
Fiona Higgins
Client Representative

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About me
Head of Accounts at Simply Social
Education

Glen Rock High School
-All Grades Completedالأنشطة والجمعيات:Varsity Basketball, Varsity Lacrosse

University of Rhode Island
2016 - 2020Bachelor's degree Public Relations, Advertising, and Applied Communicationالأنشطة والجمعيات:Sigma Delta Tau

Harrington School of Communication and Media
2016 - 2020Bachelor of Arts - BA Communication and Media Studies
Experience

Carrick Mor Irish Gift Shop
May 2017 - Sept 2017Client Representative- Built strong customer facing skills- Enhanced organization skills

Brandsway Creative
Jun 2019 - Aug 2019Marketing And Public Relations Intern-Created media kits for various clients-Researched and contacted journalists, bloggers and stylists -Drafted and edited media lists using Cision, celebrity in-town lists and events lists

Gray Matter Marketing
Jan 2020 - Apr 2020Social Media Marketing Intern-Learned and practiced Facebook Ad strategies and analytics -Shadowed and assisted in executing events-Created/posted organic marketing content and analyzed results/insights
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IMiller Public Relations (iMPR)
May 2021 - Mar 2023- Created content calendars for clients in the telecom industry on various platforms (LinkedIn, Twitter, Facebook)- Managed client social media platforms (Scheduling, follower cultivation, engagements, impressions)- Analyzed social media performance through Hootsuite and Sprout Social and recommend best practices through monthly reports- Designed and developed graphic images and videos in Canva adhering to client branding guidelines- Assisted in event planning through venue and vendor research and communication عرض أقل
Social Media Manager
Jun 2022 - Mar 2023Project Manager/Social Media Associate
May 2021 - Jun 2022

Simply Social
Mar 2023 - now- Lead and oversee the Social Media Accounts department, managing a team of account managers- Develop and implement strategic account management plans to ensure client satisfaction and retention- Cultivate and maintain strong relationships with key clients, serving as the primary point of contact- Collaborate with the Senior team to develop and execute the company's growth strategy- Develop and implement comprehensive social media strategies to drive brand awareness, engagement, and growth across multiple platforms- Create, curate, and manage engaging and relevant content for various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and TikTok- Monitor and analyse social media performance metrics, providing regular reports and insights to optimise strategies- Stay up-to-date with industry trends, algorithm changes, and emerging platforms to adapt and improve social media efforts accordingly عرض أقل - Develop and implement comprehensive social media strategies to drive brand awareness, engagement, and growth across multiple platforms- Lead a team of social media specialists and coordinate their efforts to achieve departmental goals- Create, curate, and manage engaging and relevant content for various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and TikTok- Monitor and analyse social media performance metrics, providing regular reports and insights to optimise strategies- Stay up-to-date with industry trends, algorithm changes, and emerging platforms to adapt and improve social media efforts accordingly- Collaborate with our Production Team and TikTok Team to align social media initiatives with overall brand and campaign objectives عرض أقل
Head of Accounts
Sept 2023 - nowSenior Social Media Manager
Mar 2023 - Sept 2023
Licenses & Certifications
- View certificate

Social Marketing Certification
HootsuiteNov 2019
Honors & Awards
- Awarded to Fiona HigginsDean’s List University of Rhode Island May 2020
- Awarded to Fiona HigginsDean's List University of Rhode Island Dec 2019
- Awarded to Fiona HigginsDean's List University of Rhode Island Dec 2018
Volunteer Experience
Philanthropic Member
Issued by Prevent Child Abuse America on Sept 2017
Associated with Fiona Higgins
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