Manali Banerjee

Experience

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  MTV

  Jan 2011 - Dec 2012

  PR & Events

  • Active member in promoting Reality Shows like Roadies & SplitsVilla In India & USA• Part of PR team of various national and international events.• Event pre- planning and co-coordinating with the vendors and suppliers.• Planning sponsorship strategy where relevant.• Was part of the PR team that organized massive concerts with International pop stars.

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  ITC Limited

  Jan 2013 - Nov 2015

  Public Relations Specialist

  • Developed communications plans including strategy, goals, budget, and tactics.• Coordinated all public relations activities of Front Office and other dept. to increase the Loyalty Membership• Lounge PR with guests.• Leveraged existing media relationships in co-ordination with PR Manager and cultivate new contacts within business and industry media• Developed proactive and reactive PR Plans to achieve the overall Sales & Marketing objective of the properties.• Garner positive media coverage for hotel promotions, events, initiatives, and offerings.• Writing and distributing press releases and pitching to the media.• Taking primary ownership of any co-promotional events with media and corporate partners.• Responsible for developing innovative, effective, and on-going social media plans. Show less

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  AccorHotels

  Dec 2015 - Dec 2018

  With experience of working in a Pre-Opening Hotel and Launch a new brand, the responsibilities undertaken are as follows:Develop and maintain relationships and communication with key partners in Operations to create solid marketing plans and serve as the primary point of contact.• Drive strategy and plan and execute marketing initiatives for new projects, remodels and rebranding campaigns• Manage annual marketing budgets for individual properties• Manage brand promotions to drive sales• Conduct regular research analysis of existing and new digital marketing platforms todetermine effectiveness• Manage online restaurant / hotel review platforms and vendors • Approve all local print advertising and manage graphic designers on ad creation• Recommend development and implement in-store marketing materials as appropriate• Develop and execute customer acquisition and retention marketing programs, web based, database, and direct to consumer marketing• Manage advertising and public relations agencies, utilizing them as resources for brand and revenue enhancement programs• Manage all digital marketing initiatives • Manage advertising and partnership development for specific properties • Strategize social media campaigns• Provide on-site event support where necessary Show less

  • Multi-Property Marketing & Communications Manager

    Dec 2016 - Dec 2018

  • Assistant Marketing Manager

    Dec 2015 - Dec 2016
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  IB Wellnes

  Jan 2019 - Dec 2019

  Country Head of Marketing & Communication

  • Drive Marketing Strategy pan-India for the brand. • Custodian & Decision maker for Product Development & Packaging. • Launched the Healthy Food brand in all major cities in India.• Devised & Implemented Strategy of how to integrate Physical F&B outlets with Cloud Kitchen Concept & then get into delivery model. Launched the concept of Phygital ( Physical + Digital )in F&B.• Designed the concept behind the log0 of the company & all communication, from the current packaging to social media creatives.• Custodian for Brand expansion & growth. • Custodian for tie-ups with 5-star hotel brands like Radisson, Marriott, Hyatt, ITC & Accor & many more to expand the food brand in hotels.• Expanded the brand in Super Stores, Hospitals, Gyms & Nutrition Clinics• Headed PR & responsible for crisis management. • Responsible for being the Spokesperson of the brand. • Implemented the marketing strategy around Brand Ambassador, Bollywood actor John Abraham.• Lead major events across the country.• Responsible for Team Management of 50 employees Show less

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  Global University Systems

  Feb 2020 - Apr 2021

  Assistant Director Marketing

  • Spearheaded Marketing initiatives for launching International Institutes across the country.• Launched the biggest & no 1 Fashion College “Pearl Academy” in two metro cities in India.• Orchestrated the entire campaign to launch Pearl Academy in South & East of India.• Implemented marketing plan to establish the brand by doing various activities in Malls, conducted Fashion Shows with brands like Mercedes & BMW & conceptualized Road Shows.• Implemented the entire social media strategy & digital marketing for the brand.• Took the education brand to online mode during Co Vid within a period of just 14 days.• Devised marketing plan to increase enrollment during lockdown when education went completely online.• Admission Record of student increased during the lockdown and my team successfully achieved the target by getting 10 % more enrollment even during the lockdown with immense marketing effort by the entire team.• Involved International & National Celebrities like Make Up artist Bobby Brown to Bollywood Actor Raveena Tandon to encourage the students to enroll.• Brand Collaboration with Paris Fashion Week, Dubai Fashion • Week, Lakme India Fashion week & Cannes Film Festival- to give students great career opportunities in form of internships & exposure.• Expanded the brand by international University tie-ups. Introduced 3 + 1 module, wherein student gets to study the last year in an international university.• Did Tie-Up with International Universities like Derby UK, UCA UK, MMU UK, NTU UK & Torrens Australia.• Strategized multiple video campaigns during CoVid on social media. Show less

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  Pearson

  Nov 2021 - Apr 2022

  Marketing Manager

  • Collaborate with primary marketing lead on shared priority to co-develop high-level strategy and execution plans, to ensure shared vision and consistency across channel plans and campaign activities and events.• Work with sales, product, channel, portfolio management, and field marketing where appropriate to establish a marketing strategy and revenue forecast.• Establish measurable goals to track and report desired impact of campaign activities.• Partner with Campaign Management to develop the marketing budget to support activity tied to strategy and revenue forecast.• Marketed Universities & colleges under the Pearson Umbrella in Canada & US. Show less

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  Avi Consulting firm

  Apr 2022 - Aug 2024

  Marketing Director
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  Vamaza Mall

  Jul 2024 - now

  Head of Marketing Communication

  Spearheading 360 degree Marketing for Vamaza Mall- a lifestyle app which levels up your shopping game by bringing fast shopping and unique styles from local stores & D2C brands around you. Download Vamaza Mall app and join the future of shopping today!Part of the core team in strategic decision making to position the brand as the new disruptive product in the market.Heading Online & Offline channels for the brand.