Dana Cornelius

Experience

• 

  Ipsos

  May 2013 - Jul 2015

  Assisted with survey creation, data analysis, and reporting & report design across many different accounts Assisted with survey creation, data analysis, and reporting & report design on Nestle and Burt's Bees accounts.

  • Research Analyst

    Feb 2014 - Jul 2015

  • Intern / Contractor

    May 2013 - Jan 2014
• 

  Kantar

  Aug 2015 - Feb 2024

  • Assist with product strategy & roadmap across all of Kantar’s global media effectiveness solutions (Brand Lift, Sales/Action Lift, Attribution, MMM)• Own product strategy & roadmap for Kantar’s attribution solution (BLI+)• Collaborate across analytics, data science, sales, legal, client management, product, and finance to motivate progress against product roadmaps• Create sales materials, reporting templates & process guides for attribution solution (BLI+)• Support sales conversations with key clients across all media effectiveness solutions• Present product strategy & roadmaps to executive leadership• Participate in panels/conferences & assist with thought leadership pieces related to attribution• Establish 3rd party data partnerships to grow addressable market & drive value for clients• Evaluate new ways to integrate 1st party data into media measurement solutions • Facilitate decision making when facing competing business priorities• Develop user stories, initiatives, and features to inform product development• Grew yearly BLI+ revenue 70% from 2021-2023 Show less • Independently staffed & managed a team of 5 analysts across 100+ different studies & 30+ different accounts (spanning CPG, B2B, Tech, Retail, DTC, Telecom, QSR, and Pharma verticals)• Helped grow net sales from ~$2M in 2015 to ~$6M in 2019• Named North American subject matter expert for media measurement• Assisted sales teams in farming existing accounts & finding new leads• Lead custom research design & analysis for complex, multi-channel media campaigns • Lead implementation & process documentation for Kantar sales lift & attribution products • Selected for Kantar Accelerator Program & gained exposure to Health, Retail, and Consulting branches within Kantar Show less • Leading strategic accounts: working collaboratively with Director/VP and/or sales rep to build accounts• Directly responsible for meeting revenue goals• Designing custom methodologies and writing proposals• Managing Associate Client Analyst / Client Analyst directly• QAing higher-level surveys and reports for data accuracy, appropriate language, and fit for meeting the client's objectives • Able to read media plans and scope out project qualification and appropriate methodology• Work with senior management to coordinate CS initiatives in the Midwest and help in casting accounts Show less • Worked directly with ad agencies to scope and design research initiatives for measuring media effectiveness. Work was focused on media optimization across digital and offline channels, with a continuing focus on cross media measurement• Day-to-day duties included: pricing/scoping projects, managing media measurement through contact with ad servers and publishers, survey design, data analysis, client-interface support, report writing and delivery, on-site client trainings and developing internal training sessions for the larger team• Supported sales team to best serve clients needs in an ever-changing digital landscape Show less • Worked directly with ad agencies to develop research initiatives for measuring media effectiveness. While the majority of work centered around digital optimization, I managed a few studies designed to understand cross-channel performance• Day-to-day duties included: supporting sales team in client acquisition, managing media measurement through contact with ad servers and publishers, survey design, data analysis, client-interface support, report writing and delivery and on-site client trainings Show less

  • VP Global Media Product, Agency & Advertiser Solutions

    Jun 2021 - Feb 2024

  • Senior Director, Client Management

    Jun 2019 - Jun 2021

  • Director

    Sept 2018 - Jun 2019

  • Supervisor

    Oct 2017 - Sept 2018

  • Senior Client Analyst

    Aug 2016 - Oct 2017

  • Client Analyst

    Aug 2015 - Aug 2016
• 

  Attain

  Mar 2024 - now

  Senior Director of Product, Measurement

  -Defining the strategy, vision, goals, and product roadmap for media measurement-Owning and defining the commercial success for our measurement products including dataneeds and measurement methodologies-Working with Sales Team to understand prospect and customer needs to guide productdevelopment-Working with Partnership Team to build and manage our portfolio of partners to help driveadoption of Attain products