Catherine McVey

Experience

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  LivingSocial

  Jan 2011 - Oct 2013

  Research & Market Programming

  ▪ Merchandised and programmed the e-commerce product inventory featured weekly to over 25 million subscribers.▪ Trained and mentored 10+ junior team members on daily deliverables and ad hoc projects.

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  Bobbi Brown Cosmetics

  Oct 2013 - Oct 2015

  ECommerce Associate

  ▪ Led and executed the site maintenance, merchandising, and refresh of Bobbibrowncosmetics.com sites.▪ Supported the redesign and re-platform of Bobbibrowncosmetics.com and managed post-launch maintenance and refresh; including training and navigation of Drupal content management system.▪ Identified, logged, and QA’ed site bugs on a daily basis, and advised on larger user experience and back-end functionality enhancements.▪ Conducted and supervised inventory management across Bobbi Brown sites via seasonal product setup in database system and inventory tracking from shipment to launch. Show less

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  SiriusXM

  Jan 2016 - now

  Digital Product

  Director, Digital Product (Current)▪ Supporting SXM’s Next Gen customer account management productsAssociate Director, Digital Product (2021 - 2023)▪ Managed the inception and launch of key account management product features for the SXM website, including a brand redesign and platform transformation.▪ Leads 20+ cross functional resources, including product managers, engineers, QA, designers, and content strategist on all product requirements from design to execution.▪ Develops scrum team OKRs and roadmap prioritization communicating progress to executive management.Senior Product Manager, Digital Product (2019-2021)▪ Managed and led the development of the new user onboarding experience which supported various journeys initiated from in-car, in-app, via connected devices and on web browsers.▪ Planned and prioritized product roadmaps, feature backlogs, and sprint development in alignment with stakeholder and customer priorities.▪ Organized new product initiatives, business cases and project vision into 30+ product requirement documents that supported product, UX, engineering, and marketing team workflows across all initiatives.Program Manager, E-Commerce (2016-2019)▪ Managed the merchandising, content, and operations of the SiriusXM e-commerce site to support digital deflection and marketing goals.▪ Established best-in-class practices across a new Shop platform, launched in partnership with e-commerce vendor. Show less