Saeeda Malik

Experience

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  World Wildlife Fund

  Jul 2010 - Aug 2010

  Intern
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  Bank Alfalah Limited

  Jul 2013 - Jul 2013

  Intern
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  Nestlé

  Jun 2014 - Aug 2014

  Intern
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  The Tea Trolley

  Jan 2015 - Dec 2018

  Co-Founder

  At the Tea Trolley we bring to you the finest English/European tableware from a bygone era, to add a touch of vintage glamour to your tea trolley. Our quirky and unique teapot and teacup topped tiered cake stands, are inspired by the Mad Hatter's tea parties from Alice in Wonderland.

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  Lahore School of Economics

  Apr 2015 - May 2015

  Research Assistant for Dean of Economics
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  Bank Alfalah Limited

  Jun 2015 - Dec 2018

  Awards: Best Debit Cards and Credit Cards award - Consumer Choice Awards 2018Best Customer Franchise - Pakistan Banking Awards 2018Responsible for the P&L of the Bank's Credit Cards product portfolio/suite by planning and managing: •Annual and five year growth strategy plan•New product development & Launches•Targeted marketing promotions (discounts, alliances, installment products, etc) and campaigns(ATL/BTL/Online)•Pricing •Customer experience enhancement initiatives •Risk Parameters Show less Awards:Best Innovative Card award - Consumer Choice Awards 2017Best Website award - Pakistan Digi Awards 2017.Reported directly to the head of the Consumer division to: •Develop the annual marketing strategy for the division - Prepared Business Brand Strategy Plan (BBSP) for each product, calendared, budgeted and prioritized activities. •Co-Managed and executed 360 Marketing Campaigns (ATL/BTL) for Credit Cards, Auto Loan, Home Loan, Personal Loan.•Worked on improving the digital/social media marketing strategy for the division for better visibility. •Planned and executed events for the division (internal & external activation, dinners, etc).•Designed internal communication messages.•Led the corporate website revamp; adding new content, tools, calculators & lead generation forms. Show less

  • Product Manger - Cards

    Jan 2017 - Dec 2018

  • Internal Marketing Consultant - Consumer Division

    Jun 2015 - May 2017
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  BALENCIAGA

  May 2020 - Jun 2020

  Student Consultant

  Led market research for Balenciaga and provided recommendations to improve customers’ digital/e-commerce experience after analyzing data & the digital luxury landscape.

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  Schneider Electric

  Jan 2021 - Jul 2021

  Global MBA Intern

  As a Global MBA Intern at Schneider Electric, focused on advancing strategic initiatives in the automotive and e-mobility sectors within the global head office. Collaborated with cross-functional teams to drive innovation and enhance the company's commitment to sustainability and digital transformation.Project Management: Managed global financial and strategic reviews for the president, ensuring alignment among stakeholders across various divisions.Training Program Development: Designed and executed a global training certification program for the automotive and e-mobility community, enhancing knowledge and skills for over 150 participants.Market Intelligence: Developed and distributed an internal newsletter for the global head office, monitoring industry trends in Automotive and eMobility. Key players tracked included Mercedes-Benz, Bosch, Tesla, Continental, and semiconductor giants like Nvidia and Qualcomm. This initiative kept stakeholders informed about critical developments, supporting strategic decision-making and fostering collaboration.Go-to-Market Strategy: Defined the value proposition for E-Mobility and sustainability, contributing to the development of strategies for upcoming segments such as Mobility-as-a-Service and Autonomous Vehicles Show less

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  PTOLEMUS Consulting Group

  Jul 2021 - Jan 2023

  Associate Consultant

  Delivered strategic advisory and market research services across connected mobility sectors, including Automotive, eMobility, Transport, Telematics, Mobility-as-a-Service (MaaS), Tolling, and Connected Insurance. Supported senior executives in data-driven decision-making, leveraging expertise in market analysis, financial modeling, and strategic implementation to drive growth and optimize operations.Project Highlights:Digital Transformation Strategy for Toll Operations – Southeast Asia: Developed a strategy for digitizing toll collection, evaluating workflows and financial implications. Provided actionable recommendations for a multi-year implementation plan to enhance efficiency and customer satisfaction.Turnaround Strategy for Technology Solutions Provider – North America: Identified operational inefficiencies and recommended enhancements to the product portfolio through strategic initiatives aimed at increasing competitiveness and aligning with market demands.Market Research and Due Diligence for European Private Equity Firm – Europe: Conducted extensive market research and forecasts on trends, key players, and sizing within the telematics industry, supporting investment decisions with insights into market dynamics and growth potential.Financial Performance Analysis for Global Automotive Player: Evaluated financial performance and provided insights on profitability drivers and market trends to refine the client's strategic positioning.Research & Thought Leadership:Participated in developing market research reports and extensive forecasts on industry trends and competitive landscapes, utilizing primary and secondary methodologies. These reports provided clients with actionable insights to navigate the evolving mobility ecosystem. Show less

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  MQ Vantage

  Jul 2023 - now

  Consultant

  MQ Advantage is a consultancy and software provider specializing in developing innovative technology solutions powered by Artificial Intelligence (AI). As the parent company of Infāque, MQ Advantage focuses on delivering strategic insights and tailored solutions across various sectors.Key Responsibilities:Advisory Role: Provide strategic guidance and recommendations based on comprehensive market research and analysis to identify trends and opportunities.Market Research: Conduct in-depth research to assess competitive landscapes and inform clients about industry dynamics.Client Engagement: Collaborate with clients to understand their challenges and deliver customized strategies that drive business growth.Financial Modeling: Develop financial models to assess the economic impact of strategic initiatives and support decision-making.Project Management: Oversee project deliverables, ensuring timely execution and alignment with client objectives Show less