Hugo Neto

Experience

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  Cursinho FGV

  Jul 2014 - Jul 2015

  Marketing Coordinator
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  Cursinho 4 de Dezembro

  Jan 2017 - Dec 2017

  Founding Director
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  ESPM Júnior - SP

  Apr 2017 - Dec 2017

  Consultant
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  Roche

  Dec 2017 - May 2018

  Marketing Intern
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  Itaú Unibanco

  May 2018 - Jul 2019

  Marketing Intern

  Contributed to the growth and visibility of Itaú’s financial products in strategic retail partner networks→ Developed product marketing and communication strategies tailored to retail environments in collaboration with key stakeholders.Enhanced commercial team engagement and training through educational content and gamification→ Created interactive learning experiences for internal platforms to increase knowledge retention and product understanding.Supported the evolution of Itaú’s franchise channel communication strategy→ Produced institutional and sales-focused content (one-pagers, whitepapers) with a focus on clarity, education, and conversion.Improved sales alignment at the point of sale→ Developed sales enablement materials to support retail sales teams, aligning product narratives with in-store execution.Ensured brand and product message consistency across channels→ Collaborated with Product, Communication, and Channel teams to maintain coherence across all customer and partner touchpoints. Show less

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  TC

  Jan 2020 - Apr 2020

  Junior Analyst

  Contributed to the execution of investment product campaigns for both B2C and B2B audiences→ Supported GTM strategies in collaboration with Product and BI teams, focusing on financial education and investor engagement.Strengthened the brand’s institutional presence in strategic media outlets→ Created content for press and digital channels aimed at building authority and trust in the investment community.Played a key role in the early development of the company’s product marketing strategy→ Focused on performance, market intelligence, and value generation for both retail and institutional investors.Improved decision-making through audience behavior and media performance analysis→ Delivered insights to guide campaign strategies and media planning.Ensured cross-functional alignment in product launches and messaging→ Collaborated with Product, Communications, and BI teams to support cohesive and high-impact initiatives. Show less

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  GPA

  Apr 2020 - Apr 2021

  Marketing Data Analyst

  Consolidated the "Casa do Produto GPA" as the official B2B communication channel with suppliers→ Developed content and communication strategies focused on supplier education, engagement, and long-term relationship building.Improved assortment management efficiency through tech-enabled processes→ Led categorization projects in collaboration with the Tech team, driving greater standardization and portfolio clarity.Supported commercial strategy by enhancing alignment and clarity between internal teams and suppliers→ Created GTM campaigns and content aimed at improving supplier understanding, productivity, and visibility across key categories.Boosted partner experience and commercial performance→ Produced content that highlighted assortment value and supported decision-making for strategic partners.Drove cross-functional integration for product and innovation initiatives→ Worked closely with Business Intelligence, Technology, and Marketing teams to ensure coherence and impact across supplier-facing initiatives. Show less

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  Casas Bahia

  Apr 2021 - Jun 2022

  Corporate Trainee

  Improved e-commerce performance through customer journey optimization→ Supported GTM strategies in collaboration with Product, Development, and Tech teams, with a focus on conversion and user experience.Enhanced digital campaign efficiency through data-driven initiatives→ Executed marketing actions and established KPIs to track performance and drive continuous improvements.Strengthened marketplace partnerships and increased product visibility→ Led assortment analysis and co-developed partner campaigns aimed at boosting traffic and conversion.Contributed to the brand’s digital presence on social media→ Created strategic content aligned with brand positioning, monitored engagement, and identified reputation opportunities.Improved sales alignment and enablement efforts→ Developed support materials and communication strategies to ensure consistency across commercial and digital touchpoints. Show less

