Eileen S. Kohn

Experience

• 

  Orman Guidence Research

  Jan 1982 - Jan 1983

  Field Supervisor
• 

  Winona Research

  Jan 1983 - Jan 1985

  Data Processing Project Manager
• 

  Pillsbury Corporation

  Aug 1985 - Feb 1986

  Data Processing Project Manager
• 

  Tonka Toys

  Aug 1986 - Jun 1989

  Created marketing plans for Sega electronics and Girls plush toys.

  • Associate Product Manager

    Aug 1988 - Jun 1989

  • Sales Research Manager

    Aug 1986 - Aug 1988
• 

  ESK Market Research

  Jun 1989 - Sept 2012

  Owner

  Project managed client’s research needs, including defining research objectives, providing cost-estimated proposals, as well as analyzing results, and writing actionable insights with recommendations. Clients: 3M, Norwest Bank, Jostens, Honda Corporation.

• 

  3M Companies

  Nov 1994 - Jan 2006

  Market Research Consultant

  3M Construction Markets and Home Improvement Division. 3M Consumer Stationery and Office Supply Division.3M Post-It Notes Division3M Scotch gard Division Conduct Internal Product Check Test and Consumer Research on new product development. Write questionnaires, conduct quantitative surveys, data processing, write analysis and present presentations. Conduct qualitative research, develop discuss and write analysis. Promote and develop clientele within the 3M.Manage and develop 3M clientelePresent Bids within division budgetsConduct qualitative and quantitative researchPresent analytical and graphical resultsPresent Power point presentations Show less

• 

  Aldea Thai PH317

  Jan 2008 - now

  Owner/Property Manager

  Responsibilities include; Promoting, advertising, developing and managing websites, and renting the property. Managing a condominium. www.homeaway.com/901427

• 

  Best Buy

  Sept 2012 - Jan 2015

  Associate Consumer Insights Manager

  Define, manage, execute and recommend consumer research plans for Best Buy Consumer Insights department. This includes using internal research resources or an outside research firm to conduct insights for the business groups. Incorporate internal databases for primary custom research. Implement and recommend research to marketing for strategic planning purposes. Write ad present graphical reports to upper management.

• 

  U.S. Bank

  Jan 2015 - now

  Coordinating with stakeholders including business leaders, subject matter experts, and digital practitioners, with a lens towards supporting the growth of our Business Lines (BLs).- Create materials, monitor and organize opportunities to improve the quality and optimize the research ecosystem,(e.g. templates, websites, tracking logs, playbook, and more) . - Curate research knowledge and insights to ensure they are easily accessible and utilized in a consistent and effective ways by the UX research team essential for a good Knowledge Management strategy.- Lead key programs including onboarding, training, tools and continually assessing to create new initiatives and processes to address gaps and improvements within research. - Track and manage relationships, resources and responsibilities with cross functional internal and external partners (e.g. Marketing, CX, Compliance, Recruitment, Research and others)Improving the research ecosystem (training, processes, documentation, etc.), tracking and managing cross functional internal and external partner relationships, furthering the Democratization program efforts as we continue to scale research. Show less Conduct and deliver UX design research work that meets or exceeds the stated business goals and which is clearly and objectively measured and reported to prove our return on design investment. Leads and crafts UX research to ensure excellence in research, facilitation, artifacts, presentation skills, and distilling actionable insights for partners. Partners effectively with other UX disciplines, business line clients, product and channel management, marketing, analytics, delivery PMO, Information Technology, and other teams to strengthen relationships and understand the business while delivering solid research. Derives measurable objectives against which UX research work will be evaluated for success. As an internal consultant and partner, working closely with product, design, and technology to envision world-class banking experiences. With experience in human-centered design and experience working with design teams to employ modern, creative problem-solving techniques to create digital experiences. Based on research in redesigning the mobile app dashboard, the mobile app is creating efficiencies and increasing ROI on new and existing products.Facilitating Design Sprints, structured brainstorming sessions, facilitating co-creations, aligning workshops with senior leaders, kicking off new teams with problem definition sessions, moderated and unmoderated usability testing, card sorting, tree tests, journey mapping, and creating personas. Show less

  • Assistant Vice President Senior Research Operations Manager

    Jul 2023 - now

  • Assistant Vice President User Experience Research Manager

    Jun 2018 - now

  • Assistant Vice President - User Design Experience Research

    Nov 2020 - Jul 2023

  • Research and Insights Manager

    Jan 2015 - Jun 2018