
Natalie L.
Sponsorships & Promotions Senior Project Manager

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About me
Senior Inventory Manager
Education

University of the Witwatersrand
-Bachelor of Commerce Marketing and Finance
Experience

TalkSPORT
Aug 2004 - Jul 2011Sponsorships & Promotions Senior Project ManagertalkSPORT is a national broadcaster with a multi-platform brand on-air, online and in print. I helped translate contracted sponsorships and promotions into successful, bespoke executions across all platforms. This role encompassed:• Campaign-management of several simultaneous projects • Creative solutions - briefed, coordinated and led regular brainstorm sessions • Copy-writing – scripted features, competitions and tag lines etc.• Coordinating numerous commercial and public events• Account management - responsible for the biggest sponsorship clients on the station (Ford, Sky Broadcasting and Vauxhall) valued at over £5m/annum. I achieved a personal 100% record for delivered campaigns Show less

Primedia Broadcasting
Apr 2012 - Mar 2014Production & Commercial Programming ManagerPrimedia is a leading African media and advertising group which operates more than 50 brands in broadcasting, advertising, marketing, promotions, sport, entertainment and digital media.They are also invested in several CSI projects, most notably Lead SA, Crime Line, and the Primedia Foundation. I managed a creative team responsible for on-air and online content production on KFM and CapeTalk Radio. Success in this role fast-tracked me into the KFM Commercial Programming Manager position, where my core duties included:• Building and maintaining relationships with all internal and external stakeholders; senior management, the sales force, advertisers, agencies, community forums and suppliers• Monitoring of all live and online output• Leading daily content meetings • Writing up board reports • Driving the strategy formulation and managing its execution• Managing external, commercial-related components of all events and on-air/online activity e.g.o Managed on-air and online communications of an 18,000 capacity sold-out, 2014 KDAY music event • Implementing operational changes and streamlining working processes • Operational management of staffing and departmental budget etc. Show less

Sustainable Green Consulting
Apr 2014 - Oct 2015Sustainability ConsultantSGC focuses on corporate sustainability solutions and green business certification. I conducted audits for businesses and suggested cost-saving eco-solutions that led to green business certification. Key responsibilities:• Presented to supplier networks • Carried out comprehensive energy, water, IAQ and waste audits• Wrote up detailed sustainability plans and guided clients through recommendations prioritised into no-cost, low-cost and invest-to-save options• Advised on eco-approved solution providers and green products• Ensured on-going support to customer base Show less

Woolworths
Nov 2015 - Aug 2016Internal Communications Manager (maternity cover)Woolworths is a global retail group modelled on Marks & Spencer. It employs 43 000 people across 14 countries, placing emphasis on sustainability - the Woolworths Good Business Journey programme was launched in 2007 as a formalisation of Woolworths’ sustainability commitments. I managed the Internal Communications department, which involved:• Ensuring all staff were kept informed and motivated • Strategy development and execution• Managing the production and delivery of regular internal communication materials and events, with emphasis on positioning Woolworths as a leader in sustainability• Producing and editing a quarterly employee magazine (+/- 40 pages)• Providing writing/editing support to EXCO and the Corporate Comms team (consisting of External Comms, PR and Stakeholder Relations - based within the Marketing Department)• Working closely with senior management and EXCO, ensuring their visibility amongst all employees• Driving innovation and relevance by providing memorable, engaging and impactful internal communications, campaigns and events e.g.:o Directed launch of the Woolworths’ Good Business Journey 2020 sustainability goals, with a virtual reality activationo Conceptualised and project-managed the 2016 Woolworths Mandela Day fundraiser – exceeding our donation target by 49%o Alongside the CEO, managed a first-of-its-kind internal drive establishing the Woolworths icons/values, defining What We Stand For o Ideated and managed production of a water-saving competition across all stores, saving the business over 1.2 million litres of water in two months Show less

News Broadcasting
Nov 2016 - nowNews UK Broadcasting is a leading UK and Irish media company. It operates national radio brands; the world's biggest sports radio station talkSPORT, alongside popular national digital stations Virgin Radio, talkSPORT 2, Times Radio and Talk. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people monthly. My over-arching responsibilities: - Ensure effective management of airtime inventory in order to maximise revenue across the Wireless Network, so as to hit revenue targets - Coach, motivate, and lead a team of Inventory Managers and Execs within the Inventory Hub - Ensure maintenance of high standards of quality scheduling of commercial output - Monitor and develop processes and improve upon current practices both within the department and across the wider sales floor - Support the commercial sales team - Build effective relationships with key internal and external departments and stakeholders Show less
Senior Inventory Manager
Oct 2018 - nowInventory Manager
Nov 2016 - Sept 2018
Licenses & Certifications

Corporate Sustainability Officer
Green Path Training Division - South AfricaApr 2014
Languages
- enEnglish
- afAfrikaans
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