Florian GERI

Experience

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  Kimberly-Clark Europe (Personal Care)

  Jan 2004 - Nov 2004

  LOGISTIC PLANNER

  > Assessed daily transport requirements contacting Europe wide hauliers, > Tendering loads and booking transport to meet these requirements. > Improved transport planning procedures and increased delivery success rate. > Negotiated best-cost transportation spot rates with hauliers on various lanes.

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  Hotzau Conseil (Marketing agency)

  Jan 2005 - Dec 2005

  MARKETING CONSULTANT

  > Conducted marketing audit analysis and delivered sponsorship consulting services to sport organisations aiming to draw new sponsors and generate additional revenues.> Provided strategic planning and event creation to public authorities. > Made recommendations to sport entities to value their assets and develop an efficient communication strategy.

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  Sport Convergence (Sports business network)

  Jan 2006 - Mar 2010

  FOUNDER (Startup)

  Conducted an innovative project giving the sports industry professionals the opportunity to promote their products, services and events and create new business contacts through an online network: www.sportconvergence.com (similar to LinkedIn).> Performed a market research and defined the online and offline marketing strategy.> Built partnerships with major French sports organisations and companies.> Created and implemented communication and marketing campaigns generating 20 000 registrations to the network including 1 200 companies. > Selected and collaborated with external agencies and suppliers for the creation of the website and the production of commercial and communication brochures. > Wrote articles about sport business and translated the website in English.> Convinced many international brands to register to the network: O’Neill, IMG Sports Media, Lacoste, Shimano, Prince Sports, Ducati, Sony.=> Acquisition of 20 000 members=> 70K Fundings via funding competitions Show less

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  Promogolf & Voyages Golfissimes

  Apr 2010 - May 2012

  EVENT PROJECT MANAGER

  > Organised international golf competitions for major worldwide companies (BMW, Peugeot)> Ensured the organisation’s specifications are complied with.> Provided consulting solutions to the client in onsite brand enhancement.> Coordinated media relations and provide information needed for the event coverage.> Reported to the senior management team on sales knock-on effects.

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  LexisNexis France

  Jun 2012 - Jun 2016

  MARKETING & SALES COORDINATOR

  > Sales force support> Market segmentation and data analysis of consumer behaviour> Identification of market share growth opportunities by product and customer type> Built dashboards for commercial decision making> Strategic recommendations to sales force> Took part in the negociation of a public contract with the French State

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  AMELIS groupe SODEXO

  Sept 2016 - Oct 2020

  Member of the Executive Committee.Amelis, a Sodexo brand, is a leading provider of quality in-home senior care in France (B2C / B2B2C).> Provide guidance and lead the brand & marketing strategy > Build brand awareness and positioning, Identify marketing segments> Overseeing digital marketing strategy (SEO - SEA - SMO – SMA – Affiliate Marketing - Emailing)> Ensure coherence and consistency in corporate messaging and branding across all communication channels> Competitive intelligence & Benchmarking> Manage Marketing Budgets> Overseeing content marketing strategy (Lead nurturing)> Implement Data Collection Strategy (CRM / Inbound Marketing) > Build client’s acquisition strategy via the different digital channels / media (owned, earned, paid)> Team / Unit Management> Data Analysis & Reporting au CEO> Define the main business goals and monitor KPIs / ROI optimization> DPO – compliance to GDPR=> Results : Leads (+156%) / Turnover (+2.5M€) / Organic Traffic (+335%) / Prospects (x15) Show less > Implement digital strategy plan (SEO / SEA / Newsletter / Affiliation / Retargeting / Social) > Develop sales via web marketing channels (leads acquisition)> Website & Blog revamp (wireframes, mockups) / Roadmap> Identification of the customer journey and personas / Conversion Rate Optimization (CRO)> User Experience (UX) and User Interface (UI) Optimization (Mobile & Desktop) / Heat Mapping > Implement content strategy & social media plan> Service and technical Providers Management (Web agency, SEO-SEA agency)> Community Management> Manage emailing campaigns > SEO Audit> Build dashboard reports (Leads & SEO)> Analyze and monitor results / ROI Show less

  • DIGITAL & MARKETING DIRECTOR

    Oct 2017 - Oct 2020

  • DIGITAL MARKETING MANAGER

    Sept 2016 - Sept 2017
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  Sodexo

  Sept 2018 - Oct 2020

  DIGITAL MARKETING DIRECTOR EUROPE - SODEXO HOME CARE

  Member of the French Executive Committee.Comfort Keepers, a Sodexo brand, is a leading provider of quality in-home senior care. Presence in US, Canada, Europe, Australia, Brazil and Singapore.> Map and develop a 3 year digital strategic plan for the EU market> Drive & implement digital marketing within local marketing teams across Ireland, UK, France and Norway> Define tracking processes and oversee implementation of digital analytics> Define global KPI metrics. Measure and drive results> Management of the EU digital marketing teams and agency relationships> Oversee SEO, SEA, display, social media, content strategy> Oversee GDPR compliance Show less

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  NETINSHAPE

  Nov 2020 - now

  DIGITAL MARKETING DIRECTOR / CONSULTANT

  Netinshape is a digital marketing agency. Our mission is to help companies to leverage the best of digital technology to boost their business. - Search Engine Optimization (SEO)- Search Engine Advertising (SEA)- Content Marketing- Inbound Marketing- Web design : user experience (UX) - user interface (UI) - website structure- SEO trainingCustomer Reference : Welcome Surf Shop, Camfil, Arteum, Domiserve, Surfshop Kiel, Obbi.fr, Makassar, COD4IS, Zoom Up, My Little Train, MC Factory, Bodysculptor, The Treep. Show less

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  Sup de Pub

  Sept 2022 - now

  TEACHER SEO

  Search Engine Optimization - Master 1400 students trained