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Reena Merchant

Reena Merchant

Market Research Recruiter

Followers of Reena Merchant2000 followers
location of Reena MerchantLos Angeles Metropolitan Area

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  • Timeline

  • About me

    Experiential Marketing, Publicity, and Events Manager

  • Education

    • University of Illinois Chicago

      2015 - 2019
      Bachelor's degree Marketing

  • Experience

    • Fieldwork

      May 2014 - Jan 2016
      Market Research Recruiter

    • Talking Rain Beverage Co®, makers of Sparkling Ice

      Jan 2016 - Jan 2019
      Marketing Coordinator

      Responsible for complete event logistics, marketing recaps, inventory, vehicle/equipment upkeep, and onsite client relations.

    • IHeartMedia

      Oct 2018 - Sept 2020
      Promotions Technician

    • Fox Business Network

      Aug 2019 - Aug 2019
      Event Coordinator (Contract)

      Event Coordinator during Chicago's Triathlon.

    • Samsung Electronics

      Dec 2019 - Dec 2020
      Experiential Market Manager

    • National Football League (NFL)

      Feb 2021 - Feb 2023
      Fan Experiences/ Event Coordinator

      Contract Fan Experiences/Event Coordinator during the SuperBowl LV in Tampa, FL and SuperBowl LVI in Los Angeles, Ca and SuperBowl LVII in Glendale, AZ

    • BioSteel

      May 2021 - Apr 2022
      Field Activation Manager

    • Allied Global Marketing

      Mar 2022 - Apr 2023
      Experiential Event and Marketing Manager

      Led publicity, brand strategies and marketing program activations for a diverse roster of entertainment clients ranging from consumer products to film, digital, home entertainment and gaming. Served as a lead Event Manager and Strategist for DreamWorks, creating campaigns to support home entertainment releases within The Jurassic World and Kung Fu Panda franchises, among others. Spearheaded press and fan engagements at Disney's D23 event for consumer properties from Marvel, Disney Princesses and more! Managed bi-coastal teams and executed press days, stunts, media tours, red carpet events as well as trade show and consumer activations. Clients included (but not limited to) Hulu, CBS, DreamWorks, Disney, Amazon and more! Show less

    • Lionsgate

      Apr 2023 - now
      Marketing And Public Relations Specialist

      Led Marketing and Publicity campaigns, talent screenings, influencer events, press junkets, premieres and red carpet events for Lionsgate Titles including SAW X, The Hunger Games: Ballad of Songbirds and Snakes, JoyRide, The Blackening and more.

  • Licenses & Certifications

    • Preventing Workplace Harrassment

      Talking Rain Beverage Company®
      View certificate certificate

    • Retail Food Handler

      StateFoodSafety
      Feb 2019

  • Honors & Awards

    • Awarded to Reena Merchant
      Business Scholars University of Illinois at Chicago, College of Business Jan 2018