Claire McGrath

Experience

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  Rhinegold Publishing Ltd

  Nov 2007 - Apr 2008

  Sales Executive

  Database management & customer service

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  ABRSM

  Mar 2008 - Mar 2015

  ABRSM operates in 100 markets. I was responsible for delivering insight for the business. This was a hands-on role (both quant & qual), from brief and research design, to data analysis, report writing and presenting.● Overall responsibility for market research team and contributing to corporate planning at an executive level.● Project management of large-scale, multi-country research projects, such as customer and staff satisfaction, competitor analysis and product development.● Led ABRSM's ‘Making Music 2014’, the most comprehensive survey of the learning, progression and teaching of musical instruments conducted in the UK at the time. The study received extensive national media coverage and informed music educational policy. Show less Given a significant part of my former role was research based, this newly created role further developed my understanding of research practice and quantitative analysis, formerly establishing me as the ‘go to’ researcher in the organisation. ● Development of company Factbook with in-depth analysis on internal company data presenting worldwide market trends for products (100 markets). I had to find solutions for pulling data from multiple sources and disseminating across the organisation in an accessible and usable format, from assistant level to Governing Body.● Major projects included market sizing, presenting a strategy for market development based on data analysis and data modelling using Oracle, Access and Excel.● Designing and scripting customer questionnaires (Question Pro, Survey Monkey). Show less

  • Research Manager

    Apr 2013 - Mar 2015

  • Research Executive

    Aug 2011 - Mar 2013

  • International Marketing Executive

    Jan 2009 - Jul 2011

  • International Assistant

    Mar 2008 - Dec 2008
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  IGen Insight Ltd

  Apr 2015 - Dec 2016

  I moved to this research agency to widen my industry experience and work with different brands. I was responsible for all quantitative research including winning new business.● All-round quantitative researcher – proposal writing, research design, questionnaire development, analysis, reporting and presenting.● Hands-on questionnaire design and scripting, data monitoring, cleaning and processing (including cross-tabs and weighting) using Focus Vision platform and data analysis in Excel.● Projects included brand awareness, app development, consumer behaviour and attitudes, campaign tracking, product/concept testing. Show less

  • Associate Director

    Apr 2016 - Dec 2016

  • Insight Manager

    Apr 2015 - Mar 2016
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  Ipsos MORI

  Jan 2017 - Jan 2020

  Associate Director

  I joined this leading market research agency to learn from the world’s best in market research and innovation, and work with global clients across different sectors for variety and experience.● Directed and retained large-scale quantitative brand tracking projects, as well as ad-hoc.● Led studies from brief to reporting, including design, analysis and interpretation of results such as drivers analysis.● Was mentored in weekly SPSS sessions (from Jan 2019) – training included correlation analysis, correspondence mapping, factor analysis, regression and cluster analysis.● Made significant contribution to new business through writing proposals, research design and pitching.● Supplemented training with private study in Python and SQL (completed courses listed below) - web scraping using APIs, parsing and cleaning data, importing SQL to create databases (queries, joins, import, export), fitting statistical models, such as confidence intervals, box plots, regression, significance tests and charting. Show less

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  Vista

  Mar 2020 - now

  • Brand Insight Manager

    Jul 2021 - now

  • Senior Analyst

    Mar 2020 - Jun 2021