Sameer Aly

Experience

• 

  Lahore School of Economics

  Sept 2012 - Apr 2013

  Undergraduate Teaching Assistant

  • Attend classes with the instructor• Marking students' attendance• Resolving issues pertaining to student assignments• Mark quizzes, class assignments, home assignments regularly• Update internal records for students daily

• 

  Marketing Association of Pakistan

  Mar 2014 - Mar 2014

  Student Volunteer at MARCON 2014

  • Handling the registration of delegates that attended the conference• Managing and receiving guests at the event• Attend regular pre-event meetings to discuss the schedule and delegation of tasks at the event• Work with all other student volunteers and rotate within various taks assigned in a regular manner.

• 

  Master Paints Industries (PVT) LTD

  Jul 2014 - Aug 2014

  Marketing Intern

  • Accompanied the marketing head in corporate client meetings and helped close sales• Also drafted sales quotations and coordinated with the sales department• Conducted an analysis on the financials of Master Paints as an end of internship project

• 

  Starcom

  May 2015 - Jun 2019

  As Associate at Starcom, I worked with marketing and communications teams to design marketing and brand management strategies to organize campaigns for creating greater customer awareness and engagement.Key Achievements :-• Managed an $8M+ client, 4th highest spender in terms of advertising in Pakistan; oversaw sustained success by developing innovative and clutter breaking media practices which enabled Coca Cola to pick up “Marketer of the Year” honor at Effie Awards Pakistan Chapter• Directed reach curve forecasting analytics for annual strategy that improved planning efficiency and delivered hard savings of 4%; cut the time taken for completion of project from 2 weeks to 2 days by applying macros in Excel• Revolutionized Coke Studio buying by hitting an unprecedented level of reach and ratings; produced 10% increase in productivity for Coca Cola, and recognized as the Silver Dragon for “Best Use of Media” at Dragons of Asia and “Best in Content Marketing” at Asia Pacific Excellence Awards• Led strategy and execution of the Football World Cup campaign; built brand association through targeted messaging and branded content on top 10 affinity-based programming• Managed the media planning for a new product launch in Coca Cola’s portfolio; 360-degree marketing campaign drew an encouraging market response which resulted in 200% additional budget being allocated to the product launch campaign Show less

  • Media Planner and Buyer - Team Lead Coca Cola

    Jul 2018 - Jun 2019

  • Media Buyer - Team Coca Cola

    Jan 2016 - Jun 2018

  • Management Trainee

    May 2015 - Dec 2015
• 

  Dell Technologies

  Jun 2020 - Jul 2020

  Product Strategy & Planning Intern

  • Developed operational strategy to grow Data Storage business for the US Small Business team with a two-pronged strategy in go-to-market and sales enablement• Identified customer disconnect in the market and re-positioned small business storage marketing efforts to better focus on providing more conversational engagement to small business owners with targeted solutions and support

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  Dell Technologies

  Feb 2021 - now

  • Driving business performance and efficiency conversations for Infrastructure products and solutions for Transactional ISG • Track, Analyze, Define, and Develop appropriate solutions for business needs by understanding the organizations functional and business strengths. • Identify best practices throughout different functional groups within different regions and transactional segments of Dell with a globally consistent BMS. Share these practices throughout the system to drive the overall business initiatives• Understand and define market and customer trends for ISG business and consider the implications of these on the current and future business performance. Quantitative and Qualitative POV for the SMB ISG Market to drive strategic initiatives Show less • Driving business performance and efficiency conversations for Infrastructure products and solutions for Dell Small Business global market• Analyze, define, and develop appropriate solutions for business needs by understanding the organizations functional and business strengths• Identify best practices throughout different functional groups within different regions of Dell and share these practices throughout the system to drive the overall business initiatives• Understand and define market and customer trends for ISG business and consider the implications of these on the current and future business performance Show less

  • Business Manager - ISG Merchandising & SB

    Sept 2024 - now

  • Business Manager - Small Business ISG Global Strategy

    Feb 2021 - Sept 2024