
Eric Guthoff
Creator - The Great American Ballpark Tour

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About me
Co-Founder + Head of Growth at The Venn Collective
Education

Miami University
-Bachelor of Science
Experience

American Cancer Society
May 1998 - Aug 1998Creator - The Great American Ballpark TourCreated, pitched and led a fundraiser that traveled to all thirty Major League ballparks to raise awareness about the harmful effects of smokeless tobacco. Generated extensive media attention for the American Cancer Society and raised over $36,000 through corporate sponsorships and individual donations.

Octagon
Jan 1999 - Jan 2003Account DirectorDeveloped national (i.e. the Nextel Challenge) and regional sponsorship portfolios to meet Nextel’s objectives of brand awareness, product differentiation, and sales. Member of a global team that supported IBM’s sponsorship of the Sydney 2000 Olympic and Paralympic Games. Relocated to Sydney for six months leading a team of 150 from twenty countries.

Breeders’ Cup World Championships
Jan 2004 - Jan 2005Director Of PartnershipsHeaded a client-service team of eight that managed Breeders’ Cup relationships with partners including Dodge, FedEx, Nextel, John Deere, NetJets, and Guinness. Steered marketing and commercial activation for sponsors at the Triple Crown and Breeders’ Cup. Grew annual sponsorship revenue by 40%.

IMG
Jan 2005 - Jan 2010Global DirectorIMG Global Olympic Steering Committee member expanding IMG’s business and client relationships with sponsors of the Olympic Movement including Johnson & Johnson, GE, Caterpillar, Volkswagen, DHL, Alrosa, Kimberly-Clark, and British Airways.

Johnson & Johnson
Jan 2007 - Nov 2008Olympic Project and Operations DirectorWhile at IMG, selected by J&J to relocate to China and build a best-in-class Olympic sponsorship and operations model. Responsible for the education and adoption of the Olympic platform across J&J and its operating companies in China. Led a cross-functional project management team and provided guidance and leadership in the development of J&J’s onsite plans for over fifty businesses. Led a global staff of more than 1000 that brought J&J’s award-winning Olympic Games effort to life in China.
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CSM Advisory Group (GlideSlope)
Jan 2010 - Jan 2017Founding PartnerIdentified a gap in the marketplace and co-founded GlideSlope, a first of its kind agency delivering objective, strategic advisement around the business of global sport. Led integration of company efforts across business development, strategic partnerships, business operations, human capital, culture, and the creation of new revenue streams. Secured relationships with over 20 clients including Dow, Citibank, J&J, The North Face, Gatorade, Bridgestone and AARP. Steered GlideSlope through a strategic assessment of options to scale the business and its acquisition by CSM Sports and Entertainment. Show less

UJA-Federation of New York
Jan 2015 - nowAdvisory Board Member with UJA Sports for YouthSports for Youth raises and allocates funds to directly impact kids’ sports programs. Provides grants to over 35 organizations annually, funding initiatives from building courts to providing instruction for kids with disabilities.

WCPG
Jan 2017 - Jan 2017Senior AdvisorWCPG is a leading cause agency at the intersection of sport and entertainment working with talent, non-profits and brands. Advised the Founders on accelerating growth, identifying strategic partnerships and business development.

Grace Blue Partnership
Jan 2018 - Jun 2019PartnerThe Grace Blue Partnership is a global executive search and M&A advisory firm with a focus on the marketing, media and digital spaces. Developed the business case and led a team to expand Grace Blue into the sports, eSports, sports betting and gaming spaces. Created strategic partnerships with organizations such as Leaders in Sport, Sports Business Journal and the American Gaming Association. Steered efforts to secure relationships with organizations such as Wasserman Media Group, Momentum, GMR, Brooklyn Sports & Entertainment and MKTG. Show less

Human Advantage
Jul 2019 - Jul 2022FounderA first of its kind consultancy partnering with companies to create, communicate, and celebrate their human advantage.Created a unique value proposition that brought together accomplished leaders with diverse expertise. Steered company to profitability in first year and 250% growth in second year while navigating a global pandemic. Secured relationships with organizations such as the PGA of America, Breeders' Cup, Drone Racing League, Vice Media, NYCFC, Excel Sports Management, Wave Sports & Entertainment, LA Clippers, Elevate Sports Ventures, USA Swimming, MaximBet, and BSE Global. Show less

NextUp Ventures
Jan 2021 - nowAdvisorLeveraging my relationships, learnings and experience building businesses to help NextUp Ventures / Partners and its clients. NextUp Ventures offers strategic capital investment, sweat equity and access to an unmatched angel network to fuel sports startups with key resources for growth and scale. NextUp Partners consists of veteran senior and mid-level professionals with decades of proven success across sports leagues, teams, brands and agencies and a multitude of C-suite level relationships. Show less
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The Venn Collective (TVC)
Jul 2022 - nowCo-Founder + Head of GrowthThe Venn Collective connects business and people to energized peak performance so that business is better for people and people are better in business. We create customized solutions for individuals, teams, and organizations that tap into the potential of all levels of talent. The work we do spans coaching leaders to clarity and energy, training managers and teams for performance and designing solutions for organizations that enable sustainable change and growth.Our clients include Alo, the LA Lakers, FanDuel, 49ers, NWSL, Toronto Blue Jays, WWE, NY Giants, Cold Spring Harbor Laboratory, ASM Global, AEG, Elevate S&E, Learfield, Floqast, NYCFC, Excel S&E, USA Swimming, USA Lacrosse, Paramount, PGA of America, Fox Sports, Northrock Partners and Activision Blizzard. Show less
Licenses & Certifications
- View certificate

Finding Flow in Hybrid Work
LinkedInJul 2022
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