
Moutasem Shebli
Exhibition Eevent Manager

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About me
Dynamic and results-driven C-level commercial management and sales executive, and Team Player Revenue Generation | Strategic Partnerships | Business Development | Sales Strategy | P&L Management
Education
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Institute of Management Accountants (IMA)
2013 - 2014CMA Managment accountant
Damascus University
1998 - 1999Post Gradute Diploma, Financial Managment Finance and Financial Management Services
Damascus University
1993 - 1997Bachelor of Business Administration - BBA
Experience

Dhahran Expo | معارض الظهران
Mar 2005 - Mar 2008Exhibition Eevent Manager
Raqtan
Mar 2008 - nowLead the finance department, supply chains, human resources, and after-sales services, creating and implementing policies and procedures to ensure compliance and efficiency. Oversee the digital transformation of business processes across departments while directing supply chains to meet cost and delivery targets, supervising budget issuance, and monitoring warehouse operations for optimal inventory management. Manage recruitment processes, ensuring the fulfillment of human resource requirements and approving the company's financial statements. Oversaw department heads and personnel.Achieved a significant reduction in average resolution time for after-sales service, improving customer satisfaction and retention rates.Cut shipping costs, optimized group pricing strategies, and contributed to increased gross revenues.Improved inventory turnover through optimized ordering processes, item classification, and effective marketing of stagnant products.Successfully implemented the ISO 9001/2015 certification program for the group, ensuring high standards of quality management and operational efficiency. Show less Restructured and built a high-performing sales success team across regions, ensuring optimal talent placement and providing performance feedback. Established key partnerships with major food chains, achieved consistent sales growth, expanded the central region as the group's sales head office, and developed a new company identity, including showrooms, a website, and a sales app, while also launching the first group office in Dubai. Led regional managers and business development managers, with a total team in the sales department.Established a new regional office in Dubai and secured a key partnership with a major group in the UAE and Saudi Arabia, to supply and install all kitchen expansions for consecutive years.Boosted sales, managing significant revenue growth by building and training a high-performing sales team and implementing a consistent, effective sales process.Increased sales per sales team member, enhancing team efficiency and driving revenue growth without increasing personnel costs. Show less Grew the western regional office team significantly, covering sales, service, and operations. Established the first regional presence with a sales office, service center, and warehouse.Secured the company’s first major 5-star hotel contract, signing a deal with multiple Sheraton hotels in Jeddah and Madina, solidifying the company's reputation in the hospitality sector.Closed the company’s largest catering project at the time, significantly boosting business growth and market credibility.Expanded the western regional office’s sales, establishing a strong market presence and driving significant growth.Opened a new office in Madina, contributing to an increase in regional sales and service revenue while enhancing support for projects in the northern region. Show less
Deputy Group General Manager,
Sept 2020 - nowSales General Manager
Aug 2014 - Sept 2020Regional Manager
Mar 2008 - Aug 2014
Licenses & Certifications

CMA
IMA | Institute of Management Accountants- View certificate

Sales Strategy: Using AI and Automation to Sell More
LinkedInMar 2025
Languages
- arArabic
- enEnglish
- frFrench
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