
Bruno Demuro
DESIGN DIRECTOR

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About me
Driving Success through Innovative Leadership, Vision & Expertise | Strategic Consultant | Designer | Startup Founder | Catalyst for Growth | COO @ TheDevBlock
Education

Universidad de la República
2009 -Mechanical Engineering
Universidad de la República
2013 -Industrial and Product Design
Universidad de Montevideo
2006 -Mechanical Engineering
Experience

TakeLAN
Feb 2009 - Dec 2014DESIGN DIRECTOR• Directed the overall design and development of the brand, corporate image, and visual identity, which increased web traffic by 150% and reduced consumer complaints by 75%.• Implemented a new design workflow process which improved overall efficiency and productivity by 25% by collaborating with remote teams on usability studies, including UX, UI, web, and graphics, and incorporating design standards and processes.• Reduced costs and increased productivity by evaluating and analyzing design department operations and workflow. Show less

Domotics
Jan 2012 - Dec 2017FOUNDER & CHIEF EXECUTIVE OFFICER• Propelled startup revenue to $300,000 in under two years, commencing from an initial investment of $25,000.• Formulated a data-driven commercial strategy, driving a 200% revenue surge and cultivating a customer base of 5,000+. (a 10x increase over two years).• Guided the company from an idea to a successful launch in 3 months as the first hire, the first employee, the first salesman, the first customer support person, the first marketer, the first accountant, the first manager, and the first CEO.• Led the strategic planning for the organization, identifying and correcting inefficiencies in the business process and setting goals to optimize efficiency, resulting in a 50% reduction in operational costs.• Established customer loyalty through superior customer service and product quality leading to a robust 120% growth in repeat business. Show less

Demuro Consulting & Design
Feb 2013 - Mar 2015Strategic, Brand & Product Design ConsultantPackaging, branding, web, UX, UI and image design for accounts: • KYNKO Tools (Packaging)• IVT Tools (Packaging)• Tienda Inglesa (Packaging)• Tienda Inglesa Batteries (Packaging)• 044 High Performance (Image, Brand, Web)• Teliz Automoviles (Image, Brand, Web)• Alufixe (Image, Brand, Web)• TakeLan (Image, Brand, Web)• Domotics (Image, Brand, Web)• Armor Bionics (Complete ownership of the design of our online platform, UX, UI, website, brand, pretty much everything you see I did it) Show less

Sur3D
Jan 2014 - Feb 2015Product Design Development Engineer• Lead the design and development of the "cheapest 3D printer in Latin America" project and its following iterations, a self-replicating 3D printer that could be assembled using readily available off-the-shelf "common" components.

Armor Bionics
Jan 2015 - Apr 2022FOUNDER & CHIEF EXECUTIVE OFFICER• Operated as product SME and spearheaded all aspects of product research and development based on market and competitive analysis, sales initiatives, and current business needs of existing clients. • Spearheaded product research and development, increasing revenue by 60% in the first year, based on market and competitive analysis, sales initiatives, and current business needs of existing clients, ensuring a fit between product and market.• Managed a diverse project portfolio within a $2M contract, overseeing a 20-member team.• Pursued, established, and fostered close relationships with the surgeons, chief medical officers, hospital management/leadership, C level personnel, and patients that used our solution, resulting in a 30% increase of new customers.• Forged transformative partnerships with multinational key players in the industry (IBM, Ricoh Latin America, Ricoh USA, Shapeways, Stratasys, Roche), bolstering brand visibility, exposure, and strength.• Leveraged partnerships and relationships to expanding the company's market reach and overall presence and capitalize on new revenue stream (increased market reach by 75% and total revenue by 60%).• Spearheaded a 200% sales leap through a comprehensive and diversified sales force, composed of professional partners, strategically placed throughout the Americas. Built and managed the internal team, grew to over 25 members, and generated a $3.5M annual revenue pipeline. Show less

TheDevBlock
Apr 2022 - nowChief Operating Officer• Oversaw the creation of a new product line, which included the UX, UI, brand image, logos, design language, supporting materials, and website, resulting in a 50x increase in conversion rates and expanding the client portfolio substantially.• As Chief Operating Officer, led the company to a 400% increase in revenue within a year's timeframe, through effective planning, execution, and delivery; by collaborating with teams and stakeholders; by managing requirements, risks, and resources; by providing strategic guidance, prioritizing tasks; and by ensuring clear communication and successful outcomes across all involved.• Established and maintained a highly inclusive culture that allowed team members to thrive and meet organizational goals, as measured by a 35% increase in employee satisfaction and a 20% increase in retention rates.• Designed and implemented an ongoing, data-driven recruiting, onboarding, professional development, performance management, and retention strategy.• Enhanced operational compliance to 99% via methodical process and workflow audits.• Designed, instituted, and oversaw a robust Key Performance Indicator (KPI) system, encapsulating financial, customer service, and operational metrics.In addition to these previous milestones, my day-to-day consisted in planning, executing, and delivering projects/products, from initiation to completion, ensuring effective planning, execution, and delivery. Collaboration with various teams and stakeholders is a crucial aspect of my work, handling requirements, managing risks, and always trying to find the best ways to allocate resources efficiently. I provide strategic guidance in order to steer the projects in the right direction, and I prioritize tasks to keep everything on track, all while keeping a clear and open communication channel at all times. Show less
Licenses & Certifications
- View certificate

Business English Certificate
University of CambridgeJun 2005 - View certificate

First Certificate in English
University of CambridgeDec 2003 - View certificate

Preliminary English Test
University of CambridgeDec 2001 - View certificate

Certificate of Proficiency in English
University of CambridgeDec 2007 - View certificate

Spoken English for Speakers of Other Languages
Trinity College LondonNov 1999
Honors & Awards
- Awarded to Bruno DemuroPwC Uruguay 2021 Innovation Award - Finalist PwC Uruguay, ANII, Inter-American Development Bank y BÚSQUEDA Nov 2021 Recognition of Uruguayan companies and organizations that carry out innovative initiatives.
- Awarded to Bruno DemuroSelected 3dr out of 200+ of the top local startups by Seedstars World Competition Seedstars World Competition Aug 2019 https://www.seedstarsworld.com/event/seedstars-montevideo-2019/
- Awarded to Bruno Demuro500 Startups Growth Hell Week program in San Francisco LATU Mar 2019 https://www.latu.org.uy/noticias/emprendimientos-seleccionados-para-ir-a-la-grow-hell-week-de-500-startups-en-silicon-valley
- Awarded to Bruno DemuroUruguayan Chamber of Technology (CUTI) Startup of the Year award in 2017 CUTI Dec 2017 Premio de la Cámara Uruguaya de Tecnologías de la Información (CUTI) a la startup del año 2017.
- Awarded to Bruno Demuro500 Startups MVD 6-weeks intensive program LATU Oct 2017 https://www.latu.org.uy/noticias/comienza-500-startups-montevideo
- Awarded to Bruno Demuro2017 Salão Design Finalist Salão Design Jan 2017 https://www.salaodesign.com.br/blog/lista-dos-selecionados-para-a-etapa-final-do-premio-salao-design-2017/5491 – GÖRG
Languages
- enEnglish
- spSpanish
- itItalian
- geGerman
- poPortuguese
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