Evandro Tadeu Rocha Junior

Experience

• 

  Itaú Unibanco

  Dec 2009 - Jun 2011

  Planning Analyst

  Responsible for manage the Call Center KPI's, forecast amount of calls and providers performance analysis.

• 

  UNIESP

  Jan 2011 - Nov 2013

  Teacher

  Responsible for teach Statistics and Financial Math to business undergraduate students and Biostatistics to undergraduate health students.

• 

  Universidade Anhembi Morumbi

  Jan 2012 - Dec 2012

  Teacher

  Teach classes of Statistic and basic math.

• 

  Cetelem

  Dec 2013 - now

  Managing and controlling the Cost of Risk portfolio through the annual cost of risk budget, RKI management via standardized reports (MIS) and on-demand studies (data analytics), management of statistical credit models, and management of annual costs at the risk department. Leading a team of five direct and three indirect professionals and reporting to the Chief Risk Officer (CRO). Managing data analytics projects with a focus on portfolio customer segmentation, pricing of financial products, and optimization of Return on Investments (ROI) in Marketing Campaigns. Also in charge of managing marketing and digital channel KPIs in standardized reports. Leading a team of five direct professionals and reporting to the Chief Marketing Officer (CMO). Managing pricing strategies, communication and segmentation for credit cards, payroll loan and personal loan portfolios. Leading a team of two direct professionals and reporting to the Head of CRM & Analytics. Conducting studies with a focus on revenue growth, business plan to support the approval of new projects, ROI analysis and realization of tests (including pricing, communication, product, and channel). Reporting to the Head of CRM & Analytics. Responsible for manage the Call Center KPI's, forecast amount of calls and providers performance analysis.

  • Head of Risk Planning and Analytics

    Jan 2022 - now

  • Marketing Analytics Manager

    Nov 2020 - Jan 2022

  • CRM Business Coordinator

    May 2019 - Nov 2020

  • CRM Specialist

    Oct 2014 - May 2019

  • Planning Specialist

    Dec 2013 - Sept 2014