Haylie R. Pearson

Experience

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  Handle with Care Project

  Jul 2010 - Jan 2016

  Volunteer Manager

  ✱ Recruit new volunteers, organize meetings, sells, manages, and organizes merchandise, then create artwork to be displayed and advertised for music festivals

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  Viki Hall Staffing

  Jan 2016 - Jan 2019

  Event Specialist

  ✱ Serving/Bartending: Making every guest feel like a celebrity For these amazing event below ↴Crystal Charity Ball, Dallas Perot Museum New Years BallDr. Pepper Texas Rangers Awards Dinner at Gilley’s Neiman Marcus Mother’s Day Buffet

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  American Marketing Association

  Oct 2017 - May 2019

  ✱ Restructured Advertising and Data Management Systems ✱ Automated Applications and Scheduling to optimize project and event management ✱ Generated S.M.S. (Social Media Squad) and Web team ✱ Developed training Manual for new officers and Web Team✱ Updated branding to ensure brand cohesiveness and adherence to brand regulations and brand standards✱ Publicized nominees and electors through aesthetic publication✱ Initiated organization partnerships Show less

  • Honorary President

    Oct 2018 - May 2019

  • Advertising Executive

    Oct 2017 - May 2019
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  Channel-n Solutions, LLC

  Jul 2018 - Jan 2020

  Application Developer

  ✱ Developed new user interface similar to Kitewheel. ✱ Performed market analysis for customers to generate high traffic ads and campaigns. ✱ Executed sales presentations to potential clients.

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  Fidelity Investments

  Jun 2019 - Aug 2019

  Client Service Intern
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  TriumphPay

  Jan 2020 - Nov 2023

  • Senior Marketing Specialist

    Mar 2022 - Nov 2023

  • Marketing Specialist

    Mar 2021 - Mar 2022

  • Marketing Coordinator

    Jan 2020 - Mar 2021
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  Upwork

  Nov 2023 - Mar 2024

  Freelance Designer
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  Reece USA

  Mar 2024 - Apr 2025

  Marketing Specialist
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  First United Bank

  Apr 2025 - now

  CRM Marketing Specialist

  Manage Salesforce Marketing Cloud operations, building dynamic, multi-channel customer journeys with Email Studio, Journey Builder, SMS, Push, and Cloud Pages.Develop personalized customer communications for onboarding, abandonment recovery, milestone celebrations, and promotional campaigns.Collaborate with internal teams to align communication strategies with customer needs and brand messaging.Analyze campaign performance and optimize journeys to improve engagement, click-through rates, and conversions.Support additional customer-facing platforms, including online banking banners and digital content updates.Edit and troubleshoot basic HTML within email campaigns to ensure consistency and functionality.Stay current on industry trends to continuously refine and modernize communication strategies. Show less