Mervyn Ye

Mervyn Ye

Artist / Manager

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location of Mervyn YeSingapore

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  • Timeline

  • About me

    General Manager | Voices of Singapore | Chief Operating Officer | The Voice Company | NUS Masters of Business Administration (Marketing Specialisation)

  • Education

    • National University of Singapore

      2018 - 2021
      Master of Business Administration - MBA Business Administration and Management, Marketing
    • Nanyang Technological University

      2011 - 2014
      Bachelor of Accountancy First Class Honours

      Dean's List AY 2011/2012

  • Experience

    • HubbaBubbas

      Mar 2012 - now
      Artist / Manager

      • Conceptualised, produced and marketed debut Extended Play (EP) “Amy(Gdala)” as part of a team of three. It was released to a sold-out launch concert, topped local charts and charted regionally.• Performed at SEA Games 2015 Opening Ceremony to a live crowd of 40,000, and a television audience across 11 different countries in the South East Asian region, which grew the band’s name recognition beyond the local scene.• Organised and executed a five-day “Amy(Gdala)” EP tour in South Korea, including a performance at Zandari Festa, South Korea’s largest music festival. This helped further develop the band’s audience in South Korea and served as a valuable opportunity to further develop relationships between the band and festival runners from around the world, Korean music producers, as well as Leeway Records, a Korean record label through which the band distributed their music. Show less

    • Inland Revenue Authority of Singapore (IRAS)

      Jul 2014 - Aug 2017
      Senior Taxpayer Services Officer - Projects

      • Developed and reviewed service frameworks in IRAS and prepared statistical reports to assist decision making by senior management at the Commisioner’s Meeting (chaired by Commissioner/CEO of IRAS) and Service Excellence Steering Committee (Chaired by Deputy Commissioner of IRAS).• Managed/ participated in many IRAS/ Government-wide service related projects. A noteworthy example would be the revamp of myTax Portal, which saw dramatic increases to taxpayer satisfaction rates to above 90% from below 50% before the revamp. As part of a cross-functional team of 11, I utilised various design-thinking tools and executed a Service Design Project to improve the tax experience for small businesses. Some deliverables from this project include a five-year road map for organisational transformation, as well as an onboarding tool to be used by over 10,000 new businesses yearly, among others.• Managed a team of 15 staff during the peak period for Individual Tax filing to assist the transition of taxpayers onto a mandatory 2-Factor Authentication platform to perform their electronic transactions.• Coordinated and led several innovation projects to streamline and automate low-value internal processes within the branch. Innovation tools such as ideation workshops and design sprints were used in several projects. The reduced inefficiencies from these projects freed staff up to engage in higher-value projects. Show less

    • Voices of Singapore

      Apr 2019 - now

      • Worked closely with the artistic director to develop and execute creative and impactful programming, including festivals, concerts, and workshops.• Successfully led and grew the charity organization through a challenging period of transition, growing VOS from under 100 singers in 2019 to 1,000 singers in 2023, making it Singapore's largest singing organization.• Developed and implemented strategic plans to optimize productivity and drive growth in earned income.• Successfully applied for various arts grants and sponsorships to fund key initiatives and impact programs.• Oversaw day-to-day operations, ensuring projects were completed on time and within budget while maintaining high-quality standards.• Recruited, onboarded, and trained a high-performing team in a positive and supportive working environment, resulting in increased productivity, efficiency, and community impact. Show less

      • General Manager

        Jan 2021 - now
      • Programmes Manager

        Jan 2020 - Dec 2020
      • Assistant Programmes Manager

        Apr 2019 - Dec 2019
    • The Voice Company SG

      Jul 2022 - now
      Chief Operating Officer

      • Together with co-founders, conceptualised and developed business model and strategic plans• Implemented strategic plans to drive growth and improve customer satisfaction.• Managed the company's budgeting and financial performance.

  • Licenses & Certifications