Ashley Treangen

Experience

• 

  University of Texas at Austin

  Aug 2002 - Dec 2006

  Sports Marketing Associate, Department of Intercollegiate Athletics
• 

  Nike

  Jun 2005 - May 2006

  Worked with local retail locations to ensure the Nike brand was properly displayed to retailers.

  • Campus Representative, The University of Texas

    Aug 2005 - May 2006

  • Brand Management Intern, NikeID and College

    Jun 2005 - Aug 2005
• 

  Electronic Arts

  May 2006 - Aug 2006

  Product Marketing Intern

  EA SPORTS, Tiger Woods PGA TOUR 07

• 

  Electronic Arts

  Jan 2007 - Apr 2012

  • Designed, implemented, and supervised over 25 of the largest brand and product initiatives, such as NBA All-Star Weekend, Comic Con, Super Bowl, and the country’s largest video game conference, E3 Expo, with budgets averaging over $5MM.• Integrated first ever paid social media activations into EA events.• Negotiated event partnerships with brands as sponsors – Microsoft, Sony, NFLPA, NBA, Budweiser.• Created first ever social media activation plan around EA events, aligning with PR, NFL Media, talent representatives, and brand partners/sponsors, resulting in over 2MM additional impressions.• Built, ideated and executed one of EA’s first social media contests for the Bulletstorm game, growing the game’s social media following 10x, and securing Snoop Dogg for prizing. • Developed innovative approaches to keep up on industry trends and apply them to every day work, streamlining the internal processes. Show less

  • Events Manager

    Jan 2007 - Apr 2012

  • Advertising and Media Planning Coordinator

    Jan 2007 - May 2007
• 

  George P. Johnson (Marketing Agency of Record for AMD-Advanced Micro Devices)

  Apr 2012 - Jul 2012

  Events Logistics Manager

   Developed brand and product strategies while managing all aspects of the event production process for an American multinational corporation that specializes in event marketing and brand marketing Worked effectively with the client, a computer processor developer, and internal teams to flawlessly deliver five industry tradeshow events that drove results against strategic objectives, timelines, and financial goals

• 

  Drumroll (Digital Agency of Record for Microsoft Retail Stores)

  Jul 2012 - Dec 2014

  Social Media Account Manager

  Developed creative multi-channel social media campaigns for the agency of record of Microsoft retail stores, driving partner strategy and programs and leading projects to expand the audience and engage the customer.• Representedtheclientastheonsiteprojectleadfor50+internationalstore openings, conducting social reporting and analytics, crafting social copy, and managing talent representatives, including Weezer, Kelly Clarkson, and Blake Shelton, resulting in 64% higher attendance than competitor-managed events.• ProvidedsocialmediateamsupportinnewbusinesspitcheswithCapitol One and KEDS through the execution of social research on new clients, as well as the preparation of content examples and future strategies. Show less

• 

  Schlotzsky's

  Jan 2015 - Jul 2015

  Digital and Social Media Marketing Manager

  Established and executed a robust strategic social media marketing plan and an integrated promotional calendar to drive achievement of business goals for restaurant franchises with 300+ US locations.• Expanded brand awareness by creating an online promotional co-branded partnership with Cinnabon and AMC's Better Call Saul, increasing engagement by 44% and driving incremental sales by 19%.• Optimized social media posting practices and revitalized content to maintain effective, cohesive, and engaging brand messaging across all digital channels, resulting in an average 7.6% engagement rate and 11% post reach.• Engaging with consumers, identified need for on-demand delivery and initiated a partnership with Postmates, expanding the business reach and paving the way for future delivery partners. Show less

• 

  USDM

  Jul 2015 - Jun 2016

  Senior Social Engagement Specialist

  Managed the engagement team in the design of integrated social strategies, activation plans, and acquisition efforts for a company focused on business consulting, marketing, digital design, and technology expertise.• Produced extensive social media playbooks with a new strategic vision and steps for execution for clients such as Visit Norway and Pigeon Forge DOT/Dollywood, resulting in new or renewed business for the agency.• Oversaw paid advertising plans on Facebook, Instagram, Twitter, and LinkedIn for B2B and B2C clients, improving CTR from .34% to 3.25% and decreasing cost per new lead from $41.68 to $18.99. Show less

• 

  Ameritas

  Aug 2016 - Feb 2019

  Senior Manager, Digital Strategy

  Led a team of two professionals in formulating and executing the internal digital strategy for a mutual insurance company, including social media management, content marketing, and SEO/SEM marketing.• Oversaw the annual digital marketing strategy, including budget analysis, campaign development, and control of a $500k budget for Google AdWords, LinkedIn sponsored content, and channels, campaigns, and internal business lines.• Crafted and deployed influencer marketing campaigns, partnering with agencies to compile content to boost brand awareness through relatable content, leading to 790K impressions and a $2.92 average CPM.• Created the social and search strategy for the launch of a new interactive site, FulfillingLife.com, championing digital as the primary go-to-market strategy and generating over 1MM impressions. Show less

• 

  Automation Anywhere

  Mar 2019 - Jun 2020

  Senior Manager, Digital Marketing

  Spearheaded the entire relaunch of our new training website, from initial planning, to execution, to ongoing project management of updates post-launch. Responsible for regular sprint meetings and comms, all Jira project operations, and coordination of deliverables (dev, QA, content, design). • Traffic increased 293% YoY and SEO keyword ranking climbed from position #18 to position #4.• Success of project led to takeover of daily operations for AAI’s partner, developer, LMS, and credential portals, as well as the community forum.• Partnered with the globalization team to develop proxy training site for JPN users, customizing the site for content and curriculum.• Created and maintained library of course catalogs for 300+ courses in 10 languages. Show less

• 

  Commerce House

  Mar 2019 - Mar 2019

  Associate Account Director
• 

  Docupace

  Nov 2020 - now

  • Head of Communications

    Feb 2024 - now

  • Senior Marketing and Communications Strategist

    Nov 2020 - Feb 2024