Rachel (Xinyun) Zhang

Experience

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  Gene Gallery

  May 2021 - Aug 2021

  Gallery Assistant

  1⃣️Marketing Specialist • Achieved new-record sales performance on 2021 Shanghai West Bund Carnival, surpassing $1,000• Spearheaded the management of social media accounts, boosting followers by 8% in one months• Innovated and implemented an information system to collect cooperative artists contracts, artist price lists, and inventory management, enhancing overall efficiency and accuracy2⃣Consulting Analyst• Conducted in-depth research on 4 international public art cases and analyzed 100+ global public art installations, informing project marketing strategies, guided artist selection, and facilitated decision-making• Facilitated 2 artwork installation including Guiyang Qingyun Pedestrian Street and Shanghai Vanke UNICITY Show less

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  China Entrepreneur Network - USC Chapter

  Aug 2022 - Aug 2023

  Co President

  • Develop CEN’s strategic plan:10+ panel talks, entrepreneurship workshops, and networking events• Cultivate and nurture relationships with partnered global investors (ex. ZhenFund and Beta University),entrepreneurs (ex. EthSign and FP Solutions), and sponsors• Drive member growth and retention by targeted recruitment efforts, managing over 50+ current members

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  East Ice Technology

  Mar 2024 - May 2024

  Marketing Strategist

  • Develop comprehensive marketing strategies to drive new product launches, design, and packaging• Conduct market research, competitor analysis, and consumer behavior studies to identify market trends and opportunities• Collaborate with cross-functional teams to create and implement integrated marketing campaigns across various channels (digital, social media)• Stay updated with industry trends, best practices, and emerging technologies

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  Circle Digital

  Mar 2024 - Jun 2024

  Social Media Marketing Specialist

  • Manage influencer marketing program for RED, establishing a database of KOLs and KOCs• Develop and organize promotion briefs outlining campaign objectives, content formats, and engagement strategies for collaborations• Facilitate communication and collaboration with brand clients• Monitor and track collaboration, conducting analysis on campaign outcomes and providing actionable insights for continuous improvement and client feedback loops• Facilitate RED (Little Red Book) live shopping product selection, content planning, communication with KOLs, and platform coordination• Collect and analyze live streaming data, sales rate, and post-broadcast analysis Show less