Suneet S.

Experience

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  Zee News

  Jun 2011 - Jul 2011

  Marketing Intern

  Explored the possibilities & constraints of “Zee News content strategy” & planning, marketing activities.Content research & analysis of Zee News and its competitors like Star News, Aaj Tak, IBN7 for Zee News content strategyWorked for brand campaign named “FOR THE SAKE OF NEWS”

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  Celebrity Fitness

  Oct 2012 - Sept 2015

  Senior Executive - Marketing Communications

  Key Responsibility Areas• Strategic planning and budgeting of marketing activities. - ATL and BTL.• Preparing media plan and executing quarterly advertising campaigns.• Planning industry related events e.g. exhibitions, activations, corporate shows and tie-ups.• Outdoor branding - billboard selection and price negotiation.• Planning SMS campaigns on monthly basis.• Web sales and promotion through e-commerce sites (deals & you, snap deal, groupon and health kart).• Ensuring all Marketing initiatives/activities result in positive ROI through lead generation and management.• Internal Budget tracking for expenditures made as per actual plan• Coordinating with Printers, Designers, and Photographers etc. for marketing campaigns.• Responsible for vendor management for printing material like brochures, flyers, etc.• Manage production and distributions of printing materials, corporate gifts, etc. Show less

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  CHD Developers Ltd.

  Oct 2015 - Jul 2018

  Assistant Marketing Manager

  Key Responsibility Areas:• Planned effective execution of all brand related ATL (Print, Radio) & BTL activities• Formulated marketing campaigns for maximizing business and brand recall• Lead and coordinated all aspects of pre-launch and post launch of projects• Conducted training for sales and CRM staff for different marketing campaigns based on offers• Successfully conducted events like Customer Meet, Partner Meet, Project Launch, Property Expo, etc• Implemented marketing plans & activities for successful launch of new projects• Worked on corporate communication - building corporate identity through external and internal communications• Creation of marketing products like brochures, DM, customer testimonials and AD’s as per brand guidelines• Liaise with Ad & PR agencies, Printers, Designers, Photographers, etc• For development of copy/content/creative and management of campaigns• Budget tracking for expenditures made against actual plan as set• Digital demand generation through SEM & SEO, Email marketing, social media and aggregator’s portals• Coordinated with vendors for sales collateral, Hoardings and giveaways for customers• Monthly activity plan – review, cost control and brand communication within allocated budget. Show less

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  TBZ - The Original

  Aug 2018 - Jul 2020

  Deputy Manager - Advertising & Marketing

  Key Responsibility Areas:• Planning and execution of ATL (Print, Radio) & BTL activities• Develop and execute annual marketing plan that meet defined business objective, reinforced the brand experience and creates near term demand• Lead cross functional marketing teams to deliver elements related to campaigns including, targeted and retail marketing: In-shop & Out-shop branding• Conducted training for sales and CRM staff for different marketing campaigns based on offers• Planning & strategizing the budget of different marketing initiatives across regions• Design campaigns to create experience for customers - define end to end customer journey and mapping• Reported, tracked and analysed campaigns proving success in strategies and return on investment (ROI)• Prepared budget and forecast for marcom activities and monitor its effectiveness• Cultivate and maintain relationships with Ad and Media agencies, vendors, sales and business team, trade associations, etc• Produced marketing products like catalogue, brochure, leaflet, ads, customer testimonials etc.• Tracked and reported on leads follow-up with sales team. Show less

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  Freelance

  Aug 2020 - Mar 2022

  Consultant

  Key Highlights: • Worked with clients like Kings Wood n Kraft, Shoe Factory, NipNik, Chaayos, Happy Star, AWG and many more• Execute defined marketing plan for on-line & off-line activities based on clients need and requirement• Established marketing framework for client like Kings Wood n Kraft• Planned and executed an integrated marketing campaign for different clients based on their requirement• Worked on sales pitch and trained sales people for leads inflow.

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  KGK Realty

  Apr 2022 - now

  Marketing Manager

  Key Responsibility Areas:• Developed marketing plans & activities for successful launch of new projects in residential and commercial space.• Successfully conducted events like Channel Partners meet, Customer Meet, Project Launch, Property Expo, exhibitions, etc.• Digital demand generation through SEM, social media (Instagram + Facebook) and aggregator’s portals like Magicbricks, 99acres and Housing.• Planned effective planning and execution of all brand related ATL (Print, Radio, and OOH) & various BTL activities.• Lias with different vendors and agencies for marketing collaterals like Brochure, presentations, EDMs, Standees, leaflets, customer testimonials etc.• Formulated marketing campaigns for maximizing business and brand recall.• Created monthly reports for senior management summarizing performance metrics.• Reported, tracked and analyzed campaigns proving success in strategies and return on investment (ROI) Show less