
Isabelle Hyatt
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About me
Executive Customer Marketing Manager
Education

University of Washington - Michael G. Foster School of Business
2016 - 2018Bachelors Degree in Finance Business Administration and Management, GeneralActivities and Societies: UW Undergraduate Women in Business member
Experience

KeyBank
Jun 2013 - Aug 2014Teller
Trident Seafoods
Dec 2014 - Jan 2017Sales Associate: Fresh Sales and Export, Canned Sales & Global Species Support• Worked with sales team in a very fast paced, active market to sell fresh seafood to retail customers.• Communicated with processing plants, customers and various carriers to secure air and ground shipping to Canadian and U.S. shipping destinations. Resolved sales problems as they arose in a timely fashion.• Created sales orders, gathered PO numbers and logged various documents on JDE software system.

Mutual of Omaha
Sept 2017 - Oct 2018• Consulted with clients to determine needs and goals. Provide clients with guidance and consistent service in developing, implementing, and maintaining a comprehensive insurance and investment strategy.• Bronze Starter Award (August 2018): first in series of Advisor’s Awards for 30 applications in first 90 days. • Audited recruiting processes to qualify applicants and partnered with department heads to increase recruits.• Developed system to track marketing campaign success for both future and current clients.
Financial Advisor
Feb 2018 - Oct 2018Business Operations Specialist
Sept 2017 - Feb 2018

F5
Oct 2018 - now• Introduce strategic project plans designed to drive efficiencies and cascade priorities throughout the organization. • Manage executive communications and presentations for Chief Customer Engagement and Marketing Officer.• Manage headcount and modeling of bonus structure to drive deeper strategic alignment, improved sentiment and to boost high-performance culture. • Drove return-to-office planning for marketing organization. Included establishment of norms with an internal focus group, building out resources, and cascading the adoption plan to team.• Execute morale events, created 4 employee-led interest groups with regular employee-sponsored events.• Created resource hub and developed tools and assets to cascade information through org; leadership team suggestion box, rhythm of business, onboarding guide, organization priority wikis, slide templates.• Increased org-wide productivity 65% with meeting-free “Focus Days” that also provided 57% burnout reduction. Show less • Built out the team’s Allocadia tracking system to capture full discretionary spend within +/- 5% of Finance’s budgets globally. Worked with individual budget owners to ensure tool provided dynamic tracking and allowed for easy UX across all budgets for reportability on KPIs and budget planning. Constructed functional dashboards to provide thorough owner specific analysis at theater, campaign, tactic, and quarterly views.• Drove global alignment on spend to produce Marketing ROI measurements for reportability at QBRs.• Developed marketing benchmarking with Sirius Decisions and IDC classifications to help drive visibility into strategic investment priorities and simplify annual planning process.• Generated monthly budget reports, aligning to annual plans and Wallstreet targets through two major reorgs. Show less
Executive Customer Marketing Manager
Aug 2024 - nowBusiness Operations Manager
Oct 2020 - Jan 2025Financial Analyst II
Oct 2018 - Oct 2020
Licenses & Certifications

Series 65
Volunteer Experience
Volunteer
Issued by Rose of Lima Women's Shelter on Jan 2008
Associated with Isabelle Hyatt
Languages
- enEnglish
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