Tu Anh Tuan (Andrew Tu)

Experience

• 

  CMN Online

  Oct 2013 - Dec 2015

  Marketing Executive
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  Galaxy Media & Entertainment

  Jan 2016 - Jul 2016

  Digital Marketing

  -Setup, manage paid channels including Google search, GDN, Facebook ads.-Manage budget, research keyword, create ideas for banner ads.-Report performance of each channel weekly / monthly.- Working closely with other teams (design, content,..) to achieve the KPIs-Develop social channel : facebook, forum,..

• 

  Ringier AG

  Jul 2016 - Nov 2019

  - Manage and develop a digital team to deliver on Brand / Client KPIs.- Plan and manage team to execute all digital marketing campaign, includingSEO/SEM, remarketing, email, social and display advertising.- Develop website traffic plans, create goals and benchmarks to meet.- Communicate with Director, CEO about marketing goals and results.- Generate monthly reports on the marketing campaign’s performance. - Develop, evaluate and oversee the implementation of A/B testing- Plan and execute all paid search channels, including PPC, search, display and remarketing.- Allocate budget for paid channels to achieve client KPIs.- Work with function team (content, SEO, social) to reach website traffic. - Set-up, monitor and optimize Paid Channels such as: Google Ads, Facebook Ads, Zalo, Cốc Cốc, ADX.- Test A/B weekly and report conclusion for each channel.- Write ads content for facebook and create idea for banner.- Report client performance daily via Supermetrics, Google analytic, Contiamo, Zapier.- Collect data and utilize to retargeting

  • Digital Marketing Manager

    Jun 2018 - Nov 2019

  • Paid Channel Leader

    May 2017 - May 2018

  • Paid Channels Specialist

    Jul 2016 - Apr 2017
• 

  Wavemaker

  Nov 2019 - Jul 2022

  Digital Manager

  - Provide strategic proposal, annual & execution plan- Manages all digital & paid media channels- Leading a team to execute from Awareness to Conversion campaigns including e-commerce onsite & offsite (ex: FB CPAS, Sponsored Search, Google Shopping Ads,...)- Responsible for managing all media planning, booking and reporting digital activities for clients (Shiseido, NARS, Anessa, Tsubaki, D-program, Karcher, Calvin Klein, Pocky, Provence, Marico, Perfetti Van Melle, TPbank,..)

• 

  Unilever

  Aug 2022 - now

  Performance Ecommerce Media Manager

  - Fully take charge of all digital & e-commerce platforms across Unilever Category: SkinCare + HairCare (80%), Personal Care (10%), and Home Care (10%)- Lead the strategic planning and optimization of all Paid Media (on-platform/ off-platform)- Responsible for implementing all E-commerce channels- Drive new solutions, transactional media & consumer acquisition- Champion of Affiliate program & strategic approach- Negotiate and manage joint business plans (JBPs) with top e-commerce partners to ensure a holistic media strategy- Support Omni-Channel Implementation and Measurement- Lead cross-functional training initiatives between Platforms – Agencies – Internal parties (Brand, Media & Commercial team)- Collaborating closely with cross-functional teams to drive effective media plans that align with overall brand and business goals- Managing relationships with agencies and media partners Show less