Brooke Herbert

Experience

• 

  University of Minnesota

  Sept 2014 - Dec 2017

  Student

  Received a B.A. in strategic communications with a minor in fashion studies.

• 

  Black Sheep Newspaper

  Feb 2015 - Feb 2016

  Online Marketer

  Posted articles to different social media outlets to maximize engagement.Managed social media channels such as Facebook, Twitter and Snapchat.

• 

  Fashion Week Minnesota

  Aug 2015 - Aug 2016

  Social Media Intern

  Developed content for social media channels to inform the public on Fashion Week MN events and designers.

• 

  My Sister

  Oct 2015 - Oct 2016

  Brand Ambassador

  Promoted products through social media platforms in an attempt to increase brand value

• 

  Allied Integrated Marketing

  May 2016 - Sept 2016

  Paramount Pictures Intern

  Assisted in promotional screenings, press screenings, word-of-mouth screenings as well as special events and local conventions. Managed special events and retail promotions by conducting research, cold calling and boxing up promotional items.Executed promotional reports, detailing marketing efforts and updates to Paramount Pictures' executives.

• 

  The Wake Student Magazine

  Sept 2016 - May 2017

  PR Associate

  Created content and monitored social media channelsManaged relations with advertisers and vendorsHandled publicity and promotion for the magazine through organized campus events

• 

  HSN

  May 2017 - Aug 2017

  PR Intern at HSN

  Worked with the corporate communications, consumer communications & HSNi Cares (charity arm of HSN) team to write press releases and media alerts, execute multi-platform campaigns, and facilitate product requests from agencies and media outlets.

• 

  Triad

  Apr 2018 - Jun 2019

  Digital Ad Trafficker
• 

  Virgin Pulse

  Jun 2019 - Jul 2020

  Engagement Guide

  Performing outreach to engage and encourage consumers to live a healthier lifestyle, specifically through Virgin Pulse’s world class health coaching services.

• 

  MNGI Digestive Health

  Aug 2020 - Dec 2020

  Clinic Assistant
• 

  Gold Ivy Health Co.

  Dec 2020 - now

  Co-Founder

  Developed and implemented creative and engaging yoga sequences to enhance students' strength, flexibility, and balanceGuided 50+ employees and one-on-one clients through yoga classes and health coachingProvided resources, support, and accountability to ignite client’s inner fire to create sustainable behavior change by empowering them to become the expert of their wellness journey

• 

  Virgin Pulse

  Jun 2022 - Apr 2024

  Certified Health and Wellness Coach

  Provided comprehensive health assessments and developed personalized wellness plans tailored to clients' unique goals and needsEmployed evidence-based coaching techniques to empower clients in making sustainable lifestyle changes and achieving optimal well-beingLeveraged behavior change strategies and positive psychology to help clients overcome obstacles and develop sustainable healthy habits