Megha Jain

Experience

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  The Nielsen Company

  Mar 2006 - Jun 2007

  Client Service Assistant

  Managed the National Readership Survey (NRS 2006), a study which measures media exposure and consumer product penetration in India by creating and managing databasesStrengthened marketing, networking, and communication skills by initiating media research projects

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  Lodestar Universal

  Jun 2008 - Apr 2011

  Media Planner

  Consolidated Media Planning and Buying across mediums (Television, Print, Radio, and Cinema) for clients like GCMMF (Amul), Tata Sons Ltd. and Abbott Laboratories (Digene)Co-ordinated with clients, media partners across various mediums, agency partners on client servicing and account planningAnalyzed competition across media and evaluated new proposalsIdentified opportunities and studied the marketing situation, thereby suggesting, and implementing media solutions to provide optimum and appropriate resultsUsed planning softwares like TAM, MAP, NRS for data analysis Show less

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  OMD India

  Apr 2011 - Dec 2015

  Specialized in Media Planning primarily for Johnson & Johnson with the franchise dealing in OTC, Oral care, Wound care and Vision careWorked on media strategies by building consumer profiles based on media consumption, identifying target audience, evaluation of media vehicles, competition tracking analysis and market prioritizationProficient in the use of marketing and planning tools like IRS, TGI, RAM and OMD in-house planning tools like Frequency Estimator, Check Mate, MEquityDeveloped multi-tasking skills by working on multiple categories and learnt time managementInvolved in pitching for new business by showcasing credentials, planning and buying capabilities through detailed analysis Show less

  • Media Director

    Jan 2015 - Dec 2015

  • Associate Media Director

    Jan 2014 - Dec 2014

  • Group Head - Media Planning

    Oct 2012 - Dec 2013

  • Media Planning Supervisor

    Apr 2012 - Sept 2012

  • Media Manager

    Apr 2011 - Mar 2012
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  PHD Worldwide

  Jan 2016 - Nov 2016

  Media Director - Digital Planning

  Business lead on Unilever’s Oral care and Deodorant portfolio providing optimized and strategic solutions on all digital campaignsDeveloped and presented the annual media strategy for Axe with the use of PHD proprietary tool - Source

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  Wavemaker

  Nov 2016 - Jun 2021

  Leading the integrated planning and communications team for Colgate Palmolive portfolioDevelopment and overall management across all IMC projects that maximize the impact on consumers in line with the business objectivesWork seamlessly with internal WPP partners and external stakeholders to create brand strategiesIntegration lead across units and multiple agency partners to drive IMCs

  • Senior Business Director

    Mar 2019 - Jun 2021

  • Business Director

    Nov 2016 - Mar 2019
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  Carat

  Apr 2022 - now

  • Senior Vice President

    Jul 2024 - now

  • Vice President

    Apr 2022 - Jul 2024
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  Carat

  -

  Senior Vice President