Jeff Jacomowitz

Experience

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  Ruder Finn

  Mar 1991 - Oct 1998

  Senior Publicist/ Planned TV Arts - Media Connect

  * Responsible for placing clients and corporate speakers in all areas of the broadcast and print media through morning drive radio tours, TV satellite tours, VNRs and road tours. Clients include publishing giants (i.e., Simon and Schuster) plus corporations such Johnson and Johnson, Consumer Reports, ESPN the Magazine and talent such as Evander Holyfield, William Shatner, and Norman Mailer.* Acquired the Johnson and Johnson account, budgeted this new account and ultimately oversaw the progress of the account. This business-to-business, high-tech, healthcare account was the promotion of a state-of-the-art sterilization unit for hospital use. (road tour, radio/TV satellite tour and print media relations)* Worked at various ABA conventions (American Booksellers Association) events in Chicago and Los Angeles for book launches from 1992 - 1998.* Trained and managed interns and new employees plus writing press releases, bios and Q&As. Show less

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  KPMG

  Oct 1998 - Mar 2000

  National Accounts PR Manager for Industrial Markets

  * Promoted KPMG thought-leaders positively in the industrial markets sector (automotive, chemicals, pharmaceuticals, energy, utilities, transportation and government).* Placed KPMG directors in top nationals and trades including the Wall Street Journal, Automotive News, Ward's Autoworld, Utility Business, Hart's Energy Markets, The Daily Deal, Industry Week, Chemical Week, Chemical and Engineering News, Pharmaceutical Executive, Government Technology, eGov.com, and many others.* Worked directly with KPMG's national marketing development team in the above industries to gather information for press releases and positioning to the media. Show less

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  CPR Strategic Marketing Communications

  Apr 2000 - Sept 2002

  Public Relations Director & SAE

  * Supervised all media relations activity for the entire agency as well as managing eight to ten account executives, junior AE's and interns on various campaigns.* Hands-on media and client relations for The NeoStrata Co. (nationally-known consumer skin care company). Placed magazine articles, new product announcements and booked TV interviews for NeoStrata's skin care experts.* Arranged media interviews at healthcare events (HIMMS New Orleans ‘01)* Hands-on media and client relations for Agilera (industry-known ASP) and worked closely with newspapers, business and technology trades, and internal crisis management PR.* Other clients included The TriZetto Group (e-Health ASP), Wellmed (health communication company), * Designed exclusive media and corporate communications programs for all accounts. Show less

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  Mount Sinai (Continuum Health Partners/ Beth Israel & St. Luke's - Roosevelt Hospitals)

  Nov 2005 - Oct 2012

  Public Affairs Associate Director

  * Handled all media activity for the following service lines at all hospitals; cancer/oncology, cardiology/ pulmonary/thoracic surgery, emergency medicine, consumer pain medicine & palliative care (includes hospice), gastroenterology, infectious diseases (includes HIV program), nephrology, ENT/ asthma /allergy/ sleeping disorders & radiology.* Crafted and issued press releases on a continuous basis announcing new health services and initiatives for the hospital and the perspective service lines. These releases were used as part of news stories for the local and national media.* Held various in-house conferences and meetings for the physicians that were used for media communications regarding the latest medical techniques that were being conducted.* Responsible for end-of-the-year reports that became a public relations tool regarding measurement of media impressions each of the service lines.* Arranged press conference for news breaking events at the hospitals plus conduct media campaigns for new hospital service areas (i.e., Beth Israel’s 24-hour walk in clinic & the opening of the new westside cancer center).* Began the first social media website platform: The Facebook page of the Comprehensive Breast Cancer Center at St. Luke’s-Roosevelt Hospital Center.* Worked with legal with regards to messaging involved SLR nurses strike, EMT walkout and other incidences.* Handled openings /ribbon-cutting events, social media promotion as well as production of NBC hospital commercials. Show less

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  New York Hospital Queens (Presbyterian)

  Jan 2012 - Jan 2013

  Public Affairs Specialist

  * Brought the hospital to Lazar Partners as a new client in February 2013 (see above)* Handled day-to-day media activity, including promoting hospital-sponsored events and initiatives and directing New York City media to speak to NYHQ physicians.* Service lines of concentration included gastroenterology, nutrition/food health, cancer, psychology, cardiology, emergency medicine and pediatric care.* Crafted press releases for local and regional distribution for Queens and the surrounding region including Nassau County.* Crafted news information bulletins to be used throughout the hospital internally. Show less

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  Lazar Partners

  Feb 2013 - Jul 2014

  Director of Media Relations

  * Handled all media activity and involved with all upcoming campaigns for New York Hospital Queens* Handled all day-to-day media activities for all areas of Lumenis (based in Israel) medical laser technology divisions including beauty/medical aesthetics, ophthalmology and surgery/urology. Media include all women/beauty/fashion (Real Simple, In Style, Allure, Good Housekeeping, etc), plus trades in vision and urology/nephrology. * Worked closely with the Lumenis humanitarian chapters including the US Military Wounded-Warrior program, the Haiti initiative and raising awareness for domestic violence.* Handled all media activities for Given Imaging (PillCam GI endoscopy capsule manufacturer based in Israel), plus CDx Diagnostics, Prosensa, Kineta, PowerVision and Covidien.* Worked closely with in-house investor relations (IR) teams regarding the media strategy on a number of health and biotech IPOs and earnings results with clients including Lumenis, Endochoice and Prosensa. Show less

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  Publicity4docs.com

  Apr 2014 - now

  Principal

  Ongoing -- small PR campaignsPublic and Media Relations and Marketing for Physicians Who Are Sole Practitioners

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  NYC Department of Correction

  Mar 2015 - Jun 2016

  Press Officer

  * Handled media inquiries for the Department of Correction (DOC) and the news surrounding Rikers Island.* Promoted various programs and openings through positive media exposure.* Handled events involving the Department, Commissioner, Deputy Commissioners, Mayor's Office and City Hall.* Handled recognition ceremonies through writing and photography.* Began newsletter announcing positive news involving Officers with the Department.* Worked on campaigns involving social media and video productions. Show less

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  Centers Health Care

  Aug 2016 - now

  Director of Corporate Communications

  * Public and media relations, events management, writing and editing for all corporate initiatives.* Create and oversee all public and media relations for all of 50 Centers' facilities and corporate.* Crisis management involving media messaging.* Government relations for all Centers' events.* Uncover human interest stories for local and national media exposure.* Discover, develop and write stories that achieve company-wide interest.