Cyril Brault

Experience

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  Total

  Jan 1994 - Jan 1997

  Area Sales Manager

  Management of a profit center : network of 35 gas stations over 4 French departmentsMonitored and coordinated the Group marketing strategy .Implementation and control on ISO 9002 quality proceduresOutcome : constant levels in terms of volume and gross margin in a highly competitive environment (supermarkets). Management of staff working in gas stations.

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  Siemens PLM Software

  Jul 1998 - Jan 2004

  Marketing Engineer

  > Designed and developed marketing tools (leaflets, flyers, CD, powerpoint, flash demos)> Communication : developed and updated web site, intranet with Lotus for subsidiaries (USA, Germany, Japan), articles and ads in specialized magazines> Business development with foreign distributors : China, Brazil, Hungary, South Korea...> Market surveys related to technologies for the automotive industry (air conditioning, transmission...) and competition analysis (weekly press review)> Designed marketing material for trade-shows> Customer portfolio development in Europe (Germany, UK, Italy)> Pricing policy definition for international marketsOutcome : marketing and communication tools aimed at sales development (average turnover increase : 30% per year since 1998). Show less

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  E-novinfo

  Jul 2004 - Dec 2007

  Co-Founder & General Manager

  Conducted the full company creation process including business plan, administrative duties, financial reports...).In charge of sales and marketing strategy with support tools (web site, leaflet, mailings...Accounting and financial activities

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  RECOVEO

  Jan 2008 - Jun 2011

  Marketing and Sales Manager

  > Creation and development of the affiliation program for VARs with secured extranet and reseller referral option> Launched and implemented a CRM solution (Sage SalesLogix)> Conceived marketing tools (sales support, billboards, booth equipment...)Communication : responsible for trade-show logistics, press communiques, newsletters, e-mailings, mailings...> Team manager : sales staff (3)> Market monitoring, service offering positioning strategies, competition survey> Project leader for new company's identity (formerly InVirtuel and Recovea, merged as Recoveo, Sept. 2010) : updated sales support material, new visual identity, revised internal documents and organization...> Developed a scoring procedure for customers for customized follow-up strategies> Web site : in charge of contents, SEO, ergonomics, design...> Sales development on foreign markets for an innovative data recovery solution (www.hddsync.com)> Group representative for quality management (ISO 9001:2008)> Conducted sales activities : integration of new resellers (more than 150), follow-up of customer requests for data recovery Show less

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  Showpack

  Mar 2012 - Aug 2014

  Channel Sales & Marketing Manager

  Showpack is an artistic and global events agency operating in France, Belgium and Switzerland.The agency provides exclusive offers in the event industry with ready-to-order packs available on thematized web sites, each of them being specialized in a specific area : Christmas shows, street art production and shows for kids (living events), mall concepts, world shows, teambuilding activities, incentives...Showpack has integrated more than 12 000 artists in its portfolio, which provides reactivity and a capacity to deploy the same set of events anytime, anywhere, for customers and partners.The Channel dept aims at recruiting partners for mutual business development. ACTIVITIES> Responsible for detecting business opportunities and negotiating with partners such as event agencies, hotel networks, restaurants, theme parks, zoos…> Active partners as of June 2014 : Best Western Séminaires Solutions, Châteaux et Hôtels Collection, Hôtel Restovisio, AMEX GCP, Egencia, NRJ Régie Networks, Lagardère Métropoles, GL Events> Manage and implement foreign development strategies for our line of showpacks directed at casinos, malls, hotels, event agencies…in emerging markets (UAE, SE Asia, Brazil, Turkey…), the USA and European Union. We offer high-quality events with the French touch (great artistic features, originality, classy style…). Show less

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  ITG Groupe

  Jan 2015 - Dec 2016

  B2B Marketing Consultant

  Expertise :- Detecting, recruiting and managing business partners, in France or abroad, on the basis of complementary solutions (Channel) : cost-effective access to profitable markets with a potential for accelerated business development- Digital marketing strategy : content, SEO, social media, KPI...- Leading strategic processes and marketing projects- Conducting qualitative studies and company assessment, with pragmatic solutions referring to critical issues such as offer analysis, communication practices, sales development, internal organization…- Strategically thinking of how to deliver comprehensive projects to meet the corporate business objectives as a group leader, responsible for forecasting, budget/ expense planning and management, program tracking, measurement etc.- Creating and implementing marketing/com operations : pitch writing, web content, inbound marketing tools, keynote, leaflet, CRM…as a team member with the marketing staff, managing external suppliers when needed. Show less

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  AMOS - The International Sport Business School

  Aug 2016 - Jun 2018

  Lecturer - Digital Business

  • Teach Digital Business for undergraduate students (Bachelors 1 and 2) in the AMOS School of Business developing and managing the class syllabus and ensuring that the syllabus meets university standards. • Plan and deliver lectures, in-class discussions, and assignments

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  BarterLink

  Nov 2016 - Jul 2023

  Network Development Manager & Partner

  I work with you to bring your company new sales and increased market share, to move available inventory and to minimize cash outlay for everyday business expenses. Clients of an exchange use Links, instead of cash, to handle their transactions. BarterLink provides you with a local and an alternate distribution network. You can charge retail value for goods and services in Links, instead of selling them for reduced rates in cash or having them go unsold. BarterLink acts as a third-party record keeper, providing clients with real-time statements that reflect all trade purchases and sales, and show the current Link balance.What are the benefits of trading? BarterLink Generates New Customersallowing you to expand your market and maintain your cash paying customers.  BarterLink Conserves Cash and Increases ProfitsBarter creates new customers because buyers are motivated to pay with their products or services and save cash.  BarterLink Moves Excess Inventory:Retailers: BarterLink will bring you buyers to move excess inventory, eliminating the advertising costs and heavy discounting otherwise needed to accomplish this.Manufacturers/Wholesalers:We can coordinate the selling of your surplus inventory, while helping you obtain the best possible prices for your products. Increase Productivity by Filling Downtime and Unused Capacity:Service Business: Increase billable hours! If you are not at 100% capacity twelve months a year and can handle new customers, we can help you fill your idle time with new business opportunities. Hotels:Suppose you have 10 vacant rooms at 100 € a night and you need a new brochure for 1000 €. BarterLink provides a way for you to buy your brochure, fill your rooms (at your cost on the rooms) and maintain your cash.Networking Expands Your Customer Base:Barter customers will bring you all of the cash referrals that your present clients bring. https://barterlink.fr Show less

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  Akigora.com

  Nov 2023 - May 2024

  Marketing Communication & Business Development Expert
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  Free d'Home Bordeaux Métropole

  May 2024 - now

  Owner and Founder

  As a homeowner / real estate investor, our services are designed for you if : - You wish to rent your home for short-term periods for the first time and you are not familiar with booking platforms - Your home is already for rent on a few booking platforms (e.g. AirBnB) but you would like to show up on other platforms, which you are not familar with - Your home is already available for rent but you don't want (or lack the time) to deal with the hassle of daily bookings and the logistics that come with it - Your home is already available for rent and you expect to significantly increase your rental revenues. Show less