Caroline Yauck

Experience

• 

  Citrus & style

  Jun 2011 - now

  Blogger at citrus & style

  Over 1,000,000 page views, 1,000 published posts and 8,000 followers on Instagram.Style products to photograph, edit and share with followers via blog and social platforms (@citrusandstyle). Partner with over 15 brands including Bed Bath and Beyond and H&M to create sponsored content to promote to readers.Earn monthly commission by monetizing affiliate product links using RewardStyle.

• 

  The Paperie & Co

  May 2013 - Jul 2016

  Sales Associate at the Paperie & Co

  Designed and executed visually appealing store fronts throughout the summer. Assisted in the buying of luxury brands based off of my knowledge of current trends and consumer behavior.Revamped social media platforms such as Instagram, resulting in a more cohesive brand image.

• 

  Retail Studies Organization

  Jan 2016 - May 2020

  VP of Marketing

  Lead marketing team to create and maintain cohesive brand image through flyers, social media, email and website.Develop innovative marketing strategies to promote events with speakers from companies like Gucci and LVMH.Oversee the design of promotional material such as t-shirts and stickers to spread brand awareness on campus.Manage team putting together annual Retail & Design forum to grow attendance and ensure deadlines are met.Selected for the NYC Field Seminar to network at companies like L’Oreal, Kohl’s Design Studio, and WGSN.A member of the National Retail Federation Student Association. Show less

• 

  The Navy Knot

  May 2016 - Dec 2016

  Social Media Manager and Sales Associate at The Navy Knot

  Managed and edited photos for Instagram account, and grew outreach by 300%. Wrote blog posts to promote specific products for a targeted demographic or holiday. Worked on store front which improved my communication and sales skills.

• 

  Weyco Group, Inc.

  May 2017 - Jul 2017

  Marketing and Social Media Content Intern

  Created social content in Florsheim Shoes’ and Stacy Adams’ unique voices and monitored platforms daily to grow their followings.Analyzed website road blocks and developed solution recommendations.Researched influencers and proposed outreach strategies to better promote the brands.Developed and executed warehouse sale marketing plan to create a stronger consumer response.

• 

  Delta Gamma Fraternity

  Dec 2017 - Dec 2018

  Director of Apparel

  Collaborate with other directors to design, sell and distribute apparel for events such as fundraisers and socials in a fast paced environment.

• 

  Kohl's

  Apr 2018 - Apr 2018

  Kohl's Sophomore Expo
• 

  Ross Stores, Inc.

  May 2018 - May 2018

  Ross Stores Externship

  Participated in negotiations with Buyers at market to buy out new product for better prices.Analyzed the success of merchandise while comp shopping at a local Ross store. Learned retail math, negotiation and buying skills from esteemed professionals at the company.

• 

  Steinhafels Furniture

  May 2018 - Aug 2018

  Merchandising and Advertising Intern

  Created product copy for new merchandise and embellished current product copy on website. Assisted with set design for commercial shoots in the photo studio to create more visually appealing content. Attended vendor meetings with upholstery and accessory buyers to understand what goes into negotiation as well as inventory planning and analysis. Shadowed new store planners to learn how to keep store design cohesive with brand image.

• 

  AMERICAN EAGLE OUTFITTERS INC.

  Jul 2018 - Jul 2018

  Sophomore Externship

  Collaborated with fellow externs to analyze the gap in current product assortment and propose a new jacket program that would appeal to the target demographic for the Back to School season. Evaluated similar Aerie products and presented possible rankings and store allocations to drive more sales.

• 

  AMERICAN EAGLE OUTFITTERS INC.

  Jun 2019 - Aug 2019

  Merchandising Intern

  Owned Assistant Merchant tasks such as sending out daily financial recaps to my team, managing top of production samples, reporting on competitor assortments, and presenting new denim trends for the AE girl.Participated in Executive Roundtables with company leaders such as AE Global Brand President, Chief Technology Officer, and SVP Global Digital Commerce.Chosen to travel with my team to the New York Buying Office to assist with Spring 2020 line coordination.Completed 6 milestone projects such as competitive analyses, trend forecasting, business hindsights, and future assortment roadmaps, then presented my recommendations to higher-ups.Analyzed Back to School denim sales in Canada business, identifying opportunities to grow sales by 30%. Show less

• 

  Kohl's

  Aug 2020 - now

  Mens and Boys ActiveBoys and Girls ActiveBoys Active and SportswearFashion Bedding Womens SleepwearMens and Boys Active

  • Associate Production Manager

    Jun 2022 - now

  • Product Development Coordinator

    Aug 2020 - Jun 2022