Adam Heynes

Experience

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  Freelance Graphic / Web designer

  Mar 2006 - Feb 2008

  Freelance Graphic / Web Designer

  Putting studies to practice and working with a vast array of diverse Clients on a broad spectrum of unique projects including graphic design, web design and development.

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  Forresters Arms Restaurant & Pub

  Aug 2006 - Jan 2008

  Head Bartender

  Established in 1852, Foresters Arms is the oldest pub in South Africa - Nestled at the foot of Cape Towns majestic mountains, in the leafy suburb of Newlands, Foresters Arms Restaurant and Pub (fondly referred to by the locals as Forries), is one of the oldest pubs in South Africa and provides the perfect retreat from the hustle and bustle of city life.Its welcoming ambiance provides guests with the opportunity to sit down, relax and enjoy a fine draught beer accompanied by a delicious meal selected from our varied gastro-pub menu.Listed in the Guinness Book of Records for the most beer sold in the Southern Hemisphere.Responsibilities included, day to day running of the bars within Forries. Dealing with stock and cash ups, as well as managing and training of staff. Show less

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  Prezence Digital (SA)

  Jan 2008 - Sept 2010

  Digital Designer and New Media Developer

  Prezence Digital is one of Africa’s most prominent mobile and online digital agencies, specialising in taming the complex world of digital technology and enabling brands to interactively reach out and engage with their target audiences across multiple touch-points.ROLE & RESPONSIBILITIES: Combining creative design skills with technical knowledge to craft innovative and interactive digital experiences that users find engaging and easy to use.Created UX designs, visually appealing and user-friendly graphics, user interfaces for digital platforms (websites, apps, mailers, advertising, social media).Applying best practice design principles to layout, typography, and colour theory to create cohesive visual experiences.Integrated multimedia content (video, audio, animation) into digital experiences. Show less

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  Club 91

  Jun 2009 - Aug 2010

  Bar Manager / Mixologist

  Claremont has always been considered the student district in Cape Town. This opinion is being rocked to the core by a sleek new venue that has opened its doors... Club 91! We transformed an empty loft space into one very sophisticated venue, able to accommodate more than a 1000 guests at a time. Luxuriously modern interiors compliment the cutting edge quality of sound and lighting used in the venue coupled by visionary bars and cocktail design to complete the picture.Responsibilities included dealing with the day to day running of the 5 bars within Club 91, event management, compiling cocktail menu’s and training manuals, managing bartenders, training new staff, ordering of stock, stock counts & preservation / variations, and general upkeep of the club, handling cash-ups. Show less

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  Woolworths

  Feb 2012 - Aug 2013

  ECommerce Account Manager

  Cutting edge eCommernce! Our approach was to embrace the omni-channel philosophy of pursuing relevance by focusing the experience around the customer's context, and not vice versa. The belief is that a successful implementation of an omni-channel strategy that builds a solid launchpad for future growth will naturally position Woolies as a company that is both relevant to consumers’ needs and as a brand striving for innovation.What we needed was a completely overhauled responsive eCommerce platform, accessible across smartphone, tablet, and desktops. An experiential platform that would integrate a high level of editorial content to inspire and engage the Woolies shopper and a finely tuned shopping and checkout workflow that maximises basket size and conversion rate. We needed to ensure that customers' experience mirrored that of the offline store: The veritable treasure chest of yummy foods and latest fashions, the product inspiration and innovations, and the intuitive layout. We relied on technology, user experience, and design to ultimately create a seamless experience to drive sales.ROLE & RESPONSIBILITIES:Oversaw the day-to-day operations and strategic growth of the Woolworths online store. A strategic and analytical role that required a blend of business, marketing expertise, and technical understanding of online sales platforms.Website Management and Optimisation: Ensuring it's user-friendly, visually appealing, and functions smoothly. Collaborating with developers and designers to optimise for conversions. Oversaw content creation and management, ensuring product descriptions and information were accurate and up-to-date.Marketing and Customer Acquisition: Developed and executed online marketing campaigns to drive website traffic.Managed online advertising to reach target audiences and generate sales.Analyzed website traffic and customer data to understand customer behaviour and inform strategies. Show less

