Michelle Herman

Experience

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  JoyfulGoods, eBay.com

  Nov 2009 - Feb 2017

  Founder/CEO

  • Purchased underpriced items at consignment shops to list and sell for a profit by using accurate and effective product descriptions and creative photographs to display the merchandise• Covered all expenses and yielded a net profit of over $6,500

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  Iowa State University

  Apr 2014 - May 2016

  Outdoor Program Student Leader

  • Taught 20+ classes on skiing, kayaking, rock climbing, outdoor cooking, and mountain biking • Responsible for leading 30+ students per semester on extended trips while coordinating the trip logistics• Developed and implemented promotional strategies via Facebook • Managed 10,000+ piece gear inventory (worth $400,000.00+) and organized rental contracts • Managed ISU’s annual Boulder Bash climbing competition for 2 years by setting routes, raising awareness, obtaining sponsorships, and coordinating the logistics of the competition Show less

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  Kanakuk

  May 2014 - Aug 2014

  Camp Counselor & Tennis Instructor

  • Instructed high-school aged athletes by coordinating group lessons and providing individual feedback• Mentored students, taught servant leadership skills, and conducted end-of-term evaluation meetings

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  KIVU Gap Year

  May 2015 - Jul 2015

  Climbing Guide & Camp Counselor

  • Led 30+ day trips to various climbing areas for high-school aged students• Oversaw the training and safety of all climbers and taught them about Leave No Trace Ethics • Mentored students during trips through the development of student soft skills

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  North Idaho College

  Apr 2016 - Sept 2016

  Outdoor Pursuits Marketing Intern and Outdoor Educator

  • Instructed college level whitewater kayaking and rock climbing courses• Collaborated with department managers to design social media marketing campaigns• Developed and launched 2 social media platforms to promote the program

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  Fayettechill

  Sept 2016 - Aug 2017

  Brand Ambassador

  • Promoted the brand through sponsoring events, modeling apparel, and using social media outlets to raise awareness and create an image that accurately reflects Fayettechill’s mission and vision

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  REI

  Dec 2016 - Mar 2017

  Customer Service Specialist

  • Resolved customer issues through effective communication and provided high quality service by efficiently using REI’s internal database system• Demonstrated strong customer engagement skills and the ability to understand individual customer’s needs by selling memberships

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  Peak 7 Adventures

  Mar 2017 - Sept 2017

  Ascent & Rafting Guide

  • Led at-risk youth on 3-6 day backcountry expeditions including backpacking and mountaineering • Instructed clients on the basics of whitewater rafting while ensuring their safety • Maintained a warehouse full of outdoor equipment by repairing and preserving gear

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  Noah's Ark Whitewater Rafting & Adventure Co.

  Dec 2017 - Aug 2018

  Director of Marketing

  • Directed all marketing and advertising initiatives on Colorado's #1 commercially rafted river • Developed creative content for promotional materials, website, blog, and social media channels• Managed SEO, strategic partnerships, and website development

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  Peak 7 Adventures

  Jul 2019 - Feb 2020

  Marketing Director

  • Organized outreach events to increase our donor base and network to raise funds and awareness• Developed content and increased engagement by over 200% on Facebook and Instagram• Represented the organization at colleges across the country and on-boarded 20+ staff members

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  Wildwood Hills Ranch of Iowa

  Feb 2020 - Sept 2022

  Marketing Director

  • Manage and plan fundraising events, raising a total of over $1,000,000 in revenue annually• Create new partnerships while maintaining a portfolio of donor relationships• Increase conference center sales through innovative marketing campaigns

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  Actalent

  Sept 2022 - now

  Account Manager

  Our people are the difference. You need talented people with the right skills and drive to build a more advanced future. Actalent serves industry-leading organizations as a strategic partner and provides access to the engineering and sciences talent you need to move your business forward. Our global footprint and flexible delivery models ensure access to specialized talent where and when you need it. Learn more about how we can work together at actalentservices.com.