
Lala Sadikhova
Front Desk Receptionist (Internship)

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About me
Marketing and Public Relations Manager at Knauf Marketing Baku LLC
Education

Netherlands Institute of Marketing
2015 - 2022Marketing
K-University
2016 - 2017Marketing and Sales / InnovationsKNAUF company in cooperation with MIB Trieste School of Management and Sant’Anna School of Advanced Studies

Azerbaijan Tourism and Management University
2009 - 2013Bachelor's degree Management GPA 1.7 (German system)Activities and Societies: AEGEE-Baki BACHELOR THESIS II submitted at Azerbaijan Tourism Institute "Marketing Strategy of Social-Oriented Non-Profit Organizations"

IMC University of Applied Sciences Krems
2010 - 2013Bachelor's degree Tourism & Leisure Management Passed with Distinction, GPA 1.0 (German system)Projects that were made during study at IMC Krems:• Tourism Development Project in Mardakhan, Shuvalan destinations; • Analysis of Shemakha as tourism destination area; • Tourism Product Development “3D Art Festival in Batumi”; • Analysis the work of Dolphin Swims in Egypt; • Community views on Ecotourism based on “Trueque Amazònico: Ecotourism Exchanges in the Tropical Andes”,2003;• Analysis of tourism development and sustainability in Central America and Caribbean… Show more Projects that were made during study at IMC Krems:• Tourism Development Project in Mardakhan, Shuvalan destinations; • Analysis of Shemakha as tourism destination area; • Tourism Product Development “3D Art Festival in Batumi”; • Analysis the work of Dolphin Swims in Egypt; • Community views on Ecotourism based on “Trueque Amazònico: Ecotourism Exchanges in the Tropical Andes”,2003;• Analysis of tourism development and sustainability in Central America and Caribbean region;• Analysis of organizing “Lamu Cultural Festival”; “Royal Palaces of Abomey” and “Azerbaijan National Art & Culture Museum” and others.BACHELOR THESIS I submitted at the IMC University of Applied Sciences Krems and Azerbaijan Tourism Institute “Corporate Social Responsibility of Azerbaijan’s Hotel Industry” Show less
Experience

5* The Crown Hotel Baku
Jul 2010 - Aug 2010Front Desk Receptionist (Internship)• To receive and deliver shifts• To update the shift diary during and at the end of shift detailing all important activities carried out• To make shift reports: Arrivals, Departures, Guest in House, Housekeeping and Open Balances reports• To deal with all enquiries by telephone, email (Outlook)• To provide information about The Crown Hotel Baku to callers/hotel’s guests/visitors• To make reservations, including invoicing, cancellations and no-shows• To control cashbox, cash• To answer telephone, screen and direct calls• To control transportation program for timely-organized transfer• To prepare registrations cards/ electronic keys/ wake-up calls Show less

5* The Landmark Hotel Baku
Mar 2012 - Sept 2012Front Desk Receptionist/Assistant of Sales & Marketing Manager• To provide reception services for the tenants at Landmark Business Centre• To receive and sort all incoming mail for tenants, administered the collection, dispatched the tenant’s post including registered and recorded mail• To make reservations (check-in/check-out), cancellations and no-shows, in line with hotel policy• To provide reports, as required, for F/O management, S&M and Housekeeping management• To make survey among hotel guests/analyzed feedbacks of guests• To create new promotional materials, designed new type of brochures and leaflets • To create welcome-drinks vouchers/ guest’s comments card for Health’s Club• To cooperate with F&B manager in updating and making changes in menus• To update database of clients/ sent presentations, congratulations’ cards for Holidays• To make marketing research/weekly reports for S&M management Show less

"Knauf Marketing Baku" LLC
Oct 2013 - now• To perform ongoing market research and demographic profiling in order to identify the real need of target audience and predict trends • To prepare yearly Marketing Budget and Marketing Plan that demonstrates key marketing and communication strategy of company• To provide strong marketing support to all colleagues and closely participate in the business planning of company’s operation• To devise the strategies used to drive web traffic to company website and implement those strategies across web, email and social media channels • To cooperate with CIS and Germany marketing team in designing digital promotional materials in the same corporate style in order to ensure that brand has one message all over the world • To control the use of brand appropriately to the rules of company’s brand book• To ensure preparing of design for catalogs, brochures that enhanced the understanding of complex product features for customers • To create, deliver/post press releases to promote the events of company in Azerbaijan and to publish articles about work in Azerbaijan in CIS and Germany internal journals. • To participate in annual Regional Marketing Meetings in CIS and Western Europe Show less • To provide strong administrative support to the General Director, as well as other departments’ directors as needed • To manage meeting and travel arrangements with a strong attention to detail and in a cost effective manner anticipating transportation, lodging, meeting and communication needs, assist in visa processing• To be responsible for overall office duties, such as ordering supplies, control office maintenance work and so on• To process and control sending/receiving letters, faxes, emails, registering/distributing all incoming correspondence, ensure all documents are properly handled - provision of confidentiality• To be responsible for translation and interpretation (from/into Azeri, German, Russian and English languages)• To participate at business meetings on request and keep the minutes• To use a variety of software packages, such as Microsoft Word, Outlook, PowerPoint, Excel, Access, etc., to produce correspondence and documents and maintain business-presentations, records, spreadsheets and databases Show less
Marketing and Public Relations Manager
Jul 2017 - nowMarketing Officer, General Director Assistant
Oct 2014 - Jun 2017Executive Assistant
Oct 2013 - Oct 2014

Bakamo.Social
Oct 2021 - Feb 2022Social Media Analyst
Licenses & Certifications

Marketing Course
EU-Eastern Partnership Culture and Creativity ProgrammeFeb 2017
Trade Marketing
ICON Company RussiaNov 2016
Digital Marketing
CDBS Digital Marketing AgencyDec 2015
Азбука Строителя "Материаловедение"
ООО "КНАУФ Гипс"Nov 2015
Netherlands Institute of Marketing/ NIMA A
NIMA, Nederlands Instituut voor MarketingApr 2015
Практика поддержки дилеров в интернете
B2BWebboosterNov 2016- View certificate

Inbound Certification
HubSpotApr 2016 
Knauf Code of Conduct
KnaufApr 2016
Knauf Drywall Systems
"Knauf Marketing Baku" LLCApr 2016- View certificate

The Digital Garage
GoogleJan 2017
Languages
- azAzerbaijani
- geGerman
- ruRussian
- tuTurkish
- enEnglish
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