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  Liquorice DigitasLBi

  Aug 2013 - Feb 2015

  Account Manager

  Specialising in a range of services from web, mobile, social media, CRM, content creation and search engine marketing.Founded in 2005, Liquorice currently employs 115+ people in four offices deploying work across sub-Saharan Africa. The agency has long-term relationships with some of Africa’s biggest brands including Unilever, Distell, Sanlam, Pioneer Foods, SA Home Loans and Elizabeth Arden.In 2014 Liquorice was acquired by DigitasLBi, the world's largest digital network. In 25 countries around the world, across 40 offices, there are more than 6,700 digital experts working to enrich people’s lives via our unique blend of strategy, creativity, media and technology.ROLE & RESPONSIBILITIES: Managed client relationships for the Unilever and Distell portfolios. Developed strategic plans, oversaw project execution, optimised campaign performance, communicated with clients and internal teams, identified growth opportunities, and ensured client satisfaction.Ensured smooth and successful relationships throughout the project lifecycle.Developed and maintained strong Client relationships, understanding their needs, expectations, goals, and how best to achieve them.Collaborated with internal teams (designers, developers, etc.) to ensure the project aligns with client needs and timelines.Created project proposals, scopes of work, and timelines in collaboration with the team.Oversaw project execution, ensuring deliverables are met on time and within budget.Managed Client expectations and provided regular progress updates.Identified new business opportunities and upselling potential within existing client relationships. Show less

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  Deloitte

  Mar 2015 - Sept 2024

  ROLE & RESPONSIBILITIES: Created the Deloitte Design System.Lead the UX/UI design team, setting strategic direction and ensuring adherence to design standards.Mentor and coach teams, helping grow their careers, UX/UI skillset, Design Thinking capabilities as well as soft-skills to better their futures.Champion human-centered problem-solving methodologies and service design blueprinting.Facilitate internal and external Design Thinking training and workshops to identify user needs and translate them into innovative design solutions.Facilitate engaging Rapid Proposition Design training and workshops to create, action, and implement digital transformation and customer experience initiatives that evolve businesses and increase ROI.Act as a technical and strategic leader, fostering an inclusive culture of creative problem-solving for exceptional user experiences.Collaborate effectively with cross-functional teams (product managers, engineers, developers, stakeholders, marketing) to ensure seamless delivery.Delivered new business pitches by crafting user-centered proposals and technical enablement. Show less Deloitte Digital is a global, full-service digital agency that combines serious creative chops with trusted business sense. We evaluate our client's challenges and opportunities from many angles. Bringing talent and skills from across our consulting business, our people have the business acumen of a strategic advisor, the design capability of a creative agency and the engineering depth of a technology firm. We shape our holistic range of capabilities into an integrated solution for digital transformation projects. With our unique blend of strategy, creative, and technology, we build beautiful digital experiences for Africa's leading brands. Our work is in your pocket. It's on your screens. And it's making lives a little more fun, a little bit easier, and a little more connected. We’re driving the future of digital.Specialties: Strategy, Digital transformation, Mobile, Digital innovation, Big Data, Experience Design, Digital ERP, Development, Digital & technology integration, Design Show less

  • User Experience / User Interface Design Capability Lead and Design Thinking Facilitator

    Oct 2022 - Sept 2024

  • MarketGravity™ Innovation Design Capability Lead & Design Thinking Facilitator

    May 2021 - Dec 2022

  • Senior Digital Experience Strategy Consultant & Design Thinking Facilitator

    Jan 2018 - May 2021

  • Digital Experience Strategy Consultant

    Mar 2015 - Jan 2018
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  Villa Rozalle Body Corporate

  Sept 2016 - Dec 2022

  Board of Trustees

  Member of the team responsible for managing the finances and running the Sectional Title Scheme on behalf of the Body Corporate through the assistance of the Board of Trustees.