Taylor Haynes

Experience

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  Lumberjack Newspaper

  Aug 2015 - Dec 2016

  • Culture Editor

    Jan 2015 - Dec 2016

  • Senior News Reporter

    Aug 2015 - Dec 2015
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  Flagstaff Live

  May 2016 - Aug 2017

  Contributing Writer
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  The Clever Root

  Aug 2016 - Aug 2017

  Editorial Intern
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  Freelance

  Dec 2016 - now

  Freelance Writer

  I have worked independently as a freelance writer since graduating college in Dec. 2016, with a focus on long-form, SEO content. I currently write for Indeed.com, where I develop articles around employment data and culturally relevant topics for job seekers and employees. I also provide freelance strategic communications support for Arizona-based non-profit Elevate Nepal. I oversee our email, website and social media marketing, managing a social media writer and reporting directly to the organization's founder. I also assist with grant writing as needed. Previously, I worked as a freelance writer at email marketing agency Antidote, crafting compelling, conversion-oriented email copy and subject lines for a B2C and D2C brands. My work has also appeared at: - Locale Magazine - Tripadvisor - The Culture Trip - The Clever Root Magazine - Full-Time Travel - Flood Magazine- FlagLive! Show less

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  Sierra Club

  Dec 2016 - Aug 2017

  Editorial Intern
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  Aker Ink PR & Marketing

  Feb 2019 - Aug 2021

  At Aker Ink PR & Marketing, I played a pivotal role in developing content strategy and copywriting for our roster of B2B clients. During my time at this agency, I developed 100+ SEO blogs and website pages for a variety of companies across industries, including law, cannabis, construction and more. I managed communications, including press releases and social media posts, for one of Arizona’s leading non-profit law firms. I also assisted with a communications strategy to celebrate the 30th anniversary of the McDowell Sonoran Conservancy, creating blog articles and social posts Finally, I provided writing mentorship and editing to junior team members. Show less

  • Content Manager

    Aug 2020 - Aug 2021

  • Content Specialist

    Feb 2019 - Aug 2021
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  Ludlow Kingsley

  Aug 2021 - Jun 2022

  In this role at Ludlow Kingsley, I helped to develop a comprehensive content strategy for a veterinary start-up, spanning their blog, website, social media, email marketing and Google ads. Additionally, I created strategic brand messaging for start-up and legacy B2C and B2B companies. I wrote copy for websites, emails and marketing collateral as needed, collaborating closely with the agency's strategy team, project managers and designers.

  • Content Manager

    Apr 2022 - Jun 2022

  • Copywriter & Content Strategist

    Aug 2021 - Apr 2022
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  Herman-Scheer

  Jun 2022 - now

  Clients: BowFlex, Spring Health, Zankou Chicken, Dipsea, Postscript, EludeIn this role at branding and marketing agency Herman-Scheer, I'm responsible for developing and managing the content strategy across 3+ social platforms for two key clients, with a strong focus on Instagram, YouTube and TikTok. As a Content Strategist, I create monthly content calendars, considering analytics, brand goals and industry trends. I have refined our video-first approach, consistently achieving 5% or higher engagement rates. Each month, I develop concepts and copy for 30+ pieces of social content, working closely with our creative director, motion designers, graphic designers, producers and content creators. In addition to my core, day-to-day responsibilities, I have assisted with on-set content creation, including writing and managing shot lists. I have been the lead writer on seasonal content and ad campaigns, driving business impact. Finally, I write engaging, conversion-oriented copy for websites, emails and marketing collateral as needed. I also support internal marketing efforts at H-S, helping our team share impactful work and attract exciting leads. Show less

  • Senior Content Strategist + Writer

    Feb 2024 - now

  • Content Strategist & Copywriter

    Jun 2022 - Feb 2024