Driss Ezaidani

Experience

• 

  Majid Al Futtaim

  Mar 2013 - now

  ==> Content management (e-commerce website and App):- Content management (content pages creation & update).- Managing the CMS dashboard to upload all media types (banners, icons, flayers, etc...).- Develop landing pages (PLPs & CLPs) for specific campaigns and promotions or brands.- Track and analyze traffic, engagement metrics, and conversion rates for all content initiatives.- Identify areas for improvement and implement A/B testing to optimize content effectiveness.- Stay up-to-date on SEO best practices and implement changes to improve organic search ranking.- Work closely with marketing, product development, and design teams to ensure content aligns with overall marketing goals and brand standards.==> Onsite Search: - Ensure the search function is fast, accurate, and user-friendly.- Manage synonyms and misspellings to ensure accurate results even for imperfect queries.- Analyze user search queries, understand search intent, and identify areas for improvement.- Analyze and address low-performing search terms and no-result scenarios.- Track key metrics such as search volume, conversion rates, click-through rates, and no-result rate.- Provide recommendations and insights to improve product information and mapping.==> Monetization: - Communicate effectively with internal and external stakeholders about monetization plans and results.- Work closely with Merchandise team & Suppliers (Brands), to ensure monetization strategies are aligned with broader business objectives.- Follow up regarding creatives and media (Artworks, banners, etc...)- Execute scheduled promotional activities and campaigns.- Generate regular reports and insights for stakeholders, highlighting successes and areas for improvement. Show less - Process and carry out all transactions related to visas, liaising with various Government Departments.- Process all types of visas including work visas, residence visas for employees as well as their dependents.- Assist the government relations officer for immigration related tasks.- Liaise and work closely with the human resources assistants (9 Branches) to ensure that forms and formats for all transactions are correct and complete before submission.- Mange medical checkup for the new joiners as well as for existing employees (food handling certificate issue/renewal).- Be up to date in regards to any changes or amendments to the laws, rules, regulations, forms and formats changes and other procedures, and keep HR team advised of such changes.- Carry out other relevant tasks and duties as assigned. - Responding to internal and external HR related inquiries or requests and provide assistance.- Maintaining records of employee related data in both paper and the database and ensure all employment requirements met.- Liaise with other departments or functions (payroll, recruitment, finance …) - Maintain employment policies within the organization.- Perform orientation on-boarding and update records with new hires. Show less ==> Responsible for Database hyper/super (IBM AS400).- Data entry, new listing & updates (products description, Prices etc…).- Generating daily and weekly reports, and prices survey.- Coordinates and performs direct orders from the Merchandising team.- Translate product details to Arabic.==> Promotions hyper/supper: - Generating promotions as well as weekend and special offers.- Promotion results and comparison between same periods.- Helping marketing team to confirm and validate advertised products in the leaflet.==> Cash back managing (Supermarket Application):- Daily handling of cash back at point of sales (3 stores).- Generating of special coupons (raffle, scratch…).==> Office Related duties: - Coordination between different teams and departments (merchandising, marketing, store managers etc...) Show less

  • Onsite Manager

    Feb 2018 - now

  • HR COORDINATOR / VISA OFFICER

    Jun 2015 - Jan 2018

  • Sourcing Clerk & Data Entry

    Mar 2013 - May 2015