Silvia Mariana Olivares González

Experience

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  Havas Worldwide

  Oct 2012 - Mar 2013

  Trainee de Ejecutivo de Cuentas

  Encargada de contacto con el cliente, organización y gestión de la cuenta y revisión de materiales publicitarios producidos para Nestlé Fórmulas Infantiles.

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  Tailor Public Relations

  May 2013 - Jan 2013

  PR Executive

  Agencia especializada en marcas de lujo. - Organización y manejo de cuentas de marcas de lujo (Chopard, Pantera, Longchamp) - Implementación de estrategias de Mercadotecnia y Relaciones Públicas - Reportar acciones y resultados a las marcas a nivel nacional e internacional - Encargada de mantener contacto y relación con medios de comunicación nacionales (principales publicaciones de moda y estilo de vida)- Elaboración de boletines de prensa y dossieres de prensa - Planeación, coordinación y desarrollo de eventos de prensa - Monitoreo de medios - Manejo de showroom Clientes: ChopardPantera Longchamp Mostrar menos

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  Grupo de Asesores profesionales en servicios de integración S.A. de C.V.

  Oct 2013 - Oct 2014

  Consultor Comercial

  - Detectar áreas de oportunidad para nuevas alianzas- Establecer y mantener contacto con clientes para seguimiento de proyectos existentes y potenciales- Coordinar y ejecutar estrategias de negocio - Elaboración de propuestas económicas y de servicios - Planear, desarrollar y coordinar proyectos, así como los eventos derivados de éstos. - Atender y dar respuesta a los clientes, de manera efectiva - Planeación y coordinación de eventos, cursos de capacitación y eventos internos Mostrar menos

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  Band of Insiders

  Oct 2014 - Mar 2016

  Public Relations Account Executive

  Responsable de RRPP y comunicación de marcas de moda como Express, G-Star y Sperry en México. Desarrollo e implementación de estrategias de Marketing y product placement. Relación y manejo de medios impresos y digitales principalmente de Moda y Estilo de Vida. Reportar acciones y resultados a las marcas a nivel nacional e internacional.Participación en la planeación, coordinación y desarrollo de festival ASVOFF México 2014.

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  PRP Mexico

  May 2016 - Nov 2017

  - Contacto principal y manejo de cuenta para Meliá Hotels International y Scotiabank México- Diseño e implementación de estrategias de comunicación para clientes actuales y potenciales, así como en proyectos temporales - Desarrollo de planes y tácticas que contribuyan al reconocimiento y posicionamiento de marca en medios de comunicación y plataformas digitales- Producción de materiales de comunicación incluyendo boletines de prensa, contenidos editoriales, briefs para voceros, mensajes clave, entre otros- Relacionamiento con medios estratégicos para el cliente y agencia, así como prospección de influencers y líderes de opinión- Desarrollo de reportes y análisis de resultados- Coordinación y gestión de entrevistas con medios de comunicación (radio, tv y prensa)- Convocatoria de medios de comunicación y líderes de opinión- Planeación, coordinación de logística y ejecución de eventos con prensa como lanzamientos de producto, conferencia de prensa, viajes de prensa, junkets, alianzas, etc. - Manejo y seguimiento con proveedores y área administrativa- Coordinación y supervisión de equipo interno y asistentes de cuenta Mostrar menos

  • Líder de Proyecto

    Oct 2017 - Nov 2017

  • Consultor de Comunicación y Relaciones Públicas

    May 2016 - Oct 2017
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  Department for International Trade (DIT)

  Nov 2017 - Oct 2019

  Regional Communications Manager at British Embassy Mexico

  Provide comms support to Mexico, Colombia, and Peru to deliver high quality products and raise awareness about the UK’s expertise and LATAC business opportunities.- Maintain working relationships with journalists and media outlets with a particular focus on the Mexico market, acting as the point-of-contact for all commercial content.- Draft press releases and pitches to inform industry and trade journalists of campaigns, ministerial visits, thought leadership pieces, projects, and other announcements.- Work closely with regional stakeholders to develop goals and strategy - including Country Directors, and sector leads. - Work closely with Press and Public Affairs teams at post to maintain a regional list of subject matter experts for PR opportunities, both for Country Directors and Ambassadors.- Leading the relationship with the regional PR agency from procurement to day-to-day liaison and reporting. - Providing advice on campaigns and promotion of success stories which can deliver new business leads.- Managing one intern to deliver Mexico focused comms and projects. Achievements:- Engaged with one of the top broadcasters in Mexico, TV Azteca to promote the UK by including GREAT branding in Jugueton, one of the biggest project of the year- Led all comms activity for the GREAT British Month project by building relationships with comms leads of at least 10 British brands, as well as providing direction to PR agency and evaluation- Led the Marketing and Comms campaign for the 2019 Pan American Games in Lima, Peru to promote the participation of UK companies in the delivery of the infrastructure project to build the facilities for the games. Mostrar menos

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  Foreign and Commonwealth Office

  Oct 2019 - Jan 2023

  Head of Press and Communications at British Embassy Mexico

  Responsible for the creation and implementation of the Communications Strategy for the British Embassy in Mexico, directing a team of 6 people in the delivery of campaigns to promote and protect the UK’s interests and reputation in Trade and Investment, Gender equality, Climate action, Global Health and Human Rights. - Deliver campaigns ensuring a cross-embassy approach driving positive coverage through different traditional and digital channels. - Position our Ambassadors as key opinion leaders within the Mexican media and social media, and supporting Ministerial presence.- Partnerships with local communicators and proactive engagement with journalists to help promote our key messages.- Championing Digital diplomacy and GREAT branded content across all platforms. - Leading on Crisis Communications efforts. Achievements:- Led the Press and Communications team through the Covid pandemic maintaining a productive climate and confidently motivating team and coaching them to meet high performance standards, in a time of uncertainty and constant change. - Delivered successful virtual campaigns during COVID 19 pandemic, such as Vaccine efficiency which resulted in an increase in favourability in 2021 Perceptions study, first ever virtual QBP with over 6k viewers and Ambassador for a Day with over 200 applications. - Headed the comms activity for Her Majesty The Queen's passing, providing a rapid response to members of the press, resulting in positive coverage for the UK Government. - Supported high profile consular cases, engaging with UK press on site as well as local authorities to ensure the case was covered properly by the media.- Led on the creation of a Soft Power strategy for the British Embassy in Mexico to increase familiarility of the UK trough Sports, Culture and Education. - Spearheaded the efforts to embed commercial comms into Embassy social media channels as well as the creation of a LinkedIn profile to further engage with business audiences Mostrar menos

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  Department for Business and Trade

  May 2023 - now

  Head of Communications for North America

  Lead the DBT North America Regional Comms team to increase the communications profile of high-value projects and initiatives and helping to develop messaging to be communicated with US and Canada audiences.Work together with His Majesty’s Trade Commissioner / Consul General, the Deputy Trade Commissioners for the US and Canada and other senior staff, and lead the team to identify priority themes in support of the UK’s trade and investment objectives in North America and the New York region.