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  BTG Pactual

  Apr 2022 - Sept 2024

  Achieved over 200,000 active users (DAU/MAU) on the Invight app→ Through targeted GTM strategies focused on acquisition, retention, and conversion for digital investment products.Positioned the brand as the leading financial content network for influencers in Brazil→ Defined brand positioning, built strong key messages, and executed integrated communication and PR plans with top-tier agencies.Strengthened strategic partnerships with brokerages and key influencers→ Created and launched the “Invight Rewards” loyalty program and built a financial ecosystem through ongoing collaboration and market engagement.Improved commercial funnel performance and sales team efficiency→ Developed sales enablement content and training materials aligned with the product roadmap and user behavior insights.Increased reach and engagement across social media channels→ Led paid media campaigns and structured content strategies for Instagram, LinkedIn, and TikTok, focused on performance, ROI, and CAC.Livelo Campaign:Collaborated with Livelo, one of Brazil's leading loyalty programs, to create the first-ever campaign in the country that allowed users to convert investment products into loyalty points/miles. This innovative campaign provided app users with the ability to invest in financial products while earning points for future rewards, combining the investment and loyalty sectors for the first time in Brazil.- Successfully generated over 3 million BRL in investment transactions through the platform during the campaign.- Positioned the brand as a pioneer in merging investment services with loyalty rewards, significantly boosting customer engagement and driving new user acquisition. Show less Achieved 20K+ organic followers on social media within one year→ Through the development of strategic content and performance-focused campaigns aimed at audience growth, engagement, and retention.Launched the brand’s first CRM initiatives→ Structured communication workflows and audience segmentation to improve retention and customer lifecycle communication.Strengthened the brand’s digital presence and online authority→ Created copy and content aligned with brand voice and financial market language across digital and social channels.Built strategic partnerships with top brokerages and finance influencers→ Co-created content and campaigns to amplify reach and credibility within the financial ecosystem.Supported the initial digital positioning of the brand→ Developed and executed institutional and commercial strategies across social media platforms. Show less

  • Marketing Coordinator

    Jan 2023 - Sept 2024

  • Senior Marketing Analyst

    Apr 2022 - Jan 2023
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  Kanastra

  Apr 2024 - Aug 2024

  Marketing Consultant

  Increased email open and engagement rates among clients→ By implementing tailored email marketing workflows focused on product knowledge, education, and continuous engagement.Strengthened brand presence and positioning in the financial technology market→ Through content strategies and branded content published in top-tier media outlets like Brazil Journal, Valor Econômico, and Neofeed.Supported the company’s first funding round (Kaszek) with strategic brand storytelling→ Led communication efforts that reinforced Kanastra’s value proposition and market potential to investors.Improved consistency across the customer journey→ By building communication plans in collaboration with Product and Implementation teams, ensuring aligned messaging throughout all touchpoints.Drove repositioning and visibility aligned with business growth opportunities→ Conducted market research and brand (re)positioning initiatives to reflect the company's maturity and future vision. Show less

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  Parfin

  Sept 2024 - now

  Senior Product Marketing Manager

  Positioned Parfin Platform as a leading Digital Assets and Web3 infrastructure provider across LATAM, Europe, and Asia→ Developed unified product positioning, executed GTM strategy, and aligned Product, Marketing, and Sales teams.Achieved significant growth in qualified organic traffic→ Restructured Parfin’s website with a content and SEO strategy focused on institutional audiences.Increased lead generation and reduced sales cycle→ Implemented marketing automation and lead nurturing workflows, driving awareness and generating MQLs.Optimized commercial conversion and improved sales efficiency→ Created strategic enablement materials (whitepapers, one-pagers, decks, and videos) aligned with product launches and sales funnels.Enhanced brand authority and maintained consistent messaging across regions→ Produced branded content for outlets like Brazil Journal and Valor Econômico, and led integrated communications with Product and Implementation teams.Web3 Community Building:- Led the establishment of a Web3 community focused on educating and engaging users about decentralized technologies and digital assets.- Worked closely with the brand Rayls, a key player in Web3 adoption, to build strategic collaborations and enhance the platform’s positioning within the Web3 space.- Supported traditional Brazilian and international companies in transitioning from Web2 to Web3 by offering tailored solutions to bridge the gap between these two technological paradigms.Parfin Platform Relaunch Campaign:- Spearheaded the relaunch campaign of the Parfin Platform, positioning it as a leading solution for digital asset management and crypto services in the financial market.- Overhauled the entire GTM (Go-To-Market) strategy, aligning product positioning, messaging, and sales enablement to ensure a successful market re-entry.- Enhanced the platform’s reach and visibility through targeted content and high-impact PR campaigns. Show less