Fiona Higgins

Experience

• 

  Carrick Mor Irish Gift Shop

  May 2017 - Sept 2017

  Client Representative

  - Built strong customer facing skills- Enhanced organization skills

• 

  Brandsway Creative

  Jun 2019 - Aug 2019

  Marketing And Public Relations Intern

  -Created media kits for various clients-Researched and contacted journalists, bloggers and stylists -Drafted and edited media lists using Cision, celebrity in-town lists and events lists

• 

  Gray Matter Marketing

  Jan 2020 - Apr 2020

  Social Media Marketing Intern

  -Learned and practiced Facebook Ad strategies and analytics -Shadowed and assisted in executing events-Created/posted organic marketing content and analyzed results/insights

• 

  IMiller Public Relations (iMPR)

  May 2021 - Mar 2023

  - Created content calendars for clients in the telecom industry on various platforms (LinkedIn, Twitter, Facebook)- Managed client social media platforms (Scheduling, follower cultivation, engagements, impressions)- Analyzed social media performance through Hootsuite and Sprout Social and recommend best practices through monthly reports- Designed and developed graphic images and videos in Canva adhering to client branding guidelines- Assisted in event planning through venue and vendor research and communication عرض أقل

  • Social Media Manager

    Jun 2022 - Mar 2023

  • Project Manager/Social Media Associate

    May 2021 - Jun 2022
• 

  Simply Social

  Mar 2023 - now

  - Lead and oversee the Social Media Accounts department, managing a team of account managers- Develop and implement strategic account management plans to ensure client satisfaction and retention- Cultivate and maintain strong relationships with key clients, serving as the primary point of contact- Collaborate with the Senior team to develop and execute the company's growth strategy- Develop and implement comprehensive social media strategies to drive brand awareness, engagement, and growth across multiple platforms- Create, curate, and manage engaging and relevant content for various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and TikTok- Monitor and analyse social media performance metrics, providing regular reports and insights to optimise strategies- Stay up-to-date with industry trends, algorithm changes, and emerging platforms to adapt and improve social media efforts accordingly عرض أقل - Develop and implement comprehensive social media strategies to drive brand awareness, engagement, and growth across multiple platforms- Lead a team of social media specialists and coordinate their efforts to achieve departmental goals- Create, curate, and manage engaging and relevant content for various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and TikTok- Monitor and analyse social media performance metrics, providing regular reports and insights to optimise strategies- Stay up-to-date with industry trends, algorithm changes, and emerging platforms to adapt and improve social media efforts accordingly- Collaborate with our Production Team and TikTok Team to align social media initiatives with overall brand and campaign objectives عرض أقل

  • Head of Accounts

    Sept 2023 - now

  • Senior Social Media Manager

    Mar 2023 - Sept 2023