Roddy Perkins

Experience

• 

  Coopers and Lybrand / Jayson Newman

  Sept 1992 - Sept 1997

  Trainee Chartered Accountant through to Audit Manager
• 

  Johnson Matthey

  Sept 1997 - Mar 2000

  Senior Internal Auditor
• 

  American Express

  Mar 2000 - Mar 2003

  Business Planning and Financial Analysis Manager

  In the UK, supporting new projects for finance, including establishing in-house travel insurance underwriting and online share brokerage.In Japan, focusing on business and financial support to executives, understanding and presenting business performance, and financial planning/budgeting.

• 

  Dell

  Jul 2003 - Jan 2007

  New role/function to develop tools/processes to measure marketing performance, driving optimisation of spend. Asia-Pacific remit focused on Consumer and Small Business segments, establishing teams based in India and China. Supporting the General Managers of the Consumer and Small Business Sales segments, providing financial and business support to drive profitable, sustainable and predictable growth within a strong governance environment.

  • Director of Marketing ROI & Planning

    Jan 2006 - Jan 2007

  • Consumer, Small and Medium Business Financial Controller

    Jul 2003 - Jan 2006
• 

  Microsoft

  Jan 2007 - Apr 2008

  Marketing Financial Controller

  Financial Controller working with the marketing and product teams for Microsoft in Australia. The role focused on financial support to business leaders, financial and business modelling, ownership of the product forecast cycle, and ensuring a robust governance environment existed.

• 

  Dell

  Apr 2008 - Mar 2023

  The leadership of Small Business sales for Australia, New Zealand, Malaysia and Singapore. Set the growth strategy to double the business during tenure, focused on GTM expansion, enhanced use of CRM, and investment in specialists. Sales channels included Direct and Channel Sales through offshore inbound/outbound sales teams in India and Malaysia, onshore sales (general and specialists), online through Dell.com, and developing new routes to markets (e.g. partnering with Associations). APJ Strategy Director focused on Go-To-Market design for Direct Sales, Medium Business sales and Dell | EMC integration. Worked with country and global teams to drive business plans for Medium Business sales with accelerated investment and growth. The leadership of Consumer and Small Business sales for Australia and New Zealand. Setting growth strategy and working with cross-functional support to succeed. Sales channels included Direct Sales through offshore inbound/outbound sales teams in India and Malaysia, online through Dell.com, through managed Retail partners and Channel Distribution. Chief of Staff and Business Manager for the APJ Commercial Sales Vice President / ANZ Commercial Sales Vice President. Consolidated Marketing Operations merging Business Intelligence, Customer Analytics and Customer Data Infrastructure. Led global product forecasting and analysis for Dell's Small / Medium Business Sales Division Driving Customer, Business and Market insights to support marketing activity.

  • General Manager, Small Business Sales, Australia, New Zealand, Singapore and Malaysia

    Aug 2019 - Mar 2023

  • Director, Sales Strategy and Planning

    Apr 2016 - Aug 2019

  • General Manager - Consumer and Small Business Sales - Australia and New Zealand

    Aug 2013 - Apr 2016

  • Chief of Staff / Business Manager

    Jan 2011 - Jul 2013

  • Director of APJ Public Sector Marketing Operations & Planning

    Sept 2010 - Dec 2010

  • Director of Global Small Business Product Forecasting and Diagnostics

    Dec 2008 - Sept 2010

  • Director of APJ Business Intelligence

    Apr 2008 - Dec 2008