Mary Forero

Experience

• 

  Smart Services Group

  Jul 2004 - Mar 2006

  Technology Journalist

  Write articles about business and technology, generating ideas for feature with writing staff and raising the profile of the website and the specialized magazines.

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  Casa Editorial El Tiempo

  Aug 2004 - Mar 2005

  Journalist (Intern)

  Write articles and develop content stra-tegies for the most important newspaper and news portal in Colombia.

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  High Results

  Mar 2006 - Aug 2007

  Ejecutiva de Cuenta - Account Executive

  • Create compelling messaging and differentiated positioning to influence media, social advocates and influencers that drive positive impact with clients, business partners, industry organizations, governments and alumni. • Keep effective communications with media and influencers to establish and strengthen different companies’ leadership.

• 

  IBM

  Sept 2007 - May 2016

  • Plan and develop marketing strategies for the Digital Sales Center located in Bogota which includes Client Reps, Brand Sales Specialists and Lead Developers covering Mexico. • Work with sales teams to monitor the pipeline, design and implement marketing strategies that drive valued business outcomes. • Determine specific target buyers to drive targeted messaging and tactics according to the Sales Center imperatives. • Work closely with the Marketing team in Mexico and colleagues from around the world to define marketing tactics, including campaigns, digital strategy, event strategy, social media plans, internal and external communications, and customer references that align with the Digital Sales Center strategy to reach specific target buyers. Show less • Design and implement external and internal communications strategies for Bogota and Sao Paulo Sales Centers. • Create and execute the strategic communications plan for the unit’s leadership team to advance the mission, provide consistency across business strategy and focus the organization on key business objectives. • Collaborate with communications and marketing professionals from other divisions. • Develop external communications activities such as building relationships with the press and analysts. • Enhance the social media skills of the sales representatives with the aim of extending and deepening relationships with clients.• Support the Partnerworld Leadership Conference, IBM’s only global conference designed exclusively for IBM Business Partners. During four consecutive years I worked as the PR Host for Latin American journalists and analysts. Show less • Coordinate communications strategies for ibm.com Sales Center in Bogota. • Design, deliver and execute communications plans to enhance seller eminence to support clients in solving critical business challenges, such as helping sellers improve their ability to understand and confidently convey IBM’s latest and most strategic initiatives, specific offerings, expertise and value. • Keep intensive and positive relationships with influential media in South America and Mexico. • Responsible for internal and external communication plans and implementation, from memo writing to presentations for senior executives. Show less

  • Marketing - Digital Sales Mexico

    Aug 2013 - May 2016

  • IBM Inside Sales Communications Leader for Latin America

    Nov 2010 - Jul 2013

  • Communications Specialist for ibm.com

    Sept 2007 - Oct 2010
• 

  Accenture México

  Jun 2016 - now

  • Plan and execute local campaigns, thought leadership and external sponsorships, by working closely with business leaders to build cross-industry and cross-business synergy, aligning all marketing deliverables to Mexico growth objectives.• Manage relationship with major academic institutions, associations, and business partners to platform for Accenture’s subject matter experts and corporate leadership to profile our innovation-driven insights and capabilities.• Collaborate within local and regional corporate marketing team to make our voice further penetrate the press, social media, external analyst groups and candidates in Mexico with locally specific themes, contents, networks and best timing to amplify our unique positioning at the intersection of business and technology trends.• Create focused demand generation programs and marketing outreach initiatives that target specific client opportunities as integrated marketing campaigns. Show less • Build and develop marketing campaigns to create awareness for different industry groups, with special focus on Technology service line.• Drive initiatives that will add to the consideration of the Advanced Technology Center in Monterrey through collaborative pursuit of key opportunities, that could be leveraged to create client connect programs in the US and Mexico market.• Collaborate with partners across local business teams, corporate functions and global counterparts to deliver message and execute communication programs that help shape the culture and inspire employees. Show less

  • Marketing Communication Manager

    Dec 2018 - now

  • Marketing Associate Manager

    Jun 2016 - Nov 2018