Shivayogi Shetty

Experience

• 

  Tata Motors

  Jan 2018 - Jul 2018

  Engineer Intern

  Working on a Six Sigma project of structured problem-solving technique.Project: To reduce door closing effort high issue in Hexa from 5.6 PPH to 1.2 PPH by Six Sigma structured problem solving technique.- DMAIC approach for stage wise problem solving.D (Define the problem), M (Measure the problem), A (Analyse the problem), I (Improve and implement solution), C (Control and optimize the solution)

• 

  Futurism Technologies, INC.

  Jan 2020 - Aug 2021

  Associate Digital Marketing Executive - IMBC

  - Conducted keyword research and analysis to identify valuable keywords for content optimization.- Developed SEO strategies to improve organic search engine rankings, website health and organic traffic- Analyzed customer journey data to identify areas for improvement by increasing the session duration and reducing the bounce rate and overall in user experience.- Developed a comprehensive content strategy that included long-term goals and short-term objectives.- Analyzed competitor websites to evaluate their SEO efforts and tactics used.- Managed the daily operations of paid search campaigns across multiple channels including Google Ads, Bing Ads, Facebook Ads, and Instagram Ads.- Monitored budgets, bids, and keyword performance to ensure maximum ROI.- Conducted A and B testing of ad copy, landing pages, and other elements of campaigns.- Provided regular reporting on campaign performance metrics such as CTRs, CPCs, CPMs.- Optimized campaigns based on data analysis to maximize ROI while meeting budget goals.- Created detailed reports on all performance metrics for review by senior management team. Show less

• 

  SRV Media

  Aug 2021 - now

  - Prepared compelling marketing strategies by performing thorough research and understanding clients' needs.- Evaluated digital presence by product, service, or digital footprint analysis of brands to help define digital strategies.- Advised senior management on potential areas of improvement in current processes or new opportunities within the field of marketing automation technology.- Drove continuous improvement of the project delivery process by reviewing project risks & devised proactive strategies to avoid potential roadblocks.- Produced monthly reports analyzing key metrics such as website traffic, lead generation, CPM, CPL, CTR, CPC, ROAS.- Planned, monitored and optimized paid advertising campaigns across various platforms including Facebook Ads Manager and Google Adwords, Quora Ads, Snapchat Ads.- Performed data analysis on email open rates & click-throughs for optimization purposes.- Set up lead scoring models based on user behavior and other criteria to qualify leads faster.- Developed & implemented marketing automation strategies to increase customer engagement by integrated marketing automation systems with CRM and setting up effective drip marketing with multiple marketing technology tools- Collaborated with third-party vendors on joint promotional activities.- Managed a brand communication team responsible for producing high-quality written and visual content for use in digital marketing efforts.- Conducted regular status meetings with internal teams and external partners to track progress against established milestones.- Developed and maintained project plans, and timelines, assigned to appropriate teams, and managed workflow throughout construction within profitable budgets.- Analyzed customer data to determine UI/UX with multiple tools.- Established relationships with key customers & stakeholders to ensure successful product execution.- Identified areas for optimization by analyzing data from A and B tests and other experiments. Show less - Established relationships with key customers and stakeholders to ensure successful product launches.- Managed social media accounts on platforms including Twitter, Facebook, Instagram, YouTube, LinkedIn, Pinterest and Snapchat.- Designed, tested, and optimized landing pages to maximize conversions.- Organized events such as webinars or virtual conferences aimed at generating leads.- Defined SEO Content Strategies- Worked on Education and Real Estate Clients- Optimized campaigns to maximize ROI while staying within budget parameters.- Defined brand communication and ad creatives approach & requirements for the campaigns- Identified areas for optimization by analyzing data from A and B tests and other experiments.\- Developed and implemented SEO strategies to increase website visibility in organic search engine results.- Monitored rankings of target keywords using various analytics tools Show less

  • Senior Account Manager

    Apr 2022 - now

  • Key Account Manager

    Aug 2021 - Apr 2022
• 

  Ergode

  Jul 2024 - now

  D2C Digital Marketing Manager