Abbey L. O'Neal

Experience

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  Make Shop & Studio

  May 2005 - Oct 2005

  PR & Marketing Manager

  Coordinated communication and grassroots marketing efforts, and developed partnerships with members of the local business community to build awareness of boutique and contribute to growing its customer base. Created written material for website, media kits and marketing collateral to promote the boutique and its contributing designers. Secured earned coverage in local media to increase awareness of the boutique and its contributing designers.

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  Schenkein

  Aug 2006 - Jul 2008

  Public Relations Account Executive

  Secured earned coverage for clients in local, regional and national print, broadcast and trade media to promote awareness and manage reputation for clients. Planned and coordinated media conferences, speaking opportunities, community and partner events and exhibitions at key industry trade shows. Counseled clients on strategic approach to issues management and internal and external crisis situations. Created written materials for clients, including bylined articles, media kit components, news releases, internal communication plans, messaging documents, case studies and web content. Show less

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  Porter Novelli

  Aug 2008 - Aug 2009

  Senior Account Executive

  Developed messaging, interactive event strategies and integrated marketing programs to differentiate and increase awareness of deep- and high-tech client brands.Managed media relations activities to generate earned coverage for clients in national and trade media outlets.Coordinated and conducted analyst outreach initiatives to build clients’ industry credibility and reputation and to promote thought leadership in targeted markets.

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  Denver Film

  Sept 2009 - Nov 2010

  PR & Media Manager

  Managed media outreach activities to promote Festival filmmakers and projects, and handled talent during special events and when engaged with members of the media.

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  Brand Iron

  Feb 2010 - Dec 2011

  Senior Brand Strategist & Account Director

  Consulted clients in recognizing the unique value of services/products offered to customers and defining market position. Reassessed clients’ brand image from a holistic perspective, and assessing the critical relationship between sales, operations and marketing, implemented integrated marketing programs to generate increased market share and revenue growth for clients.Prepared client companies for capital raising efforts through development of materials such as business plans, investor communications, and collateral pieces to articulate the benefits of investing in the company. Show less

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  The Yoga Mat

  Apr 2011 - Apr 2015

  Yoga Instructor

  Instructed Vinyasa flow, emphasizing the connection between breath and movement to help students find balance, strength and stability of the body and mind, and ultimately, a deeper relationship with the true self. As a certified master Reiki practitioner, I work to balance and reinvigorate life force energy for individuals with a need to reduce stress and engage the self-healing process.

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  W.J. Bradley Mortgage Capital, LLC

  Jan 2012 - May 2016

  Vice President of Brand & Engagement

  Led efforts to build and foster relationships with residential mortgage customers, leveraging a multi-million dollar annual marketing budget. Managed the integrity and evolution of brand identity, experience and promise.As a member of the senior management team, directed integrated strategies across various business units, contributing to annual revenue increases through acquisition volume and organic transaction growth.Directed the Product Development function, leading new mortgage product release strategies and managing merchandising and marketing campaigns to drive monthly retail production volume and overall market share increase.Led public relations strategy and execution, internal and crisis communications efforts, and firm-wide customer experience initiative.Directed UX planning, guiding in-house and third-party creative, web development and digital media production teams. Show less

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  Factor Brand, LLC

  May 2016 - now

  Founder | Experience & Engagement Strategist

  Experienced strategy and innovation partner energizing organizations by helping to build trust and integrate whole-people practices. We form and foster well-performing, high-minded, trusted teams that deliver results. Connecting purpose to practice, we infuse talent optimization to align people strategy to business strategy and cultivate collaborative cultures. In all our work, we use intuition and intention to identify opportunities leaders may not yet see that help teams become more connected and empowered to thrive.Additionally, as a master energy worker and certified instructor in Vinyasa and Hatha yoga, I have integrated energy work, movement and mindfulness into my support of client teams since 2010. Show less

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  Downstream Partners, LLC

  Jul 2016 - Jan 2021

  Strategist & Experience Advisor

  Worked to transform businesses by helping leaders align their teams to a shared strategic vision and enhance cultures to optimize productivity and maximize profitability.

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  Global Business Guides

  Aug 2016 - Jan 2018

  Co-Founder & Partner

  Formed to serve as a collective of professionals, focused on building overall enterprise value for clients driven to stay ahead of their competition in the rapidly transforming digital economy.

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  LoveJustice

  Jan 2023 - now

  Director of Operations
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  I4 Ops

  Oct 2023 - now

  Head of Marketing