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Niharika .

Niharika .

Sr. Exec- Marketing

Followers of Niharika .1129 followers
location of Niharika .Deli, Deli, Índia

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  • Timeline

  • Skills

    External relations
    International relations
    Startups
    Digital business
    Educational technology
    Multi-channel marketing
    International business
    Business expansion
    Market planning
    Google analytics
    Wordpress
    Team leadership
    Pay per click (ppc)
    E-commerce
    Search engine optimization (seo)
    Marketing event planning
    Web analytics
    Consumer education
    Go-to-market strategy
    Aesthetics
    Account Management
    Artificial Intelligence (AI)
    Brand Management
    Business Alliances
    Business Analysis
    Business Development
    Business Intelligence
    Business Strategy
    Cloud Computing
    Communication
    Competitive Analysis
    Content Management
    Corporate Communications
    CRM
    Customer Relationship Management (CRM)
    Digital Marketing
    Integrated Marketing
    IT Strategy
    Leadership
    Management
    Marketing
    Marketing Communications
    Marketing Strategy
    Media Relations
    Pre-sales
    Product Launch
    Product Management
    Product Marketing
    Professional Services
    Program Management
    Project Management
    Project Planning
    Public Policy
    Public Relations
    Public Speaking
    Relationship Building
    Retail Marketing
    RFQ Development
    Sales
    SAP
    Six Sigma
    Social Media Marketing
    Strategic Partnerships
    Strategic Planning
    Strategy
    Team Management
    Telecommunications
    Training
    Vendor Management
    Web Content Writing

  • About me

    Have 18 years+ of experience in Communications, Marketing, Brand Management, PR, Strategy/ Business Planning, Client/Govt. Relations, Stakeholder Management & Strategic Account Management. Have designed and executed winning strategies for multiple brands in large corporations as well as start-ups, covering both internal and external communications, marketing campaigns for new launches, brand awareness initiatives for high-profile events and programs which have enabled business growth and enhanced market perception. Worked extensively on cross-country business opportunities and multinational joint ventures, specializing in cross-cultural business interaction. Colleagues and business partners know me as a professional who maintains strong networks, manages media relations with ease, and develops alliances for maximum advantage.

  • Education

    • Day, Berry & Howard LLP

      -
      MBA

      Marketing, International Business

    • Jamia Millia Islamia

      -
      B.Tech

      Computers

    • Kulachi

      -
      High School

  • Experience

    • Wipro

      Sept 2006 - Apr 2008
      Sr. Exec- Marketing

    • Fujitsu

      Apr 2008 - Sept 2009
      JoC Account Manager

      - Account based Marketing (Product Launch/ Development/ Customization)/ Account Management for Japanese clients across India & APAC region.

    • Siemens

      Sept 2009 - Mar 2011
      Associate Manager- Strategy Planning & Marketing

      - End-to-end Strategy Planning and Integrated Marketing for 6 market verticals in Service Industries (SVI) division (B2B, Govt.) including Training Services Group (TSG) i.e. SAP Training and Certification Group (B2C)- Part of the core M&A planning/budgeting/ sales force restructuring team for organization transformation/ sales- delivery shift from SISL to SISPL.

    • NEC Corporation

      Apr 2011 - Mar 2013
      JoC Account Manager

      - End-to-end Japanese Account based Marketing, Account Management, Client Relations.

    • Government of India

      Mar 2013 - Dec 2014
      Consultant - Communications, Dept. of Electronics and IT (now MeitY), MCIT

      - Policy Promotions: National Policy on Electronics (NPE)- Market/ Industry/ Business Research and Analysis- Write / launch/ eveluate EoI, RFI/RFPs- Communication : Internal and External- Digital/ Online Marketing : Webpage/Content management, Email marketing etc. - Event and Campaign Management - with various industry segments, countries and embassies etc. - User Requirement Speciation finalization, launch and management of Internal CRM - Member of Japan Help Desk at DeitY - Vendor Management Show less

    • LiquidHub

      Jan 2015 - Jan 2018
      Manager - Marketing and Communications

      - Global Communications Lead for Microsoft Profiling Services- Marketing Lead for technology solutions like Murex, AbInitio, Microsoft BI etc.

    • Innefu Labs Pvt. Ltd.

      Jan 2018 - Nov 2018
      Head/ Sr. Manager - Marketing, Communications, PR

      - Building marketing function from scratch for the organisation

    • DJT Corporation & Investments Pvt. Ltd.

      Nov 2018 - Apr 2020
      Head - Marketing, Branding, Communications, PR

      -End-to-End Branding, Marketing (Offline/ Digital), Communications and PR for Corporate division and diverse businesses i.e. - Retail (Hypermarket; Kirana/ Distribution App; FMCG/CPG - foods, beverages, toiletries etc. Private Labels; Apparel) - Launch of brand Deerika and DJT Retailers - NBFC/ Financial Services/ FinTech (Business Loans) - Launch of brand DJT Financial Services - Insurance Brokers (B2B- Corporate Insurance; B2C- Retail Insurance) - Launch of brand bimakaro.in Show less

    • MINISTRY OF EDUCATION, GOVERNMENT OF INDIA

      Sept 2020 - Aug 2021
      Consultant- Program/ Project Management, Communications

    • 4700BC

      Sept 2021 - Mar 2022
      Head – Digital Marketing & E-Commerce

  • Licenses & Certifications

    • Design Principles: an Introduction

      University of California San Diego
      May 2025
      View certificate certificate

    • AI For Everyone

      DeepLearning.AI
      May 2024
      View certificate certificate

    • AI Visualization Proficient Program Completion - AIGPE™ - ZSSC2121143011

      Advanced Innovation Group Pro Excellence (AIGPE™)
      May 2024

    • EY Artificial Intelligence - Applied AI - Bronze Learning (2024)

      EY
      May 2024
      View certificate certificate

    • AI, Business & the Future of Work

      May 2024
      View certificate certificate

    • Flipkart Ads - Search Advertising Certified

      Flipkart Ads
      Dec 2021
      View certificate certificate

    • Jodi Glickman on Pitching Yourself

      LinkedIn
      May 2020
      View certificate certificate

    • Jeff Weiner on Managing Compassionately

      LinkedIn
      May 2020
      View certificate certificate

    • Internal Audit Certification