 2019 - View certificate

Inclusive Learning Experience Explorer
PearsonSept 2022 - View certificate

Adaptability & Resilience
McKinsey & CompanyMar 2023 - View certificate

SEO
HubSpot AcademyFeb 2024 - View certificate

Problem Solving
McKinsey & CompanyMay 2023 - View certificate

SEO Foundations
Lynda.comSept 2019 - View certificate

Digital Advertising
HubSpot AcademyFeb 2024
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